Q4 2022 Shopping & Gifting Social Commerce Report

This report evaluates several different areas of quarterly market research in terms of what factors consumers are considering during the product research phase, how evergreen influencer content is essential to SEO and long-term sales, and more. In this report, you'll discover valuable insights such as:


In-depth sales data showcasing the evergreen value of influencer content where 39% of Q4 sales came from content produced as far back as 2019.


Consumers are building their carts and making decisions around shopping holiday purchases up to 1-2 months in advance.


→ 53% of survey respondents aged 18-29 have stated that they have purchased a product after watching an influencer's YouTube video recommendation.

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