Amazon Prime Cleaning Brand

A well-known CPG brand and gen.video collaborated to create engaging content and drive immediate sales for their brand during Prime Day.

the challenge

Prime On The Mind

A top consumer packaged goods brand needed to be top of mind with their customers on one of the busiest shopping days, Amazon Prime Day.  ​

 
 
the approach

Showcase The
Shopper Journey

We partnered with influencers known for their clean home organization and for their expertise on finding deals. ​Influencers posted quick social content on TikTok showcasing the easy buying process, un-packaging of what they received and linked directly to Amazon to drive immediate conversions.  

 

 


 

Platforms

Instagram  
TikTok  
YouTube

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Snaptik_6975707278620101893_hammsmom
the results

Higher Conversion for Less Cost

TikTok received a 43.14% conversion rate compared to 1.6% on other social platforms!

 

Cost per conversion on TikTok was 36% less compared to other social platforms. ​
36%

Less for Cost Per Click

43.14%

Conversion Rate

133k

Impressions

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the influencers

The Amazon Prime Creators Who Made This Possible

For Amazon Prime Day, we were looking to promote new household products being used by a variety of different influencers on TikTok, Instagram, and YouTube. We recruited a diverse team of influencers on the platforms to spur product awareness and purchases during Prime Day for our client. 

Cara G.

@cara_lanelle

Nastazsa B.

@nastazsa

Tina L.

@tinadoodles

Shayla O.

@hammsmom_

Kaycie C.

@greybirchdesigns

Sana S.

@apieceofmyglamhome

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