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Influencer
Influencer Content
Performance
Influencer
Marketing
Influencer Content
Collaboration
Performance
Analytics
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Measurement
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Amazon Prime Cleaning Brand
A well-known CPG brand and gen.video collaborated to create engaging content and drive immediate sales for their brand during Prime Day.
the challenge
Prime On The Mind
A top consumer packaged goods brand needed to be top of mind with their customers on one of the busiest shopping days, Amazon Prime Day.
the approach
Showcase The
Shopper Journey
We partnered with influencers known for their clean home organization and for their expertise on finding deals. Influencers posted quick social content on TikTok showcasing the easy buying process, un-packaging of what they received and linked directly to Amazon to drive immediate conversions.
Platforms
Instagram
TikTok
YouTube
the results
Higher Conversion for Less Cost
TikTok received a 43.14% conversion rate compared to 1.6% on other social platforms!
Cost per conversion on TikTok was 36% less compared to other social platforms.
36%
Less for Cost Per Click
43.14%
Conversion Rate
133k
Impressions
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the influencers
The Amazon Prime Creators Who Made This Possible
For Amazon Prime Day, we were looking to promote new household products being used by a variety of different influencers on TikTok, Instagram, and YouTube. We recruited a diverse team of influencers on the platforms to spur product awareness and purchases during Prime Day for our client.
Cara G.
@cara_lanelle
Nastazsa B.
@nastazsa
Tina L.
@tinadoodles
Shayla O.
@hammsmom_
Kaycie C.
@greybirchdesigns
Sana S.
@apieceofmyglamhome
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