Jessica Thorpe

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Video. It's a Mindset.

Video. It's a Mindset.

For years, YouTube has been the place for entertainment and mindless video consumption. For many, it is also a place for product research, education and finding inspirational information. Recently, a research Google report shared some global statistics that elevate the importance of video and the dominance of short form content …

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How YouTube Inspires Shopping & Creativity During COVID-19 Pandemic

How YouTube Inspires Shopping During COVID-19 Pandemic

Illuminating consumer experiences has been the company’s mission from the beginning. Today, the experience of many consumers is changing. The way we work. The way we learn/teach our children. And the way we shop. A simple trip to the grocery store has been replaced with learning how to use Instacart …

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WHAT DOES AMAZON’S BAN ON INCENTIVIZED REVIEWS MEAN FOR YOU

WHAT DOES AMAZON’S BAN ON INCENTIVIZED REVIEWS MEAN FOR YOU

Amazon reaches over 97 million U.S. consumers monthly and prides itself on having an active community that shares authentic feedback about the products and services available on their site. The integrity of this community is taken very seriously and the recent policy change speaks to that commitment to community and …

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WHEN IT COMES TO INFLUENCER VIDEO, DISTRIBUTION IS KING 

When it comes to influencer video, distribution is king

I roll my eyes every time I hear it, but it still rings true – Content is King. However, if a king has no subjects then he is merely a puppet. So too with content; a marketer can create the most dynamic, engaging content in the world, but if no …

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Introducing the Premier Influencer Video Marketplace

Introducing the Premiere Influencer Video Marketplace

Influencer marketing is a thing; there is no doubt about it. Unlike the marketing tactics of Don Drapper, influencer marketing leverages the power of social media, social reach, and social proof to help brands reach the modern day consumer in a way that could never be done before.Influencer video has …

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COULD AMAZON’S INFLUENCER & VIDEO EFFORTS BE A BIG WIN FOR MARKETERS?

COULD AMAZON’S INFLUENCER & VIDEO EFFORTS BE A BIG WIN FOR MARKETERS?

Amazon has quietly been making a lot of noise in the advertising/marketing space… actually, scratch that, they’ve been making a lot of noise lately across many sectors.Last week, Bloomberg covered news of Amazon’s growing efforts to fill their ecosystem with videos from merchants to help bring shoppers the content they …

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INFLUENCER VIDEO: 5 REASONS YOUTUBE STILL BEATS FACEBOOK

INFLUENCER VIDEO: 5 REASONS YOUTUBE STILL BEATS FACEBOOK

At first glance, one might think that Facebook has put YouTube on the ropes. Most notably, a recent report stated that Facebook has beat out YouTube for the number of video views on Desktops. This stat is very misleading, I’ll get to that in a bit.Here are a few stats …

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