Community manager at Gen.Video
As the Chinese-owned app TikTok tries to ward off the threat of a ban in the United States, Facebook entered the scene last week with its launch of Reels. Just like TikTok, Reels allows users to create 15-second shareable videos and enhance them with music, augmented reality or by splicing …
With Instagram’s roll out of shoppable posts late last year, brands and influencers gained the ability to better spotlight products and create a clearer path to purchase for their audience. Other social platforms were quick to follow suit with all roads leading to video. Pinterest introduced features to make it …
As influencer campaigns wind down for the year, marketers will need to understand the value and impact of their influencer activations in order to prove its value and determine whether to continue the investment in influencer in 2020. Today, some global advertisers spend as much as a third of their …
The holidays are upon us and this year we’re facing a shorter shopping window between Thanksgiving and Christmas making the competition to reach shoppers tougher than ever. For marketers, it’s worth taking the time to re-evaluate your holiday marketing approach to ensure you’re implementing the best strategy this holiday season.Here …
Just ahead of New York Fashion Week this fall, YouTube launched a new centralized hub for fashion and beauty content on the platform. /Fashion allows users to find videos from fashion and beauty brands, as well as creators.During Fashion Week, /Fashion housed livestreams of runway shows along with videos from …