2020 Predictions: Shoppable Content Will Evolve To Video 

With Instagram’s roll out of shoppable posts late last year, brands and influencers gained the ability to better spotlight products and create a clearer path to purchase for their audience. Other social platforms were quick to follow suit with all roads leading to video. Pinterest introduced features to make it ...

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5 Steps to Influencer Success in 2020

As influencer campaigns wind down for the year, marketers will need to understand the value and impact of their influencer activations in order to prove its value and determine whether to continue the investment in influencer in 2020. Today, some global advertisers spend as much as a third of their ...

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3 Ways Marketers Can Optimize Their Holiday Campaigns

The holidays are upon us and this year we’re facing a shorter shopping window between Thanksgiving and Christmas making the competition to reach shoppers tougher than ever. For marketers, it’s worth taking the time to re-evaluate your holiday marketing approach to ensure you’re implementing the best strategy this holiday season.Here ...

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Everything You Need to Know About Instagram's 'like ban' and How it Will Affect Influencer Marketing 

Brands and influencers are trying to answer the ‘what now?’ question plaguing everyone since Instagram announced the platform would test removing the public display of likes in the U.S. For brands using likes as a key metric to measure campaign performance, this is concerning news. But, it’s not all doom ...

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YouTube's New Fashion Hub Shows Brands How Valuable Influencers And Original Content Can Be 

Just ahead of New York Fashion Week this fall, YouTube launched a new centralized hub for fashion and beauty content on the platform. /Fashion allows users to find videos from fashion and beauty brands, as well as creators.During Fashion Week, /Fashion housed livestreams of runway shows along with videos from ...

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How Shoppable Influencer Posts Could Change The Retail Game

Instagram is going all in this year on bolstering its ecommerce capabilities with the goal of transforming the social platform into a digital shopping hub. In March, the platform unveiled their new in-app checkout process for shoppable posts with the hope that a more streamlined purchasing method would allow users ...

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GOOGLE LINKS BRANDS WITH YOUTUBE CREATORS – AD AGE ARTICLE

Jack Neff covers household and personal-care marketers, Walmart and market research for Ad Age and recently wrote an article: Google Links Brands With YouTube Creators: Are Agencies and Influencer Networks Threatened? The story looks at the Google Labs initiative to bring together marketers and YouTube Creators for media and features ...

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GIVING TUESDAY HUGGIES AND AMAZON DIAPER DONATION

Today, I’m excited to write about something more important and more meaningful. It’s important that we all take a step back from the day-to-day and to think about how we can use our platform (whatever that may be) for good. gen.video had the privilege to help support Huggies and Amazon ...

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YOUTUBE INFLUENCER OF THE MONTH: TOMAS VILLEGAS

Meet Tomas – our November Influencer of the Month! He has been a member of our community for over a year and has worked with us on a variety of campaigns. His passion for providing service to his viewers is visible in every video he creates about technology and beyond. ...

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7 WAYS TO LEVERAGE INFLUENCER VIDEO TO DRIVE ECOMMERCE SUCCESS ON AMAZON

When nearly two thirds of the top 100 CPG brands are seeing sales declines in 2015, the need to invest in media tactics to support ecommerce is becoming increasingly important. And Amazon is leveling the playing field for brands big and small to compete. Today, L2 Inc. took a closer ...

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