3 Ways Marketers Can Optimize Their Holiday Campaigns

The holidays are upon us and this year we’re facing a shorter shopping window between Thanksgiving and Christmas making the competition to reach shoppers tougher than ever. For marketers, it’s worth taking the time to re-evaluate your holiday marketing approach to ensure you’re implementing the best strategy this holiday season.Here ...

Continue reading

3 WAYS INFLUENCERS CAN HELP MARKETERS REACH THE DIGITAL TRAVELER

As we inch closer to warmer weather and further away from sweaters and snow, we’ve got summer travel on the brain. Can you blame us? We’re wintered out and ready for sandy beaches and rosé season!Today, technology has completely changed the way we travel. From destination research on YouTube and ...

Continue reading

HOW MARKETERS CAN LEARN FROM SPORTS TRENDS

As the dust settles on the Super Bowl and we look ahead to March Madness and the NBA playoffs, let’s examine how marketers can learn a thing or two from sports on how to better engage fans and reach their target audience. Technology has dramatically changed the way we consume ...

Continue reading

THE COOLEST TECH WE SAW AT CES 2019

We’re back from Las Vegas and here to dish on all of the buzzy new tech that caught our eye at CES this year and share some of the exciting influencer work we did at the convention.The annual convention offers a peek at the year’s hottest tech trends, which this ...

Continue reading

3 INFLUENCER TRENDS TO WATCH IN 2019

REWIND 2018From food to tech to beauty and home – our diverse community of creators produced high-quality, engaging video content that drove meaningful results for our clients in 2018, proving once again that influencer video is a brand marketer’s secret weapon.Check out the highlights from our year here:2019 TRENDS2018 brought ...

Continue reading

TREND TRACKER: WHAT’S TRENDING IN INFLUENCER

When it comes to influencer content, sometimes it feels impossible to keep a finger on the pulse of what’s trending and garnering the most clicks and views. What’s in today could be out tomorrow.Some trends, however, have more staying power and can be leveraged by brands to reach their marketing ...

Continue reading

A CYBER MONDAY FOR THE RECORD BOOKS

Cyber Monday sales this year soared to new heights topping last year’s record and making it the new day to beat in e-commerce with consumers spending a whopping $7.9 billion online. Americans spent 95 million hours shopping online on Monday, according to Adobe Analytics. Amazon said Cyber Monday 2018 was ...

Continue reading

THE POWER OF INFLUENCER VIDEO: NEW RESEARCH UNVEILED

Influencer video is one of today’s hottest marketing trends and a key force behind how brands and retailers are selling their products and gaining traction and trust with consumers.Gladson, recently released an eBook that pulled from gen.video findings on the power of influencer video and how producing influencer content on ...

Continue reading

SNACKABLE CONTENT TAKES ON A WHOLE NEW MEANING: GROCERY ECOMMERCE AND INFLUENCER MARKETING

A historically brick-and-mortar, in-store shopping category, grocery is quickly pulling ahead as one of the fastest growing ecommerce categories in 2018. With millennials entering their peak shopping years and the majority of their purchasing occurring on a laptop or mobile device while watching TV, it’s no wonder that a recent ...

Continue reading

“PRIME” TAKEAWAYS FOR YOUR HOLIDAY MARKETING EFFORTS

Since its inception, Amazon Prime Day has rivaled the sales successes of Black Friday and Cyber Monday, but this year Prime Day success soared. As we take a look back at what happened during the biggest ecommerce sale of the summer we are able to glean insights, learn new shopping ...

Continue reading