gen.video Blog

Stay connected with industry & influencer trends with gen.video's blog

MS of IM Post 5: What Size Influencer Should I Work With?

Key Article Takeaways:  Influencer tiers are generally similar, but can be slightly different depending on the influencer platform Engagement Rate benchmarks in the past solely showed Micro/Nano ...

Bill Hildebolt

MS of IM Post 4: Which Platforms are Best for an Influencer Marketing Campaign?

Key Article Takeaways:  YouTube, while usually more expensive to create content, is the best for SEO, driving meaningfully low CPC’s, production quality, and direct sales.  Every YouTuber has two ...

Bill Hildebolt

MS of IM Post 3: Why Is Influencer Marketing Usually Priced Based on Reach?

Key Article Takeaways:  Pricing based on Reach has been popular because:  It’s an easy-to-gather up front measurement metric  It’s a common denominator with previous outstanding media types such as ...

Bill Hildebolt

Post 2: The Swings in Influencer Marketing ROI Interest

Key Article Takeaways:  Pre-covid, ROI was a huge interest point in influencer marketing across the board  Right before Covid hit, the topic died down and brand managers wanted the influencer “fad” ...

Bill Hildebolt

Introducing a New Blog Series: The Math & Science of Influencer Marketing

Informally known as "MS of IM" Welcome to the introductory post in a series of content on the mathematics and economics of influencer marketing.This series is a first-person perspective of the impact ...

Bill Hildebolt

New gen.video Release! Amazon Viewership Data & Add to Cart Totals

We continue to drive forward developing the gen.video platform for our users and we’re excited to share what our team has been up to.  We have two exciting releases from gen.video’s product ...

Blake Vita

Choosing Between Instagram Placements - What Works Best?

Which Instagram feature is most successful for a brand campaign? 

Corey O'Neill

gen.video & Group RFZ Announce Partnership Solidifying Advanced Influencer Marketing Reporting

We are excited to announce our new partnership with Group RFZ. Together gen.video and Group RFZ will provide a more comprehensive measurement framework across the full sales funnel for influencer ...

Blake Vita

eCommerce Industry and the COVID-19 "Return to Normal"

It’s no secret that the eCommerce sector boomed in the wake of the COVID-19 pandemic. For much of 2020 and 2021, social distancing and quarantine took over and changed the consumer purchasing world. ...

Blake Vita

gen.video is the "Highest Rated Influencer Marketing Platform for Enterprise" on G2

Today, G2 released their Spring 2022 reports highlighting and ranking the various competitors in the popular industries around the world. G2's advanced scoring methodology uses a combination of ...

Blake Vita

How Gen Z, Men and Women Differ with Social Media & Purchasing Habits

We’ve all heard about how gen z as a whole differ with social media and purchasing habits. To learn more about what’s happening in social media and social commerce, gen.video just surveyed 1,280 ...

Larry Beaman

New gen.video Release: Add to Cart & Embed Code

We continue to drive forward developing the gen.video platform for our users and we’re excited to share what our team has been up to.  We have two exciting releases from gen.video’s product ...

Blake Vita

5 Reasons Why Livestreaming Works for Brands and Influencers

Live-streaming allows you to share what’s happening right now with fans and followers across the globe. Now, there’s an even more impactful way to advertise by utilizing shoppable media and campaigns.

Abigail Ray

Baby Boomers Are On Social More Than You Think

Baby boomers are people born between 1945 and 1964 and they are still the largest spenders in the economy. According to data we collected here at gen.video by surveying 1280 consumers, they are also ...

Abigail Ray

The NEW Backstage Platform is Here!

We’re officially excited to announce the relaunch of the NEW gen.video platform, Backstage!   For existing clients, gen.video’s product suite and services have dramatically expanded over the past two ...

Bill Hildebolt

How the Online Shopping Experience Is Evolving

Online shopping has dramatically changed in the past couple of years. Web-based e-tailers have taken center stage as traditional brick-and-mortar retailers have faded into the background. The online ...

Abigail Ray

Exciting New Features of the gen.video Influencer Marketing Platform

Below are several newly released features of the gen.video platform to help you share and measure your influencer campaigns better than ever! Also, stay tuned over the next few weeks for upcoming ...

Abigail Ray

How TikTok is Being Utilized to Drive Sales

In an era when new social networking sites seem to be popping up all the time, few have had a rise in popularity that is quite as impressive as TikTok.

Larry Beaman

gen.video Appoints Influencer Industry Veteran Larry Beaman as Chief Growth Officer

gen.video, the premier platform for content creation and influencer social commerce, announces today the appointment of Larry Beaman to serve as Chief Growth Officer.  

Abigail Ray

How TikTok Is Changing Ecommerce and Influencer Marketing 

To say that social networking site TikTok is increasing in popularity is, at this point, a bit of an understatement. It is the most popular app today and used by people of all ages.

Abigail Ray

For Successful E-Commerce, It's Time to Embrace Consumer Education and Influencer Marketing Content

One of the most important things to understand about today's modern eCommerce buyers is that they are, by and large, more educated than they've ever been up to this point. According to one recent ...

Abigail Ray

2021 Influencer Marketing and Social Commerce Report

gen.video just released our 2021 Influencer Marketing and Social Commerce Report. In it, you will find data, insights, and trends on how influencer marketing campaigns are driving engagement and ...

Abigail Ray

New Content Approval Console from gen.video

Best-in-class content collaboration tools. There's lots of great new things happening at gen.video (hint: check out our new brand look). We are also really excited to announce a brand new Content ...

Abigail Ray

Video. It's a Mindset.

For years, YouTube has been the place for entertainment and mindless video consumption. For many, it is also a place for product research, education and finding inspirational information. Recently, a ...

Jessica Thorpe

How Will Instagram Reels Impact Influencer Marketing?

As the Chinese-owned app TikTok tries to ward off the threat of a ban in the United States, Facebook entered the scene last week with its launch of Reels. Just like TikTok, Reels allows users to ...

Kaila Stein

How YouTube Inspires Shopping During COVID-19 Pandemic

Illuminating consumer experiences has been the company’s mission from the beginning. Today, the experience of many consumers is changing. The way we work. The way we learn/teach our children. And the ...

Jessica Thorpe

2020 Predictions: Shoppable Content Will Evolve To Video 

With Instagram’s roll out of shoppable posts late last year, brands and influencers gained the ability to better spotlight products and create a clearer path to purchase for their audience. Other ...

Kaila Stein

5 Steps to Influencer Success in 2020

As influencer campaigns wind down for the year, marketers will need to understand the value and impact of their influencer activations in order to prove its value and determine whether to continue ...

Kaila Stein

5 Tips for Influencer Success in 2019

Navigating the influencer marketing landscape can feel like an intimidating venture for brands new to the space – especially with the increased focus on tracking measurable success in every marketing ...

Kaila Stein

Prime Day 2019: Who Came Out On Top?

Another year, another record breaking Prime Day in the books. To no one’s surprise, this year’s retail event was as big as ever surpassing Amazon’s Black Friday and Cyber Monday sales from 2018. ...

Kaila Stein

How Beauty Brands Can Learn From Creators

Trends in the beauty industry move at lightning speed. A new lipstick color or anti-aging serum can be in one minute, out the next. With new products cropping up in the marketplace constantly, it can ...

Kaila Stein

YouTube's New Fashion Hub Shows Brands How Valuable Influencers

Just ahead of New York Fashion Week this fall, YouTube launched a new centralized hub for fashion and beauty content on the platform. /Fashion allows users to find videos from fashion and beauty ...

Kaila Stein

Everything You Need To Know About Instagram's Like Ban

Brands and influencers are trying to answer the ‘what now?’ question plaguing everyone since Instagram announced the platform would test removing the public display of likes in the U.S. For brands ...

Kaila Stein

Why the James Charles Tati Drama Matters for Influencer Marketing

<img src="https://f.hubspotusercontent10.net/hubfs/8989616/Imported_Blog_Media/tati_james_w720.jpg" alt="WHY THE JAMES CHARLES TATI DRAMA MATTERS FOR INFLUENCER MARKETING"> The beauty ...

Kaila Stein

How Shoppable Influencer Posts Could Change The Retail Game

Instagram is going all in this year on bolstering its ecommerce capabilities with the goal of transforming the social platform into a digital shopping hub. In March, the platform unveiled their new ...

Kaila Stein

3 Ways Marketers Can Optimize Their Holiday Campaigns

The holidays are upon us and this year we’re facing a shorter shopping window between Thanksgiving and Christmas making the competition to reach shoppers tougher than ever. For marketers, it’s worth ...

Kaila Stein

YouTubers Driving Holiday Purchase Intent

Even without trying, content creators on YouTube are having a bigger impact than they think as we approach the holidays. It’s a week into December and so far I’ve looked on YouTube to figure out if ...

Abigail Ray

Amazon Gift Guide: A Little Something For Everyone This Holiday Season

Now that Black Friday and Cyber Monday have officially kicked off the holiday shopping season, the gen.video team is tinkering away in our workshop to make sure brands and creators are getting all ...

Kaila Stein

Marketing Match Making

The digital space is now saturated with dating services. Services that are matching people based on interests, sex, location, religion…the list goes on and on. The need to find the perfect match ...

Abigail Ray

gen.video Technology Innovations

We are thrilled that we have been selected to announce out latest technology Innovation “On Demand” at the Shoptalk conference next week. Shoptalk is the premier Retail Conference in North America. ...

Jessica Thorpe

Why Are People Seeing Red With YouTube's Recent Subscription Announcement?

Opinions are flying over YouTube’s recent announcement to hide videos of creators who don’t sign its Red Subscription Deal. There are many different types of creators leveraging YouTube as a platform ...

Abigail Ray

YouTube Influencer of the Month: Courtney Hale

Meet Courtney – our September Influencer of the Month! She has been a member of our community for about a year now and has quickly become our go-to influencer for everything from parenting advice to ...

Jessica Thorpe

Trend Tracker: What's Trending in Influencer Marketing

When it comes to influencer content, sometimes it feels impossible to keep a finger on the pulse of what’s trending and garnering the most clicks and views. What’s in today could be out tomorrow. ...

Kaila Stein

Influencers: The New Seal of Approval for Shoppers?

We continue to see an uptick in influencer video during key retail merchandising periods as a way for marketers to break through the clutter with safe, trusted peer-to-peer content recommendations ...

Jessica Thorpe

Google Links Brands with YouTube Creators | Ad Age Article

Jack Neff covers household and personal-care marketers, Walmart and market research for Ad Age and recently wrote an article:  Google Links Brands With YouTube Creators: Are Agencies and Influencer ...

Jessica Thorpe

Retail Video Viewership Soars | Product Reviews, How-Tos Lead the Way

So you’ve been doing a little holiday shopping at work. Don’t lie, we’ve all done it – and what better day than today – it’s Cyber Monday! And this year we’ve got the viewership data to prove it! ...

Abigail Ray

Could Amazon's Influencer & Video Efforts Be A Big Win For Marketers?

Amazon has quietly been making a lot of noise in the advertising/marketing space… actually, scratch that, they’ve been making a lot of noise lately across many sectors. Last week, Bloomberg covered ...

Jessica Thorpe

YouTube Influencer of the Month: April & Davey

Meet April and Davey – our February Influencers of the Month! They have been working with gen.video since the beginning and have multiple family friendly channels including SuperHero Reality ...

Jessica Thorpe

A Cyber Monday for the Record Books

Cyber Monday sales this year soared to new heights topping last year’s record and making it the new day to beat in e-commerce with consumers spending a whopping $7.9 billion online. Americans spent ...

Kaila Stein

YouTube Influencer of the Month: Amanda Woolsey

Meet Amanda – our August Influencer of the Month! She has been a member of our community for about a year now and has quickly become our go-to tech girl, trying everything from HP’s latest printer to ...

Kaila Stein

How Influencers Can Be Your Marketing Secret Weapon for The Holidays

Making sure you win on ecommerce during key merchandising periods is critical. Summer is right around the corner and our new guide has all you need to maximize your influencer efforts and see ...

Blake Vita

What Does Amazon's Ban on Incentivized Reviews Mean For You

Amazon reaches over 97 million U.S. consumers monthly and prides itself on having an active community that shares authentic feedback about the products and services available on their site. The ...

Jessica Thorpe

What Roll Will Video Play This Black Friday

There’s no surprise that retailers are pushing merchants (brands that sell goods on their ecommerce sites) to optimize product pages with enhanced content. The richer the experience, the more likely ...

Abigail Ray

YouTube | A Trusted Source

With all the news around top advertisers (including J&J, AT&T, Verizon, PepsiCo, Walmart, Volkswagen and Starbucks) pulling advertising dollars out of YouTube, we wanted to provide our point ...

Jessica Thorpe

Making Money On YouTube - Beyond The Sponsored Video

If you ask anyone who takes their YouTube channel seriously they will tell you that making compelling content that people want to watch is hard work. And for most, they are producing videos weekly at ...

Abigail Ray

YouTube Launches Paid Product Placement

You better believe that the FTC has a strong opinion when it comes to Influencer Marketing. According to Bloomberg, they have a right with over $255 million spent on influencer marketing each month!  ...

Abigail Ray

The Power of Influencer Videos: New Research Unveiled

Influencer video is one of today’s hottest marketing trends and a key force behind how brands and retailers are selling their products and gaining traction and trust with consumers. Gladson, recently ...

Kaila Stein

Nintendo Switch: Game Changer?

Why is the new Nintendo Switch so game-changing? We asked a few of our most beloved tech influencers who reviewed it and here’s what they had to say! Andru Edwards I think the Nintendo Switch is a ...

Jessica Thorpe

Giving Tuesday Huggies & Amazon Diaper Donation

Today, I’m excited to write about something more important and more meaningful. It’s important that we all take a step back from the day-to-day and to think about how we can use our platform ...

Jessica Thorpe

Instagram Gives & Takes

We’ve all seen third party apps that let us check out our Instagram feeds. Some are pretty slick, like Flow, but they all have one piece of missing functionality. Where’s the ability to post a new ...

Abigail Ray

Podcast: How To Grow Your Brand with Influencer Marketing

We’re super proud to share that our President and Cofounder, Jessica Thorpe was featured in an awesome podcast that went live yesterday. How to Grow Your Brand With Influencer Marketing covers must ...

Jessica Thorpe

New Social Media Platforms Added

We know many of our creators have strong followings on other channels and we are excited to work together now on larger campaigns that are across platform. What it means for creators All you need to ...

Jessica Thorpe

Influencer Video: Amazon Video Shorts Distribution

If you’re reading this blog, chances are you’ve watched a video or two of someone sharing their experience with a product. And for many, YouTube is the go-to destination to find information about a ...

Abigail Ray

Deconstructing Your Influencer Video Programs

Cha-ching! A recent survey revealed that 56% of brands are increasing their marketing budgets this year, and while the top initiatives for these brands will continue to focus on programs across ...

Abigail Ray

YouTube Influencer Of The Month: Tomas Villegas

Meet Tomas – our November Influencer of the Month! He has been a member of our community for over a year and has worked with us on a variety of campaigns. His passion for providing service to his ...

Jessica Thorpe

The Influence of Influencers: New Research Unveiled

We are proud to announce the unveiling of our new research study, “The Influence of Influencers,” at Vidcon today.  gen.video and and Geometry Global, an award-winning shopper marketing and brand ...

Jessica Thorpe

Introducing On Demand | Announced Today At ShopTalk

In the spirit of making influencer content accessible to all brands, retailers, we are proud to announce today at Shoptalk gen.video’s latest innovation, gen.video “On Demand” Brands/Retailers have a ...

Jessica Thorpe

Amazon PC Program

We love to share one-of-a-kind campaigns and today we’ll put a spotlight on the Amazon PC Event where we teamed up with some of the best creators in the consumer electronics space and top brands.   ...

Jessica Thorpe

Forbes Featured gen.video as a Game-Changer for the Online Video Industry

As one of many influencer marketing platforms, it is important to differentiate yourself and to provide real value to content creators.  This is something we spend a lot of time thinking about at ...

Jessica Thorpe

The Coolest Tech We Saw at CES 2019

We’re back from Las Vegas and here to dish on all of the buzzy new tech that caught our eye at CES this year and share some of the exciting influencer work we did at the convention. The annual ...

Kaila Stein

3 Influencer Trends to Watch in 2019

REWIND 2018 From food to tech to beauty and home – our diverse community of creators produced high-quality, engaging video content that drove meaningful results for our clients in 2018, proving once ...

Kaila Stein

YouTube Influencers Of The Month: WAHB

Meet Wahb – our March Influencer of the Month! His channel 50YY stands for 50 years young as his goal is to stay as active and full of energy as when he was in his 20s and 30s. Seven years ago ...

Jessica Thorpe

Influencers Used From Brand Storytelling Across Social While Moving The Bottom Line

It’s no secret that influencers are changing the way we research new brands, shop products and engage with social content. The question now becomes how marketers can utilize the power of these social ...

Blake Vita

How Marketers Can Learn From Sports Trends

As the dust settles on the Super Bowl and we look ahead to March Madness and the NBA playoffs, let’s examine how marketers can learn a thing or two from sports on how to better engage fans and reach ...

Kaila Stein

Is The Cloud Moving From A Digital Locker To A Digital Workspace?

At gen.video, we’re in the business of bringing brands and video influencers together to tell product stories in unique and compelling ways. Moving around massive videos files, editing the videos, ...

Carl Subick

YouTube Influencer Of The Month: Roxy Limon

Meet Roxy – our October Influencer of the Month! She has been a member of our community for about a year now and believe us when we say she’s an extraordinary influencer. Roxy’s channel is very well ...

Jessica Thorpe

VidCon: Celebrating the Video Generation

We are so excited to not only be at but also playing such an active role at VidCon 2017.  The growth in influencer marketing and video content is truly amazing and has been a true step change in how ...

Jessica Thorpe

7 Ways to Leverage Influencer Videos To Drive Commerce Success on Amazon

When nearly two thirds of the top 100 CPG brands are seeing sales declines in 2015, the need to invest in media tactics to support ecommerce is becoming increasingly important. And Amazon is leveling ...

Jessica Thorpe

E-Commerce Video Enhancements On Walmart

Holiday eccommerce retail sales are expected to increase by 17% this year. What role will video play and influencer play? Walmart continues to enhance the shopping experience on their product pages ...

Jessica Thorpe

YouTube Influencer of the Month: Haley

Meet Haley – our April Influencer of the Month! She has been working with us for many years on campaigns with Sonicare, Conair and many more. She is a beauty guru who loves sharing everything from ...

Jessica Thorpe

SXSW Panel Picker | Behind the Scenes of an Influencer Marketing Program

There are few industry events that drum up as much excitement and buzz as SXSW. It is the meeting ground for entertainment, tech and culture junkies to share and explore. The interactive programming ...

Jessica Thorpe

Millennial's Consumer Behavior Changing the Retail Environment

As millennials approach and participate in their peak spending years, brands have needed to rethink their marketing strategy to fit the consumer behaviors of this digitally driven generation. The ...

Kaila Stein

Think Sync!

We launched YouTube Sync last month and since then our awesome creator community has synced over 1,000 videos! To a Product Manager, like myself, that’s awesome. Awesome because it means people are ...

Abigail Ray

YouTube Influencer of the Month: DOM

Meet Dom – our January Influencer of the Month! He creates epic tech reviews and unboxings on everything from the latest smartphone to autonomous tech. He started his channel 6 years ago to share ...

Jessica Thorpe

Snackable Content Take on a Whole New Meaning: Grocery E-Commerce & Influencer Marketing

A historically brick-and-mortar, in-store shopping category, grocery is quickly pulling ahead as one of the fastest growing ecommerce categories in 2018. With millennials entering their peak shopping ...

Blake Vita

gen.video at Shoptalk

Busy week at Shoptalk.  We’re meeting a bunch of amazing brands and retailers looking to add authentic influencer content to their commerce initiatives.  We are also very psyched to see the focus of ...

Jessica Thorpe

YouTube Influencer of the Month: FashionByAlly

Meet Ally – our gen.video influencer of the month! She’s a born and raised California girl who strives to inspire her followers through her DIY and lifestyle videos. She’s deeply in tune with her ...

Kaila Stein

Prime Takeaways for your Holiday Marketing Efforts

Since its inception, Amazon Prime Day has rivaled the sales successes of Black Friday and Cyber Monday, but this year Prime Day success soared. As we take a look back at what happened during the ...

Blake Vita

Amazon Prime Day. A Deal for Influencers.

Amazon Prime Day is here! A day where Prime members across the country get exclusive deals from top brands, even Amazon themselves offering some crazy discounts (psst – the Echo Show is only ...

Blake Vita

Influencer Marketing Benchmarks

We are increasing our focus on partnering with our Clients to develop influencer video best practices. To date there has been little data published on industry benchmarks for KPIs like Viewership, ...

Jessica Thorpe

YouTube Influencer of the Month: Larry Dickerson

Meet Larry – our gen.video July Influencer of the Month! Not only is he a tech guru, but he’s also a family man who loves to feature his wife and kids in his product reviews and unboxing videos. He ...

Kaila Stein

3 Ways Influencers Can Help Marketers Reach The Digital Traveler

As we inch closer to warmer weather and further away from sweaters and snow, we’ve got summer travel on the brain. Can you blame us? We’re wintered out and ready for sandy beaches and rosé season! ...

Kaila Stein

Amazon Earnings Made Easy with gen.video

As the premier platform connecting YouTube and Amazon, gen.video is always looking to add more value around our services with the large e-commerce sites. We’ve broadened our relationship by ...

Kaila Stein

YouTube Influencer of the Month: Zabrena

Meet Zabrena – our December Influencer of the Month! She is a beauty guru who covers everything from beauty to lifestyle and parenting. Her custom collaborations with brands, such as Olay and Conair ...

Jessica Thorpe

The Anatomy of an Influencer Video

With the holidays just around the corner, we wanted to look back at a recent video from one of our creators that truly speaks to the power of influencer video – timely, engaging, helpful, and ...

Jessica Thorpe

Influencer Video: 5 Reasons YouTube Still Beats Facebook

At first glance, one might think that Facebook has put YouTube on the ropes. Most notably, a recent report stated that Facebook has beat out YouTube for the number of video views on Desktops. This ...

Jessica Thorpe

Featured gen.video Influencer: Arianna Jonae

Welcome to gen.video’s third installment of our Featured Influencer blog series! Every other week we will be featuring talent from the gen.video community of creators who are using video to engage ...

Abigail Ray

Influencer Video: Subscribers vs. Views

You know what they say about opinions, right? As you know, everybody’s got one and they all stink. In the world of influencer video, there is one topic that elicits quite a bit of opinion sharing, ...

Jessica Thorpe

How HP Leveraged Influencer Video to Target Different Buyer Segments | Shopper Marketing Expo

Every year around this time, the Path to Purchase Institute hosts a 3 day event for the world’s largest gathering of shopper & retail marketing professionals. The role that social, mobile and WOM ...

Abigail Ray

Moms are Using YouTube More Than Ever & Brands are Starting to Take Notice

I think we can all agree that being a mom can be a full time job riddled with what can seem like life-altering decisions: How to potty train? What stroller is the safest? How do I address bullying? ...

Abigail Ray

What Is Influencer Video Engagement and Why Is It Important?

We’ve spent a lot of time lately highlighting the best ways to identify the best influencer for your brand. Views and subscribers generally are the two most looked at metrics when researching ...

Jessica Thorpe

When It Comes to Influencer Videos - Distribution is King

I roll my eyes every time I hear it, but it still rings true – Content is King. However, if a king has no subjects then he is merely a puppet. So too with content; a marketer can create the most ...

Jessica Thorpe

Reflection on VidCon: Creators are the Heartbeat of Your Brand

Here are just a few of the impressive stats laid out by Susan Wojcicki, the CEO of YouTube at the 6th annual VidCon: Teens watched 16% less television than they did last year. Eight of the top ten ...

Abigail Ray

Influencer Video by the Numbers: Stats You Need To Know

We could tell you about influencer video until we’re blue in the face, but nothing is more convincing than cold, hard, numbers. We wanted to put together a few stats that helps outline the ...

Jessica Thorpe

What PewDiePie's $7 Million Means for Influencer Video

Influencer video has broken new ground this week. Today it was announced that PewDiePie (otherwise known as Felix Kjellberg), a YouTube star known for his reviews of video games, grossed over $7 ...

Jessica Thorpe

Back to the Future of Advertising

GREAT SCOTT! Its #BackToTheFutureDay. The day that’s been 30 years in the making, is finally here.  At 4:28 PST Marty McFly, The Doc and Jennifer will arrive in some made up city in California to do ...

Abigail Ray

Featured gen.video Influencer: RizKnows

Welcome to gen.video’s second installment of our Featured Influencer blog series! Every other week we will be featuring talent from the gen.video community of creators who are using video to engage ...

Abigail Ray

3 Types of Influencer Video for E-Commerce

Has your brand been pushing to incorporate influencer video as not only a source of marketing assets, but content to impact eCommerce? Many are, but few fully understand the best ways to leverage the ...

Jessica Thorpe

How the Court Ruling on Fair Use of Copyrighted Content Reflects on Millennials

Digital media has created a vacuum in which laws regarding copyrights have become unclear. Sites such as YouTube, as well as more blatant copyright issues such as Bitorrent sites like Pirate Bay, ...

Jessica Thorpe

Featured gen.video Influencer: GetGlammedUp!

Welcome to gen.video’s first installment of our Featured Influencer blog series! Every week we will be featuring talent from the gen.video community of creators who are using video to engage with ...

Abigail Ray

Introducing the Premiere Influencer Video Marketplace

Influencer marketing is a thing; there is no doubt about it. Unlike the marketing tactics of Don Drapper, influencer marketing leverages the power of social media, social reach, and social proof to ...

Jessica Thorpe