gen.video Blog

Stay connected with industry & influencer trends with gen.video's blog

gen.video Campaigns Shortlisted for US Partnership Awards

We’re proud to announce that we've been shortlisted for two US Partnership Awards this year for Best Influencer Marketing Partnership and Best Content Partnership.

Kaila Stein

2023: A Year of Triumphs with gen.video! 🚀

As we bid farewell to 2023, we're raising a toast to a year filled with great accomplishments. If you're in the market for a game-changing integrated agency, buckle up, because we've got a story to ...

Abigail Ray

Industry Whitepaper: Analyzing the Top Influencers in Tech

We're extremely excited to announce a brand new industry whitepaper around top influencers the tech vertical. In this whitepaper, we take a deep dive into the tech vertical in social media to analyze ...

Blake Vita

The Startup Mindset: Lessons from an eCommerce Trailblazer

Within the landscape of influencer marketing, businesses are constantly searching for the right balance between innovation and stability. The strategies that startups employ often differ ...

Blake Vita

The Evolution of E-commerce: Insights from a Marketing Expert

In the ever-evolving landscape of e-commerce, the fusion of marketing and sales strategies has become paramount for brands aiming to succeed. In this week's episode of the Generation Influence ...

Blake Vita

Navigating the Landscape of Consumer Electronics Marketing

In the fast-paced world of consumer electronics marketing, staying ahead of the curve requires a deep understanding of consumer behavior, brand partnerships, and the power of authenticity. In this ...

Blake Vita

Unlocking Influencer Marketing Success: A Journey Across Industries

In the world of marketing, the ability to adapt and innovate is key to success. In this week's episode of the Generation Influence podcast, gen.video Chairman & Co-Founder Bill Hildebolt sat down ...

Blake Vita

Key Lessons in Influencer Marketing & Content Production

In recent years, the landscape of influencer marketing has undergone a remarkable transformation, with significant shifts in consumer values, brand expectations, and platform dynamics. In this week's ...

Blake Vita

Success Strategies in Influencer Marketing & Amazon Selling

In the ever-expanding world of e-commerce, Amazon has emerged as a dominant force, revolutionizing the way products are bought and sold. As traditional brand models face challenges, a new breed of ...

Blake Vita

The Power of Content and Community: Insights from a Marketing Leader

In today's digital age, where information is readily accessible and consumer behavior is constantly evolving, businesses must adapt and innovate to stay ahead. One industry that has embraced this ...

Blake Vita

Using the Power of Influencer Marketing for Amazon Prime Day Success

Prime Day is almost upon us! July 11th and 12th officially mark the next edition of the popular shopping holiday, and we're here to showcase how and why top brands are utilizing influencers to ...

Blake Vita

The Future of Brand Management: Insights, AI, and the New Rules of Connecting with Consumers

In today's rapidly evolving business landscape, brand management has become a dynamic and multifaceted discipline. The ability to capture insightful consumer trends and effectively operationalize ...

Blake Vita

The Power of Personal Branding and Influence

Personal branding and influence have become crucial factors in professional success. With the rise of social media platforms like LinkedIn and the ability to connect with a vast audience, individuals ...

Blake Vita

Unveiling the Secrets of Successful Social Commerce with Church & Dwight

As the influencer marketing industry has developed over the years, the term "social commerce" has emerged and acts a powerful force in the world of marketing and sales. With the rise of social media ...

Blake Vita

Performance Marketing Made Easy with Awin Power 100 Winner gen.video

We are super excited to announce that Awin has named gen.video part of their Power 100 for our role in Redefining Affiliate for the industry. We take a lot of pride in this effective endorsement of ...

Bill Hildebolt

Driving Success and Creating Meaningful Connections in Influencer Marketing

In today's digital landscape, influencer marketing has emerged as a powerful tool for brands to reach their target audience, build trust, and drive tangible results. In this week's episode of the ...

Blake Vita

Navigating the Journey of Influence and Authenticity

In the ever-evolving world of marketing and branding, finding your voice and creating meaningful connections with your audience is crucial. In a captivating conversation with marketing expert Jason ...

Blake Vita

Jessica Thorpe is Elevated to CEO of gen.video After Two Years of Double-Digit New Client Growth

gen.video is so excited to announce today that we will appoint Jessica Thorpe to a new role as CEO, effective immediately!

Blake Vita

Navigating the Evolving Landscape of E-Commerce and Shopper Marketing

In the rapidly changing world of e-commerce and shopper marketing, staying ahead of the curve is essential. In a recent Generation Influence podcast episode, Laura Gustafson, Senior Director ...

Blake Vita

How to Drive Success in Creative Partnerships and Influencer Marketing

In a recent Generation Influence podcast episode, Denise Vitola, VP Brand Integration PR, Social and Influencer for Bayer, shared her valuable insights and experiences in the world of influencer ...

Blake Vita

A MAJOR Instagram Development - What it Means for Brands & Influencers

INSTAGRAM USERS REJOICE!!! Developments around how links are handled on the platform are finally getting launched. This first breakthrough is huge for brands and Creators alike.

Blake Vita

gen.video Ranked #1 by G2 as the 'Easiest to do Business With' for Spring 2023

G2 recently released their Spring 2023 reports highlighting and ranking the various competitors in the popular industries around the world. G2's advanced scoring methodology uses a combination of ...

Blake Vita

New Podcast Series Announcment: Generation Influence

gen.video is extremely excited to announce our newest content series: Generation Influence!

Blake Vita

Running Influencer Commerce Programs: 5 Crucial Considerations

In today's rapidly evolving digital landscape, influencer commerce programs have emerged as a powerhouse strategy for brands seeking to connect with their target audiences. From fashion and beauty to ...

Blake Vita

Is Influencer Marketing More Effective than Paid Advertising?

There are certain conversations in each industry that continuously make their rounds as new players rise up, and experienced ones evaluate performance in search of optimizations in strategy. ...

Blake Vita

New Product Releases: Influencer Performance Metrics Updates & More

We are excited to announce some updated to gen.video's performance analytics area. The development team is calling it a "Patch" but apparently the marketing team doesn't know what that term means ...

Blake Vita

The Top Do's and Don'ts for Influencer Marketing Campaigns

With influencer marketing blowing up as much as it has been in the past few years, tons of brands and marketers are new to the space and therefore haven’t gone through the trials and tribulations of ...

Blake Vita
Evaluating Influencer Performance

Hidden Value Marketing Tips: How to Evaluate Influencer Performance

A performance-based approach is beneficial in most areas of marketing, and influencer marketing is no different. Evaluating how well an influencer has performed on a program can be broken down into a ...

Blake Vita

Top 3 Social Media Marketing Shifts in 2022

What a wild year it has been across the social media and influencer marketing industries. Huge shifts have been made in our post-pandemic world as both brands and agencies alike continue to figure ...

Blake Vita

Proof that Influencers are the Best Affiliate Marketers

When you think of influencers as marketers, what benefits come to mind? Awareness is the easy answer, as is brand lift, brand loyalty, and cost effectiveness. But what most marketers overlook is that ...

Caitlin Kramer

Three Influencer Marketing Strategies that Have Evolved Over Time

Social Media and Influencer Marketing are ever-evolving industries that are difficult to stay in front of. Marketers can easily fall behind on what’s working in their strategies as platform ...

Blake Vita

It's a Shoppable World: How to Create the Perfect Shoppable Experience

Developments in the world of social media have led to countless revolutions in the way that content is generated, shared, and ultimately monetized. With that, marketers are testing what works best ...

Blake Vita

Trending News on Social Media: First Impressions Newsletter Top Picks

If you’re not already in-the-know about gen video’s First Impressions newsletter, you’re missing out on the easiest and best way to stay on top of eCommerce, influencer marketing and social media ...

Blake Vita
Top 5 Things to Keep in Mind When Working With TikTok Influencers

Top 5 Things to Keep in Mind When Working With TikTok Influencers

TikTok's platform has over 750 million users worldwide according to Insider and is now the third largest of the Big Five worldwide social networks. With the hundreds of thousands of creators on ...

Andrea Ramos

Analyzing and Optimizing Your Digital Shelf

Immersing your target consumers in the most effective journey through the purchase funnel is a vital piece of the ever-evolving puzzle of marketing success. Since there’s no sure-fire way of ...

Blake Vita

Top 3 Reasons Why Brands Should Focus on Video Product Reviews

Often when thinking about differentiating a product in a highly saturated market, brands think about what information would make a consumer realize the benefits of their specific product over the ...

Blake Vita

Influencer Marketing Platform, gen.video, Announces Shopify Integration

We are excited to announce our new partnership with Shopify. Together, gen.video and Shopify will provide a more comprehensive measurement framework across the full sales funnel for influencer ...

Blake Vita

Influencer Marketing: The Ideal Recession-Proof Tactic

According to the official definition of ‘recession’,the U.S. has been in a recession since Summer 2022 with two consecutive quarters of a fall in GDP. Even the social giants like Meta arereporting ...

Blake Vita

New Product Releases: Groundwork™, Discovery, & Influencer Profiles

New Product Releases: The gen.video Groundwork™, Discovery, and Influencer Profiles Tools

Blake Vita

#BuildForTikTok Challenge Champions: gen.video!

We are excited to announce that gen.video has been chosen as the #BuildForTikTok 2022 champion for our innovative TikTok solutions.

Blake Vita

5 Major Advancements That Social Platforms Made For Creators This Year

We've seen tons of progression this year when it comes to the big social platforms like TikTok, Meta, LinkedIn and others advancing their offerings and technologies for the betterment of Creators. ...

Blake Vita

When Should Brands Start Advertising for Shopping Holidays?

It’s no secret that online shopping holidays present an unmatched opportunity to the eCommerce world. Amazon Prime Day alone reached a new record high in 2022 with $12B in sales attributed to the ...

Abigail Ray

Top 10 "Up-and-Coming" Mental Health Influencers

It’s safe to say that mental health is having a “moment” across social media. More specifically, TikTok is seeing a wave of influencers that focus on providing their POV and advice on how to deal ...

Caitlin Kramer

The Value of Cross-Posting on Multiple Platforms

Key Article Takeaways: Cross-promotion has major benefits including: Supporting authenticity Assisting reach + Frequency Provision of additional assets In today's video-first world, cross promotion ...

Bill Hildebolt

Ruminations on Partnership Marketing and Influencer Marketing

Key Article Takeaways: Affiliate marketing has grown in the digital world The performance marketing space has rebranded to “partnership marketing” Partnership marketing claims influencer marketing as ...

Bill Hildebolt

Maximizing Clicks from Social to eCommerce

Key Article Takeaways: There are a few simple rules for maximize clicks on social: Let them go where they want to go Utilize coupons Stack your links Influencers are taking advantage of sources like ...

Bill Hildebolt

How are Retailer Preferences Shifting for Social Media Users?

Key Article Takeaways: In eCommerce, it's important to give consumers the choice of where they can buy a product based on availability. Factors such as browsers enabling auto-fill payment information ...

Bill Hildebolt

Repurposing Influencer Content & Perpetual Rights

Key Article Takeaways: Many influencers and their representatives are pushing for the “show business” model, noting that they are “talent” in every sense that an actor in a movie is. An influencer's ...

Bill Hildebolt

2 Types of Sales Conversions Stemming from Influencer Marketing

Key Article Takeaways: There are two different conversion rates to consider: Product Page Conversion Rate and Influencer Conversion Rate Revenue = traffic x conversion rate x price. Everything you do ...

Bill Hildebolt

Evaluating an Influencer’s Audience

Key Article Takeaways: Audience measurement and avoiding unnecessary budget sinks are prevalent topics of discussion in brands/marketers running influencer Wanting to hone in on specific audiences ...

Bill Hildebolt

Organic Posts vs Paid Media Value

Key Article Takeaways: Main benefits from Paid Campaigns with Influencer Content: Easier comparisons to other marketing activities Cheaper on traditional metrics Easier targeting of appropriate ...

Bill Hildebolt
gen.video The Long Term SEO Value of Influencer Marketing

The Long Term SEO Value of Influencer Marketing

Key Article Takeaways: SEO benefits are generally underappreciated in the influencer industry By the time SEO benefits are recognized, a brand manager can be in an entirely different role in a ...

Bill Hildebolt

It's a Hits-Driven Business! (Or, the Economics of Virality)

Key Article Takeaways: Best Practices in risk management (including influencer marketing) include: A portfolio approach Understanding the variability (Beta) in performance. Always estimate views ...

Bill Hildebolt

Shifting Values of The Three Basic Types of YouTube Sponsored Content

Key Article Takeaways: The three main YouTube sponsorships (aside from ambassadorships) are: :30 burn-in pre-roll, mid-roll, or end-roll Brand/product Integration Brand Showcase :30 burn-ins excel in ...

Bill Hildebolt

New Product Release: The gen.video Creator Portal & Payyer™ Tools

New Product Release - The gen.video Creator Portal and Payyer™ Tools

Blake Vita

The Hidden Costs of Influencer Marketing

Key Article Takeaways: Time is the overarching hidden cost in influencer marketing Scaling up is impractical without influencer tools since Brand Manager time is valuable Spending 5x as much per ...

Bill Hildebolt

Performance Variation Based on Influencer Vertical

Key Article Takeaways: While audiences typically have several interests, influencers will generally create content within their expertise. There are certain levels of follower passion compared with ...

Bill Hildebolt

The Value of an Organic YouTube View

Key Article Takeaways: Organic YouTube views are generally valued between $0.05-$.50 per view Top influencers can drive from $0.08-$0.12 in revenue per view in sales Long-form, video content that you ...

Bill Hildebolt

What Size Influencer Should I Work With?

Key Article Takeaways: Influencer tiers are generally similar, but can be slightly different depending on the influencer platform Engagement Rate benchmarks in the past solely showed Micro/Nano ...

Bill Hildebolt

Which Platforms are Best for an Influencer Marketing Campaign?

Key Article Takeaways: YouTube, while usually more expensive to create content, is the best for SEO, driving meaningfully low CPC’s, production quality, and direct sales. Every YouTuber has two ...

Bill Hildebolt

Why Is Influencer Marketing Usually Priced Based on Reach?

Key Article Takeaways: Pricing based on Reach has been popular because: It’s an easy-to-gather up front measurement metric It’s a common denominator with previous outstanding media types such as TV, ...

Bill Hildebolt

The Swings in Influencer Marketing ROI Interest

Key Article Takeaways: Pre-covid, ROI was a huge interest point in influencer marketing across the board Right before Covid hit, the topic died down and brand managers wanted the influencer “fad” to ...

Bill Hildebolt

New Blog Series: The Math & Science of Influencer Marketing

Informally known as "MS of IM" Welcome to the introductory post in a series of content on the mathematics and economics of influencer marketing.This series is a first-person perspective of the impact ...

Bill Hildebolt

New gen.video Release! Amazon Viewership Data & Add to Cart Totals

We continue to drive forward developing the gen.video platform for our users and we’re excited to share what our team has been up to. We have two exciting releases from gen.video’s product ...

Blake Vita

Choosing Between Instagram Placements - What Works Best?

Which Instagram feature is most successful for a brand campaign?

Abigail Ray

gen.video & Group RFZ Announce Partnership Solidifying Advanced Influencer Marketing Reporting

We are excited to announce our new partnership with Group RFZ. Together gen.video and Group RFZ will provide a more comprehensive measurement framework across the full sales funnel for influencer ...

Blake Vita

eCommerce Industry and the COVID-19 "Return to Normal"

It’s no secret that the eCommerce sector boomed in the wake of the COVID-19 pandemic. For much of 2020 and 2021, social distancing and quarantine took over and changed the consumer purchasing world. ...

Blake Vita

gen.video is the "Highest Rated Influencer Marketing Platform for Enterprise" on G2

Today, G2 released their Spring 2022 reports highlighting and ranking the various competitors in the popular industries around the world. G2's advanced scoring methodology uses a combination of ...

Abigail Ray

How Gen Z, Men and Women Differ with Social Media & Purchasing Habits

We’ve all heard about how gen z as a whole differ with social media and purchasing habits. To learn more about what’s happening in social media and social commerce, gen.video just surveyed 1,280 ...

Larry Beaman

New gen.video Release: Add to Cart & Embed Code

We continue to drive forward developing the gen.video platform for our users and we’re excited to share what our team has been up to. We have two exciting releases from gen.video’s product ...

Blake Vita

5 Reasons Why Livestreaming Works for Brands and Influencers

Live-streaming allows you to share what’s happening right now with fans and followers across the globe. Now, there’s an even more impactful way to advertise by utilizing shoppable media and campaigns.

Abigail Ray

Baby Boomers Are On Social More Than You Think

Baby boomers are people born between 1945 and 1964 and they are still the largest spenders in the economy. According to data we collected here at gen.video by surveying 1280 consumers, they are also ...

Abigail Ray

How the Online Shopping Experience Is Evolving

Online shopping has dramatically changed in the past couple of years. Web-based e-tailers have taken center stage as traditional brick-and-mortar retailers have faded into the background. The online ...

Abigail Ray

Exciting New Features of the gen.video Influencer Marketing Platform

Below are several newly released features of the gen.video platform to help you share and measure your influencer campaigns better than ever! Also, stay tuned over the next few weeks for upcoming ...

Abigail Ray

How TikTok is Being Utilized to Drive Sales

In an era when new social networking sites seem to be popping up all the time, few have had a rise in popularity that is quite as impressive as TikTok.

Larry Beaman

gen.video Appoints Influencer Industry Veteran Larry Beaman as Chief Growth Officer

gen.video, the premier platform for content creation and influencer social commerce, announces today the appointment of Larry Beaman to serve as Chief Growth Officer. 

Abigail Ray

How TikTok Is Changing Ecommerce and Influencer Marketing 

To say that social networking site TikTok is increasing in popularity is, at this point, a bit of an understatement. It is the most popular app today and used by people of all ages.

Abigail Ray

It's Time to Embrace Consumer Education & Influencer Marketing Content

One of the most important things to understand about today's modern eCommerce buyers is that they are, by and large, more educated than they've ever been up to this point. According to one recent ...

Abigail Ray

2021 Influencer Marketing and Social Commerce Report

gen.video just released our 2021 Influencer Marketing and Social Commerce Report. In it, you will find data, insights, and trends on how influencer marketing campaigns are driving engagement and ...

Blake Vita

New Content Approval Console from gen.video

Best-in-class content collaboration tools. There's lots of great new things happening at gen.video (hint: check out our new brand look). We are also really excited to announce a brand new Content ...

Blake Vita
Video. It's a Mindset.

Video. It's a Mindset.

For years, YouTube has been the place for entertainment and mindless video consumption. For many, it is also a place for product research, education and finding inspirational information. Recently, a ...

Jessica Thorpe

How Will Instagram Reels Impact Influencer Marketing?

As the Chinese-owned app TikTok tries to ward off the threat of a ban in the United States, Facebook entered the scene last week with its launch of Reels. Just like TikTok, Reels allows users to ...

Kaila Stein

How YouTube Inspires Shopping During COVID-19 Pandemic

Illuminating consumer experiences has been the company’s mission from the beginning. Today, the experience of many consumers is changing. The way we work. The way we learn/teach our children. And the ...

Jessica Thorpe

2020 Predictions: Shoppable Content Will Evolve To Video 

With Instagram’s roll out of shoppable posts late last year, brands and influencers gained the ability to better spotlight products and create a clearer path to purchase for their audience. Other ...

Kaila Stein

How Beauty Brands Can Learn From Creators

Trends in the beauty industry move at lightning speed. A new lipstick color or anti-aging serum can be in one minute, out the next. With new products cropping up in the marketplace constantly, it can ...

Kaila Stein

YouTube's New Fashion Hub Shows Brands How Valuable Influencers

Just ahead of New York Fashion Week this fall, YouTube launched a new centralized hub for fashion and beauty content on the platform. /Fashion allows users to find videos from fashion and beauty ...

Kaila Stein

Everything You Need To Know About Instagram's Like Ban

Brands and influencers are trying to answer the ‘what now?’ question plaguing everyone since Instagram announced the platform would test removing the public display of likes in the U.S. For brands ...

Kaila Stein

Why the James Charles Tati Drama Matters for Influencer Marketing

<img src="https://f.hubspotusercontent10.net/hubfs/8989616/Imported_Blog_Media/tati_james_w720.jpg" alt="WHY THE JAMES CHARLES TATI DRAMA MATTERS FOR INFLUENCER MARKETING"> The beauty ...

Kaila Stein

How Shoppable Influencer Posts Could Change The Retail Game

Instagram is going all in this year on bolstering its ecommerce capabilities with the goal of transforming the social platform into a digital shopping hub. In March, the platform unveiled their new ...

Kaila Stein

3 Ways Marketers Can Optimize Their Holiday Campaigns

The holidays are upon us and this year we’re facing a shorter shopping window between Thanksgiving and Christmas making the competition to reach shoppers tougher than ever. For marketers, it’s worth ...

Kaila Stein

YouTubers Driving Holiday Purchase Intent

Even without trying, content creators on YouTube are having a bigger impact than they think as we approach the holidays. It’s a week into December and so far I’ve looked on YouTube to figure out if ...

Kaila Stein

Amazon Gift Guide: A Little Something For Everyone This Holiday Season

Now that Black Friday and Cyber Monday have officially kicked off the holiday shopping season, the gen.video team is tinkering away in our workshop to make sure brands and creators are getting all ...

Kaila Stein

Marketing Match Making

The digital space is now saturated with dating services. Services that are matching people based on interests, sex, location, religion…the list goes on and on. The need to find the perfect match ...

Blake Vita

Seeing Red With YouTube's Recent Subscription Announcement?

Opinions are flying over YouTube’s recent announcement to hide videos of creators who don’t sign its Red Subscription Deal. There are many different types of creators leveraging YouTube as a platform ...

Blake Vita

Trend Tracker: What's Trending in Influencer Marketing

*Image Credit: CSG Kayak Ltd When it comes to influencer content, sometimes it feels impossible to keep a finger on the pulse of what’s trending and garnering the most clicks and views. What’s in ...

Kaila Stein

Influencers: The New Seal of Approval for Shoppers?

We continue to see an uptick in influencer video during key retail merchandising periods as a way for marketers to break through the clutter with safe, trusted peer-to-peer content recommendations ...

Jessica Thorpe

Google Links Brands with YouTube Creators | Ad Age Article

Jack Neff covers household and personal-care marketers, Walmart and market research for Ad Age and recently wrote an article: Google Links Brands With YouTube Creators: Are Agencies and Influencer ...

Jessica Thorpe

Retail Video Viewership Soars | Product Reviews, How-Tos Lead the Way

So you’ve been doing a little holiday shopping at work. Don’t lie, we’ve all done it – and what better day than today – it’s Cyber Monday! And this year we’ve got the viewership data to prove it! ...

Kaila Stein

Could Amazon's Influencer & Video Efforts Be A Big Win For Marketers?

Amazon has quietly been making a lot of noise in the advertising/marketing space… actually, scratch that, they’ve been making a lot of noise lately across many sectors. Last week, Bloomberg covered ...

Jessica Thorpe

A Cyber Monday for the Record Books

Cyber Monday sales this year soared to new heights topping last year’s record and making it the new day to beat in e-commerce with consumers spending a whopping $7.9 billion online. Americans spent ...

Kaila Stein

How Influencers Can Be Your Marketing Secret Weapon for The Holidays

Making sure you win on ecommerce during key merchandising periods is critical. Summer is right around the corner and our new guide has all you need to maximize your influencer efforts and see ...

Blake Vita

YouTube Launches Paid Product Placement

You better believe that the FTC has a strong opinion when it comes to Influencer Marketing. According to Bloomberg, they have a right with over $255 million spent on influencer marketing each month! ...

Blake Vita

The Power of Influencer Videos: New Research Unveiled

Influencer video is one of today’s hottest marketing trends and a key force behind how brands and retailers are selling their products and gaining traction and trust with consumers. Gladson, recently ...

Kaila Stein

Nintendo Switch: Game Changer?

Why is the new Nintendo Switch so game-changing? We asked a few of our most beloved tech influencers who reviewed it and here’s what they had to say! Andru Edwards I think the Nintendo Switch is a ...

Jessica Thorpe

Instagram Gives & Takes

We’ve all seen third party apps that let us check out our Instagram feeds. Some are pretty slick, like Flow, but they all have one piece of missing functionality. Where’s the ability to post a new ...

Jessica Thorpe

Podcast: How To Grow Your Brand with Influencer Marketing

We’re super proud to share that our President and Cofounder, Jessica Thorpe was featured in an awesome podcast that went live yesterday. How to Grow Your Brand With Influencer Marketing covers must ...

Jessica Thorpe

New Social Media Platforms Added

We know many of our creators have strong followings on other channels and we are excited to work together now on larger campaigns that are across platform. What it means for creators All you need to ...

Jessica Thorpe

Influencer Video: Amazon Video Shorts Distribution

If you’re reading this blog, chances are you’ve watched a video or two of someone sharing their experience with a product. And for many, YouTube is the go-to destination to find information about a ...

Jessica Thorpe

Deconstructing Your Influencer Video Programs

Cha-ching! A recent survey revealed that 56% of brands are increasing their marketing budgets this year, and while the top initiatives for these brands will continue to focus on programs across ...

Jessica Thorpe

YouTube Influencer Of The Month: Tomas Villegas

Meet Tomas – our November Influencer of the Month! He has been a member of our community for over a year and has worked with us on a variety of campaigns. His passion for providing service to his ...

Jessica Thorpe

The Influence of Influencers: New Research Unveiled

We are proud to announce the unveiling of our new research study, “The Influence of Influencers,” at Vidcon today. gen.video and and Geometry Global, an award-winning shopper marketing and brand ...

Jessica Thorpe

Introducing On Demand | Announced Today At ShopTalk

In the spirit of making influencer content accessible to all brands, retailers, we are proud to announce today at Shoptalk gen.video’s latest innovation, gen.video “On Demand” Brands/Retailers have a ...

Jessica Thorpe

Amazon PC Program

We love to share one-of-a-kind campaigns and today we’ll put a spotlight on the Amazon PC Event where we teamed up with some of the best creators in the consumer electronics space and top brands. ...

Jessica Thorpe

Forbes Featured gen.video as a Game-Changer for Online Video Industry

As one of many influencer marketing platforms, it is important to differentiate yourself and to provide real value to content creators. This is something we spend a lot of time thinking about at ...

Jessica Thorpe

The Coolest Tech We Saw at CES 2019

We’re back from Las Vegas and here to dish on all of the buzzy new tech that caught our eye at CES this year and share some of the exciting influencer work we did at the convention. The annual ...

Kaila Stein

Influencers That Have Used Brand Storytelling Across Social

It’s no secret that influencers are changing the way we research new brands, shop products and engage with social content. The question now becomes how marketers can utilize the power of these social ...

Blake Vita

How Marketers Can Learn From Sports Trends

As the dust settles on the Super Bowl and we look ahead to March Madness and the NBA playoffs, let’s examine how marketers can learn a thing or two from sports on how to better engage fans and reach ...

Kaila Stein

Is The Cloud Moving From A Digital Locker To A Digital Workspace?

At gen.video, we’re in the business of bringing brands and video influencers together to tell product stories in unique and compelling ways. Moving around massive videos files, editing the videos, ...

Carl Subick

YouTube Influencer Of The Month: Roxy Limon

Meet Roxy – our October Influencer of the Month! She has been a member of our community for about a year now and believe us when we say she’s an extraordinary influencer. Roxy’s channel is very well ...

Jessica Thorpe

VidCon: Celebrating the Video Generation

We are so excited to not only be at but also playing such an active role at VidCon 2017. The growth in influencer marketing and video content is truly amazing and has been a true step change in how ...

Jessica Thorpe

7 Ways to Leverage Influencer Videos & Drive Commerce on Amazon

When nearly two thirds of the top 100 CPG brands are seeing sales declines in 2015, the need to invest in media tactics to support ecommerce is becoming increasingly important. And Amazon is leveling ...

Jessica Thorpe

E-Commerce Video Enhancements On Walmart

Holiday eccommerce retail sales are expected to increase by 17% this year. What role will video play and influencer play? Walmart continues to enhance the shopping experience on their product pages ...

Jessica Thorpe

SXSW Panel Picker: BTS of an Influencer Marketing Program

There are few industry events that drum up as much excitement and buzz as SXSW. It is the meeting ground for entertainment, tech and culture junkies to share and explore. The interactive programming ...

Jessica Thorpe

Millennial's Consumer Behavior Changing the Retail Environment

As millennials approach and participate in their peak spending years, brands have needed to rethink their marketing strategy to fit the consumer behaviors of this digitally driven generation. The ...

Kaila Stein

Think Sync!

We launched YouTube Sync last month and since then our awesome creator community has synced over 1,000 videos! To a Product Manager, like myself, that’s awesome. Awesome because it means people are ...

Carl Subick

Snackable Content in Grocery E-Commerce & Influencer Marketing

A historically brick-and-mortar, in-store shopping category, grocery is quickly pulling ahead as one of the fastest growing ecommerce categories in 2018. With millennials entering their peak shopping ...

Blake Vita

gen.video at Shoptalk

Busy week at Shoptalk. We’re meeting a bunch of amazing brands and retailers looking to add authentic influencer content to their commerce initiatives. We are also very psyched to see the focus of ...

Jessica Thorpe

YouTube Influencer of the Month: FashionByAlly

Meet Ally – our gen.video influencer of the month! She’s a born and raised California girl who strives to inspire her followers through her DIY and lifestyle videos. She’s deeply in tune with her ...

Kaila Stein

Prime Takeaways for your Holiday Marketing Efforts

Since its inception, Amazon Prime Day has rivaled the sales successes of Black Friday and Cyber Monday, but this year Prime Day success soared. As we take a look back at what happened during the ...

Blake Vita

Amazon Prime Day. A Deal for Influencers.

Amazon Prime Day is here! A day where Prime members across the country get exclusive deals from top brands, even Amazon themselves offering some crazy discounts (psst – the Echo Show is only ...

Blake Vita

Influencer Marketing Benchmarks

We are increasing our focus on partnering with our Clients to develop influencer video best practices. To date there has been little data published on industry benchmarks for KPIs like Viewership, ...

Jessica Thorpe

3 Ways Influencers Can Help Marketers Reach The Digital Traveler

As we inch closer to warmer weather and further away from sweaters and snow, we’ve got summer travel on the brain. Can you blame us? We’re wintered out and ready for sandy beaches and rosé season! ...

Kaila Stein

Amazon Earnings Made Easy with gen.video

As the premier platform connecting YouTube and Amazon, gen.video is always looking to add more value around our services with the large e-commerce sites. We’ve broadened our relationship by ...

Kaila Stein

YouTube Influencer of the Month: Zabrena

Meet Zabrena – our December Influencer of the Month! She is a beauty guru who covers everything from beauty to lifestyle and parenting. Her custom collaborations with brands, such as Olay and Conair ...

Jessica Thorpe

The Anatomy of an Influencer Video

With the holidays just around the corner, we wanted to look back at a recent video from one of our creators that truly speaks to the power of influencer video – timely, engaging, helpful, and ...

Jessica Thorpe

Influencer Video: Subscribers vs. Views

You know what they say about opinions, right? As you know, everybody’s got one and they all stink. In the world of influencer video, there is one topic that elicits quite a bit of opinion sharing, ...

Jessica Thorpe

How HP Leveraged Influencer Video to Target Different Buyer Segments

Every year around this time, the Path to Purchase Institute hosts a 3 day event for the world’s largest gathering of shopper & retail marketing professionals. The role that social, mobile and WOM ...

Blake Vita

Moms are Using YouTube More & Brands are Starting to Take Notice

I think we can all agree that being a mom can be a full time job riddled with what can seem like life-altering decisions: How to potty train? What stroller is the safest? How do I address bullying? ...

Blake Vita

What Is Influencer Video Engagement and Why Is It Important?

We’ve spent a lot of time lately highlighting the best ways to identify the best influencer for your brand. Views and subscribers generally are the two most looked at metrics when researching ...

Jessica Thorpe

When It Comes to Influencer Videos - Distribution is King

I roll my eyes every time I hear it, but it still rings true – Content is King. However, if a king has no subjects then he is merely a puppet. So too with content; a marketer can create the most ...

Jessica Thorpe

Reflection on VidCon: Creators are the Heartbeat of Your Brand

Here are just a few of the impressive stats laid out by Susan Wojcicki, the CEO of YouTube at the 6th annual VidCon: Teens watched 16% less television than they did last year. Eight of the top ten ...

Kaila Stein

Influencer Video by the Numbers: Stats You Need To Know

We could tell you about influencer video until we’re blue in the face, but nothing is more convincing than cold, hard, numbers. We wanted to put together a few stats that helps outline the ...

Jessica Thorpe

Back to the Future of Advertising

GREAT SCOTT! Its #BackToTheFutureDay. The day that’s been 30 years in the making, is finally here. At 4:28 PST Marty McFly, The Doc and Jennifer will arrive in some made up city in California to do ...

Blake Vita

3 Types of Influencer Video for E-Commerce

Has your brand been pushing to incorporate influencer video as not only a source of marketing assets, but content to impact eCommerce? Many are, but few fully understand the best ways to leverage the ...

Jessica Thorpe

Court Ruling on Fair Use of Copyrighted Content

Digital media has created a vacuum in which laws regarding copyrights have become unclear. Sites such as YouTube, as well as more blatant copyright issues such as Bitorrent sites like Pirate Bay, ...

Jessica Thorpe

Introducing the Premiere Influencer Video Marketplace

Influencer marketing is a thing; there is no doubt about it. Unlike the marketing tactics of Don Drapper, influencer marketing leverages the power of social media, social reach, and social proof to ...

Jessica Thorpe