gen.video Blog

Influencer Marketing

How TikTok is Being Utilized to Drive Sales

In an era when new social networking sites seem to be popping up all the time, few have had a rise in popularity that is quite as impressive as...

Platform Updates

New Content Approval Console from gen.video

We are excited to announce a brand new Content Approval console designed to boost team productivity and collaboration, and accelerate the content...

Influencer Marketing

Video. It's a Mindset.

For years, YouTube has been the place for entertainment and mindless video consumption. For many, it is also a place for product research, education...

Influencer Marketing

5 Tips for Influencer Success in 2019

Navigating the influencer marketing landscape can feel like an intimidating venture for brands new to the space – especially with the increased focus...

Ecommerce

Prime Day 2019: Who Came Out On Top?

Another year, another record breaking Prime Day in the books. To no one’s surprise, this year’s retail event was as big as ever surpassing Amazon’s...

Influencer Marketing

How Beauty Brands Can Learn From Creators

Trends in the beauty industry move at lightning speed. A new lipstick color or anti-aging serum can be in one minute, out the next. With new products...

Influencer Marketing

YouTubers Driving Holiday Purchase Intent

YouTube is a primary destination for product research and whether it is to show up in search or to have YouTube ‘celebrities’ endorse your product,...

Influencer Marketing

Marketing Match Making

Finding the right individual and personality to properly represent your brand can be overwhelming and intimidating but when done strategically it can...

gen.video Technology Innovations

We are thrilled that we have been selected to announce out latest technology Innovation “On Demand” at the Shoptalk conference next week. Shoptalk is...

A Cyber Monday for the Record Books

Cyber Monday sales this year soared to new heights topping last year’s record and making it the new day to beat in e-commerce with consumers spending...

YouTube | A Trusted Source

YouTube is still a highly viable marketing channel for advertisers to tell their brand stories cost effectively, and at scale, through a highly...

YouTube Launches Paid Product Placement

You better believe that the FTC has a strong opinion when it comes to Influencer Marketing. According to Bloomberg, they have a right with over $255...

Nintendo Switch: Game Changer?

Why is the new Nintendo Switch so game-changing? We asked a few of our most beloved tech influencers who reviewed it and here’s what they had to say!

Instagram Gives & Takes

Instagram announced that they were going to cut off access to user feeds in their API. Effectively killing off third part apps.

New Social Media Platforms Added

We know many of our creators have strong followings on other channels and we are excited to work together now on larger campaigns that are across...

Amazon PC Program

Austin Evans, TechSource and Jonathan Morrison were partnered with HP, AMD, Linksys and LG to create amazing, fun videos on their newest products...

The Coolest Tech We Saw at CES 2019

LG was the talk of CES this year with its new TV which can be rolled up like a yoga mat. The OLED TV R is a 65-inch TV that sleekly lowers into a...

3 Influencer Trends to Watch in 2019

From food to tech to beauty and home – our diverse community of creators produced high-quality, engaging video content that drove meaningful results...

YouTube Influencers Of The Month: WAHB

Meet Wahb – our March Influencer of the Month! His channel 50YY stands for 50 years young as his goal is to stay as active and full of energy as when...

How Marketers Can Learn From Sports Trends

As the dust settles on the Super Bowl and we look ahead to March Madness and the NBA playoffs, let’s examine how marketers can learn a thing or two...

YouTube Influencer Of The Month: Roxy Limon

Meet Roxy – our October Influencer of the Month! She has been a member of our community for about a year now and believe us when we say she’s an...

VidCon: Celebrating the Video Generation

We are so excited to not only be at but also playing such an active role at VidCon 2017. The growth in influencer marketing and video content is...

E-Commerce Video Enhancements On Walmart

oliday eccommerce retail sales are expected to increase by 17% this year. What role will video play and influencer play? Walmart continues to enhance...

YouTube Influencer of the Month: Haley

Meet Haley – our April Influencer of the Month! She has been working with us for many years on campaigns with Sonicare, Conair and many more. She is...

Think Sync!

We launched YouTube Sync last month and since then our awesome creator community has synced over 1,000 videos! To a Product Manager, like myself,...

YouTube Influencer of the Month: DOM

Meet Dom – our January Influencer of the Month! He creates epic tech reviews and unboxings on everything from the latest smartphone to autonomous...

gen.video at Shoptalk

Busy week at Shoptalk. We’re meeting a bunch of amazing brands and retailers looking to add authentic influencer content to their commerce...

Influencer Marketing

Amazon Prime Day. A Deal for Influencers.

Amazon Prime Day is here! A day where Prime members across the country get exclusive deals from top brands, even Amazon themselves offering some...

Influencer Marketing Benchmarks

We are increasing our focus on partnering with our Clients to develop influencer video best practices. To date there has been little data published...

Amazon Earnings Made Easy with gen.video

We are the first influencer platform offering YouTubers the ability to syndicate videos to live on the product pages in the Related Videos section.

YouTube Influencer of the Month: Zabrena

Meet Zabrena – our December Influencer of the Month! She is a beauty guru who covers everything from beauty to lifestyle and parenting. Her custom...

The Anatomy of an Influencer Video

With the holidays just around the corner, we wanted to look back at a recent video from one of our creators that truly speaks to the power of...

Back to the Future of Advertising

At 4:28 PST Marty McFly, The Doc and Jennifer will arrive in some made up city in California to do something about their kids!

Featured gen.video Influencer: RizKnows

Since late 2013, Jeff has been using YouTube to share his reviews of the latest products and wearables from companies such as Acer, Nike and...

3 Types of Influencer Video for E-Commerce

While it may seem confusing and overwhelming, there are three basic types of influencer video that a brand can utilize that will help them build a...

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