gen.video Campaigns Shortlisted for US Partnership Awards
We’re proud to announce that we've been shortlisted for two US Partnership Awards this year for Best Influencer Marketing Partnership and Best Content Partnership.
We’re proud to announce that we've been shortlisted for two US Partnership Awards this year for Best Influencer Marketing Partnership and Best Content Partnership.
As we bid farewell to 2023, we're raising a toast to a year filled with great accomplishments. If you're in the market for a game-changing integrated agency, buckle up, because we've got a story to ...
We're extremely excited to announce a brand new industry whitepaper around top influencers the tech vertical. In this whitepaper, we take a deep dive into the tech vertical in social media to analyze ...
Within the landscape of influencer marketing, businesses are constantly searching for the right balance between innovation and stability. The strategies that startups employ often differ ...
In the ever-evolving landscape of e-commerce, the fusion of marketing and sales strategies has become paramount for brands aiming to succeed. In this week's episode of the Generation Influence ...
In the fast-paced world of consumer electronics marketing, staying ahead of the curve requires a deep understanding of consumer behavior, brand partnerships, and the power of authenticity. In this ...
In the world of marketing, the ability to adapt and innovate is key to success. In this week's episode of the Generation Influence podcast, gen.video Chairman & Co-Founder Bill Hildebolt sat down ...
In recent years, the landscape of influencer marketing has undergone a remarkable transformation, with significant shifts in consumer values, brand expectations, and platform dynamics. In this week's ...
In the ever-expanding world of e-commerce, Amazon has emerged as a dominant force, revolutionizing the way products are bought and sold. As traditional brand models face challenges, a new breed of ...
In today's digital age, where information is readily accessible and consumer behavior is constantly evolving, businesses must adapt and innovate to stay ahead. One industry that has embraced this ...
Prime Day is almost upon us! July 11th and 12th officially mark the next edition of the popular shopping holiday, and we're here to showcase how and why top brands are utilizing influencers to ...
In today's rapidly evolving business landscape, brand management has become a dynamic and multifaceted discipline. The ability to capture insightful consumer trends and effectively operationalize ...
Personal branding and influence have become crucial factors in professional success. With the rise of social media platforms like LinkedIn and the ability to connect with a vast audience, individuals ...
As the influencer marketing industry has developed over the years, the term "social commerce" has emerged and acts a powerful force in the world of marketing and sales. With the rise of social media ...
We are super excited to announce that Awin has named gen.video part of their Power 100 for our role in Redefining Affiliate for the industry. We take a lot of pride in this effective endorsement of ...
In today's digital landscape, influencer marketing has emerged as a powerful tool for brands to reach their target audience, build trust, and drive tangible results. In this week's episode of the ...
In the ever-evolving world of marketing and branding, finding your voice and creating meaningful connections with your audience is crucial. In a captivating conversation with marketing expert Jason ...
gen.video is so excited to announce today that we will appoint Jessica Thorpe to a new role as CEO, effective immediately!
In the rapidly changing world of e-commerce and shopper marketing, staying ahead of the curve is essential. In a recent Generation Influence podcast episode, Laura Gustafson, Senior Director ...
In a recent Generation Influence podcast episode, Denise Vitola, VP Brand Integration PR, Social and Influencer for Bayer, shared her valuable insights and experiences in the world of influencer ...
INSTAGRAM USERS REJOICE!!! Developments around how links are handled on the platform are finally getting launched. This first breakthrough is huge for brands and Creators alike.
G2 recently released their Spring 2023 reports highlighting and ranking the various competitors in the popular industries around the world. G2's advanced scoring methodology uses a combination of ...
gen.video is extremely excited to announce our newest content series: Generation Influence!
In today's rapidly evolving digital landscape, influencer commerce programs have emerged as a powerhouse strategy for brands seeking to connect with their target audiences. From fashion and beauty to ...
There are certain conversations in each industry that continuously make their rounds as new players rise up, and experienced ones evaluate performance in search of optimizations in strategy. ...
We are excited to announce some updated to gen.video's performance analytics area. The development team is calling it a "Patch" but apparently the marketing team doesn't know what that term means ...
With influencer marketing blowing up as much as it has been in the past few years, tons of brands and marketers are new to the space and therefore haven’t gone through the trials and tribulations of ...
A performance-based approach is beneficial in most areas of marketing, and influencer marketing is no different. Evaluating how well an influencer has performed on a program can be broken down into a ...
What a wild year it has been across the social media and influencer marketing industries. Huge shifts have been made in our post-pandemic world as both brands and agencies alike continue to figure ...
When you think of influencers as marketers, what benefits come to mind? Awareness is the easy answer, as is brand lift, brand loyalty, and cost effectiveness. But what most marketers overlook is that ...
Social Media and Influencer Marketing are ever-evolving industries that are difficult to stay in front of. Marketers can easily fall behind on what’s working in their strategies as platform ...
Developments in the world of social media have led to countless revolutions in the way that content is generated, shared, and ultimately monetized. With that, marketers are testing what works best ...
If you’re not already in-the-know about gen video’s First Impressions newsletter, you’re missing out on the easiest and best way to stay on top of eCommerce, influencer marketing and social media ...
TikTok's platform has over 750 million users worldwide according to Insider and is now the third largest of the Big Five worldwide social networks. With the hundreds of thousands of creators on ...
Immersing your target consumers in the most effective journey through the purchase funnel is a vital piece of the ever-evolving puzzle of marketing success. Since there’s no sure-fire way of ...
Often when thinking about differentiating a product in a highly saturated market, brands think about what information would make a consumer realize the benefits of their specific product over the ...
We are excited to announce our new partnership with Shopify. Together, gen.video and Shopify will provide a more comprehensive measurement framework across the full sales funnel for influencer ...
According to the official definition of ‘recession’,the U.S. has been in a recession since Summer 2022 with two consecutive quarters of a fall in GDP. Even the social giants like Meta arereporting ...
New Product Releases: The gen.video Groundwork™, Discovery, and Influencer Profiles Tools
We are excited to announce that gen.video has been chosen as the #BuildForTikTok 2022 champion for our innovative TikTok solutions.
We've seen tons of progression this year when it comes to the big social platforms like TikTok, Meta, LinkedIn and others advancing their offerings and technologies for the betterment of Creators. ...
It’s no secret that online shopping holidays present an unmatched opportunity to the eCommerce world. Amazon Prime Day alone reached a new record high in 2022 with $12B in sales attributed to the ...
It’s safe to say that mental health is having a “moment” across social media. More specifically, TikTok is seeing a wave of influencers that focus on providing their POV and advice on how to deal ...
Key Article Takeaways: Cross-promotion has major benefits including: Supporting authenticity Assisting reach + Frequency Provision of additional assets In today's video-first world, cross promotion ...
Key Article Takeaways: Affiliate marketing has grown in the digital world The performance marketing space has rebranded to “partnership marketing” Partnership marketing claims influencer marketing as ...
Key Article Takeaways: There are a few simple rules for maximize clicks on social: Let them go where they want to go Utilize coupons Stack your links Influencers are taking advantage of sources like ...
Key Article Takeaways: In eCommerce, it's important to give consumers the choice of where they can buy a product based on availability. Factors such as browsers enabling auto-fill payment information ...
Key Article Takeaways: Many influencers and their representatives are pushing for the “show business” model, noting that they are “talent” in every sense that an actor in a movie is. An influencer's ...
Key Article Takeaways: There are two different conversion rates to consider: Product Page Conversion Rate and Influencer Conversion Rate Revenue = traffic x conversion rate x price. Everything you do ...
Key Article Takeaways: Audience measurement and avoiding unnecessary budget sinks are prevalent topics of discussion in brands/marketers running influencer Wanting to hone in on specific audiences ...
Key Article Takeaways: Main benefits from Paid Campaigns with Influencer Content: Easier comparisons to other marketing activities Cheaper on traditional metrics Easier targeting of appropriate ...
Key Article Takeaways: SEO benefits are generally underappreciated in the influencer industry By the time SEO benefits are recognized, a brand manager can be in an entirely different role in a ...
Key Article Takeaways: Best Practices in risk management (including influencer marketing) include: A portfolio approach Understanding the variability (Beta) in performance. Always estimate views ...
Key Article Takeaways: The three main YouTube sponsorships (aside from ambassadorships) are: :30 burn-in pre-roll, mid-roll, or end-roll Brand/product Integration Brand Showcase :30 burn-ins excel in ...
New Product Release - The gen.video Creator Portal and Payyer™ Tools
Key Article Takeaways: Time is the overarching hidden cost in influencer marketing Scaling up is impractical without influencer tools since Brand Manager time is valuable Spending 5x as much per ...
Key Article Takeaways: While audiences typically have several interests, influencers will generally create content within their expertise. There are certain levels of follower passion compared with ...
Key Article Takeaways: Organic YouTube views are generally valued between $0.05-$.50 per view Top influencers can drive from $0.08-$0.12 in revenue per view in sales Long-form, video content that you ...
Key Article Takeaways: Influencer tiers are generally similar, but can be slightly different depending on the influencer platform Engagement Rate benchmarks in the past solely showed Micro/Nano ...
Key Article Takeaways: YouTube, while usually more expensive to create content, is the best for SEO, driving meaningfully low CPC’s, production quality, and direct sales. Every YouTuber has two ...
Key Article Takeaways: Pricing based on Reach has been popular because: It’s an easy-to-gather up front measurement metric It’s a common denominator with previous outstanding media types such as TV, ...
Key Article Takeaways: Pre-covid, ROI was a huge interest point in influencer marketing across the board Right before Covid hit, the topic died down and brand managers wanted the influencer “fad” to ...
Informally known as "MS of IM" Welcome to the introductory post in a series of content on the mathematics and economics of influencer marketing.This series is a first-person perspective of the impact ...
We continue to drive forward developing the gen.video platform for our users and we’re excited to share what our team has been up to. We have two exciting releases from gen.video’s product ...
Which Instagram feature is most successful for a brand campaign?
We are excited to announce our new partnership with Group RFZ. Together gen.video and Group RFZ will provide a more comprehensive measurement framework across the full sales funnel for influencer ...
It’s no secret that the eCommerce sector boomed in the wake of the COVID-19 pandemic. For much of 2020 and 2021, social distancing and quarantine took over and changed the consumer purchasing world. ...
Today, G2 released their Spring 2022 reports highlighting and ranking the various competitors in the popular industries around the world. G2's advanced scoring methodology uses a combination of ...
We’ve all heard about how gen z as a whole differ with social media and purchasing habits. To learn more about what’s happening in social media and social commerce, gen.video just surveyed 1,280 ...
We continue to drive forward developing the gen.video platform for our users and we’re excited to share what our team has been up to. We have two exciting releases from gen.video’s product ...
Live-streaming allows you to share what’s happening right now with fans and followers across the globe. Now, there’s an even more impactful way to advertise by utilizing shoppable media and campaigns.
Baby boomers are people born between 1945 and 1964 and they are still the largest spenders in the economy. According to data we collected here at gen.video by surveying 1280 consumers, they are also ...
Online shopping has dramatically changed in the past couple of years. Web-based e-tailers have taken center stage as traditional brick-and-mortar retailers have faded into the background. The online ...
Below are several newly released features of the gen.video platform to help you share and measure your influencer campaigns better than ever! Also, stay tuned over the next few weeks for upcoming ...
In an era when new social networking sites seem to be popping up all the time, few have had a rise in popularity that is quite as impressive as TikTok.
gen.video, the premier platform for content creation and influencer social commerce, announces today the appointment of Larry Beaman to serve as Chief Growth Officer.
To say that social networking site TikTok is increasing in popularity is, at this point, a bit of an understatement. It is the most popular app today and used by people of all ages.
One of the most important things to understand about today's modern eCommerce buyers is that they are, by and large, more educated than they've ever been up to this point. According to one recent ...
gen.video just released our 2021 Influencer Marketing and Social Commerce Report. In it, you will find data, insights, and trends on how influencer marketing campaigns are driving engagement and ...
Best-in-class content collaboration tools. There's lots of great new things happening at gen.video (hint: check out our new brand look). We are also really excited to announce a brand new Content ...
For years, YouTube has been the place for entertainment and mindless video consumption. For many, it is also a place for product research, education and finding inspirational information. Recently, a ...
As the Chinese-owned app TikTok tries to ward off the threat of a ban in the United States, Facebook entered the scene last week with its launch of Reels. Just like TikTok, Reels allows users to ...
Illuminating consumer experiences has been the company’s mission from the beginning. Today, the experience of many consumers is changing. The way we work. The way we learn/teach our children. And the ...
With Instagram’s roll out of shoppable posts late last year, brands and influencers gained the ability to better spotlight products and create a clearer path to purchase for their audience. Other ...
Trends in the beauty industry move at lightning speed. A new lipstick color or anti-aging serum can be in one minute, out the next. With new products cropping up in the marketplace constantly, it can ...
Just ahead of New York Fashion Week this fall, YouTube launched a new centralized hub for fashion and beauty content on the platform. /Fashion allows users to find videos from fashion and beauty ...
Brands and influencers are trying to answer the ‘what now?’ question plaguing everyone since Instagram announced the platform would test removing the public display of likes in the U.S. For brands ...
<img src="https://f.hubspotusercontent10.net/hubfs/8989616/Imported_Blog_Media/tati_james_w720.jpg" alt="WHY THE JAMES CHARLES TATI DRAMA MATTERS FOR INFLUENCER MARKETING"> The beauty ...
Instagram is going all in this year on bolstering its ecommerce capabilities with the goal of transforming the social platform into a digital shopping hub. In March, the platform unveiled their new ...
The holidays are upon us and this year we’re facing a shorter shopping window between Thanksgiving and Christmas making the competition to reach shoppers tougher than ever. For marketers, it’s worth ...
Even without trying, content creators on YouTube are having a bigger impact than they think as we approach the holidays. It’s a week into December and so far I’ve looked on YouTube to figure out if ...
Now that Black Friday and Cyber Monday have officially kicked off the holiday shopping season, the gen.video team is tinkering away in our workshop to make sure brands and creators are getting all ...
The digital space is now saturated with dating services. Services that are matching people based on interests, sex, location, religion…the list goes on and on. The need to find the perfect match ...
Opinions are flying over YouTube’s recent announcement to hide videos of creators who don’t sign its Red Subscription Deal. There are many different types of creators leveraging YouTube as a platform ...
*Image Credit: CSG Kayak Ltd When it comes to influencer content, sometimes it feels impossible to keep a finger on the pulse of what’s trending and garnering the most clicks and views. What’s in ...
We continue to see an uptick in influencer video during key retail merchandising periods as a way for marketers to break through the clutter with safe, trusted peer-to-peer content recommendations ...
Jack Neff covers household and personal-care marketers, Walmart and market research for Ad Age and recently wrote an article: Google Links Brands With YouTube Creators: Are Agencies and Influencer ...
So you’ve been doing a little holiday shopping at work. Don’t lie, we’ve all done it – and what better day than today – it’s Cyber Monday! And this year we’ve got the viewership data to prove it! ...
Amazon has quietly been making a lot of noise in the advertising/marketing space… actually, scratch that, they’ve been making a lot of noise lately across many sectors. Last week, Bloomberg covered ...
Cyber Monday sales this year soared to new heights topping last year’s record and making it the new day to beat in e-commerce with consumers spending a whopping $7.9 billion online. Americans spent ...
Making sure you win on ecommerce during key merchandising periods is critical. Summer is right around the corner and our new guide has all you need to maximize your influencer efforts and see ...
You better believe that the FTC has a strong opinion when it comes to Influencer Marketing. According to Bloomberg, they have a right with over $255 million spent on influencer marketing each month! ...
Influencer video is one of today’s hottest marketing trends and a key force behind how brands and retailers are selling their products and gaining traction and trust with consumers. Gladson, recently ...
Why is the new Nintendo Switch so game-changing? We asked a few of our most beloved tech influencers who reviewed it and here’s what they had to say! Andru Edwards I think the Nintendo Switch is a ...
We’ve all seen third party apps that let us check out our Instagram feeds. Some are pretty slick, like Flow, but they all have one piece of missing functionality. Where’s the ability to post a new ...
We’re super proud to share that our President and Cofounder, Jessica Thorpe was featured in an awesome podcast that went live yesterday. How to Grow Your Brand With Influencer Marketing covers must ...
We know many of our creators have strong followings on other channels and we are excited to work together now on larger campaigns that are across platform. What it means for creators All you need to ...
If you’re reading this blog, chances are you’ve watched a video or two of someone sharing their experience with a product. And for many, YouTube is the go-to destination to find information about a ...
Cha-ching! A recent survey revealed that 56% of brands are increasing their marketing budgets this year, and while the top initiatives for these brands will continue to focus on programs across ...
Meet Tomas – our November Influencer of the Month! He has been a member of our community for over a year and has worked with us on a variety of campaigns. His passion for providing service to his ...
We are proud to announce the unveiling of our new research study, “The Influence of Influencers,” at Vidcon today. gen.video and and Geometry Global, an award-winning shopper marketing and brand ...
In the spirit of making influencer content accessible to all brands, retailers, we are proud to announce today at Shoptalk gen.video’s latest innovation, gen.video “On Demand” Brands/Retailers have a ...
We love to share one-of-a-kind campaigns and today we’ll put a spotlight on the Amazon PC Event where we teamed up with some of the best creators in the consumer electronics space and top brands. ...
As one of many influencer marketing platforms, it is important to differentiate yourself and to provide real value to content creators. This is something we spend a lot of time thinking about at ...
We’re back from Las Vegas and here to dish on all of the buzzy new tech that caught our eye at CES this year and share some of the exciting influencer work we did at the convention. The annual ...
It’s no secret that influencers are changing the way we research new brands, shop products and engage with social content. The question now becomes how marketers can utilize the power of these social ...
As the dust settles on the Super Bowl and we look ahead to March Madness and the NBA playoffs, let’s examine how marketers can learn a thing or two from sports on how to better engage fans and reach ...
At gen.video, we’re in the business of bringing brands and video influencers together to tell product stories in unique and compelling ways. Moving around massive videos files, editing the videos, ...
Meet Roxy – our October Influencer of the Month! She has been a member of our community for about a year now and believe us when we say she’s an extraordinary influencer. Roxy’s channel is very well ...
We are so excited to not only be at but also playing such an active role at VidCon 2017. The growth in influencer marketing and video content is truly amazing and has been a true step change in how ...
When nearly two thirds of the top 100 CPG brands are seeing sales declines in 2015, the need to invest in media tactics to support ecommerce is becoming increasingly important. And Amazon is leveling ...
Holiday eccommerce retail sales are expected to increase by 17% this year. What role will video play and influencer play? Walmart continues to enhance the shopping experience on their product pages ...
There are few industry events that drum up as much excitement and buzz as SXSW. It is the meeting ground for entertainment, tech and culture junkies to share and explore. The interactive programming ...
As millennials approach and participate in their peak spending years, brands have needed to rethink their marketing strategy to fit the consumer behaviors of this digitally driven generation. The ...
We launched YouTube Sync last month and since then our awesome creator community has synced over 1,000 videos! To a Product Manager, like myself, that’s awesome. Awesome because it means people are ...
A historically brick-and-mortar, in-store shopping category, grocery is quickly pulling ahead as one of the fastest growing ecommerce categories in 2018. With millennials entering their peak shopping ...
Busy week at Shoptalk. We’re meeting a bunch of amazing brands and retailers looking to add authentic influencer content to their commerce initiatives. We are also very psyched to see the focus of ...
Meet Ally – our gen.video influencer of the month! She’s a born and raised California girl who strives to inspire her followers through her DIY and lifestyle videos. She’s deeply in tune with her ...
Since its inception, Amazon Prime Day has rivaled the sales successes of Black Friday and Cyber Monday, but this year Prime Day success soared. As we take a look back at what happened during the ...
Amazon Prime Day is here! A day where Prime members across the country get exclusive deals from top brands, even Amazon themselves offering some crazy discounts (psst – the Echo Show is only ...
We are increasing our focus on partnering with our Clients to develop influencer video best practices. To date there has been little data published on industry benchmarks for KPIs like Viewership, ...
As we inch closer to warmer weather and further away from sweaters and snow, we’ve got summer travel on the brain. Can you blame us? We’re wintered out and ready for sandy beaches and rosé season! ...
As the premier platform connecting YouTube and Amazon, gen.video is always looking to add more value around our services with the large e-commerce sites. We’ve broadened our relationship by ...
Meet Zabrena – our December Influencer of the Month! She is a beauty guru who covers everything from beauty to lifestyle and parenting. Her custom collaborations with brands, such as Olay and Conair ...
With the holidays just around the corner, we wanted to look back at a recent video from one of our creators that truly speaks to the power of influencer video – timely, engaging, helpful, and ...
You know what they say about opinions, right? As you know, everybody’s got one and they all stink. In the world of influencer video, there is one topic that elicits quite a bit of opinion sharing, ...
Every year around this time, the Path to Purchase Institute hosts a 3 day event for the world’s largest gathering of shopper & retail marketing professionals. The role that social, mobile and WOM ...
I think we can all agree that being a mom can be a full time job riddled with what can seem like life-altering decisions: How to potty train? What stroller is the safest? How do I address bullying? ...
We’ve spent a lot of time lately highlighting the best ways to identify the best influencer for your brand. Views and subscribers generally are the two most looked at metrics when researching ...
I roll my eyes every time I hear it, but it still rings true – Content is King. However, if a king has no subjects then he is merely a puppet. So too with content; a marketer can create the most ...
Here are just a few of the impressive stats laid out by Susan Wojcicki, the CEO of YouTube at the 6th annual VidCon: Teens watched 16% less television than they did last year. Eight of the top ten ...
We could tell you about influencer video until we’re blue in the face, but nothing is more convincing than cold, hard, numbers. We wanted to put together a few stats that helps outline the ...
GREAT SCOTT! Its #BackToTheFutureDay. The day that’s been 30 years in the making, is finally here. At 4:28 PST Marty McFly, The Doc and Jennifer will arrive in some made up city in California to do ...
Has your brand been pushing to incorporate influencer video as not only a source of marketing assets, but content to impact eCommerce? Many are, but few fully understand the best ways to leverage the ...
Digital media has created a vacuum in which laws regarding copyrights have become unclear. Sites such as YouTube, as well as more blatant copyright issues such as Bitorrent sites like Pirate Bay, ...
Influencer marketing is a thing; there is no doubt about it. Unlike the marketing tactics of Don Drapper, influencer marketing leverages the power of social media, social reach, and social proof to ...