Posts written by Abigail Ray

5 Reasons Why Livestreaming Works for Brands and Influencers

Live-streaming allows you to share what’s happening right now with fans and followers across the globe. Now, there’s an even more impactful way to advertise by utilizing shoppable media and campaigns.

Abigail Ray

Baby Boomers Are On Social More Than You Think

Baby boomers are people born between 1945 and 1964 and they are still the largest spenders in the economy. According to data we collected here at gen.video by surveying 1280 consumers, they are also ...

Abigail Ray

How the Online Shopping Experience Is Evolving

Online shopping has dramatically changed in the past couple of years. Web-based e-tailers have taken center stage as traditional brick-and-mortar retailers have faded into the background. The online ...

Abigail Ray

Exciting New Features of the gen.video Influencer Marketing Platform

Below are several newly released features of the gen.video platform to help you share and measure your influencer campaigns better than ever! Also, stay tuned over the next few weeks for upcoming ...

Abigail Ray

gen.video Appoints Influencer Industry Veteran Larry Beaman as Chief Growth Officer

gen.video, the premier platform for content creation and influencer social commerce, announces today the appointment of Larry Beaman to serve as Chief Growth Officer.  

Abigail Ray

How TikTok Is Changing Ecommerce and Influencer Marketing 

To say that social networking site TikTok is increasing in popularity is, at this point, a bit of an understatement. It is the most popular app today and used by people of all ages.

Abigail Ray

For Successful E-Commerce, It's Time to Embrace Consumer Education and Influencer Marketing Content

One of the most important things to understand about today's modern eCommerce buyers is that they are, by and large, more educated than they've ever been up to this point. According to one recent ...

Abigail Ray

2021 Influencer Marketing and Social Commerce Report

gen.video just released our 2021 Influencer Marketing and Social Commerce Report. In it, you will find data, insights, and trends on how influencer marketing campaigns are driving engagement and ...

Abigail Ray

New Content Approval Console from gen.video

Best-in-class content collaboration tools. There's lots of great new things happening at gen.video (hint: check out our new brand look). We are also really excited to announce a brand new Content ...

Abigail Ray

YouTubers Driving Holiday Purchase Intent

Even without trying, content creators on YouTube are having a bigger impact than they think as we approach the holidays. It’s a week into December and so far I’ve looked on YouTube to figure out if ...

Abigail Ray