Posts written by Abigail Ray

When Should Brands Start Advertising for Shopping Holidays?

It’s no secret that online shopping holidays present an unmatched opportunity to the eCommerce world. Amazon Prime Day alone reached a new record high in 2022 with $12B in sales attributed to the ...

Abigail Ray

Choosing Between Instagram Placements - What Works Best?

Which Instagram feature is most successful for a brand campaign? 

Abigail Ray

gen.video is the "Highest Rated Influencer Marketing Platform for Enterprise" on G2

Today, G2 released their Spring 2022 reports highlighting and ranking the various competitors in the popular industries around the world. G2's advanced scoring methodology uses a combination of ...

Abigail Ray

5 Reasons Why Livestreaming Works for Brands and Influencers

Live-streaming allows you to share what’s happening right now with fans and followers across the globe. Now, there’s an even more impactful way to advertise by utilizing shoppable media and campaigns.

Abigail Ray

Baby Boomers Are On Social More Than You Think

Baby boomers are people born between 1945 and 1964 and they are still the largest spenders in the economy. According to data we collected here at gen.video by surveying 1280 consumers, they are also ...

Abigail Ray

How the Online Shopping Experience Is Evolving

Online shopping has dramatically changed in the past couple of years. Web-based e-tailers have taken center stage as traditional brick-and-mortar retailers have faded into the background. The online ...

Abigail Ray

Exciting New Features of the gen.video Influencer Marketing Platform

Below are several newly released features of the gen.video platform to help you share and measure your influencer campaigns better than ever! Also, stay tuned over the next few weeks for upcoming ...

Abigail Ray

gen.video Appoints Influencer Industry Veteran Larry Beaman as Chief Growth Officer

gen.video, the premier platform for content creation and influencer social commerce, announces today the appointment of Larry Beaman to serve as Chief Growth Officer.  

Abigail Ray

How TikTok Is Changing Ecommerce and Influencer Marketing 

To say that social networking site TikTok is increasing in popularity is, at this point, a bit of an understatement. It is the most popular app today and used by people of all ages.

Abigail Ray

It's Time to Embrace Consumer Education & Influencer Marketing Content

One of the most important things to understand about today's modern eCommerce buyers is that they are, by and large, more educated than they've ever been up to this point. According to one recent ...

Abigail Ray