Posts written by Bill Hildebolt

The Value of Cross-Posting on Multiple Platforms

Key Article Takeaways: Cross-promotion has major benefits including: Supporting authenticity Assisting reach + Frequency Provision of additional assets In today's video-first world, cross promotion ...

Bill Hildebolt

Ruminations on Partnership Marketing and Influencer Marketing

Key Article Takeaways: Affiliate marketing has grown in the digital world The performance marketing space has rebranded to “partnership marketing” Partnership marketing claims influencer marketing as ...

Bill Hildebolt

Maximizing Clicks from Social to eCommerce

Key Article Takeaways:  There are a few simple rules for maximize clicks on social: Let them go where they want to go Utilize coupons Stack your links Influencers are taking advantage of sources like ...

Bill Hildebolt

How are Retailer Preferences Shifting for Social Media Users?

Key Article Takeaways:  In eCommerce, it's important to give consumers the choice of where they can buy a product based on availability. Factors such as browsers enabling auto-fill payment ...

Bill Hildebolt

Repurposing Influencer Content & Perpetual Rights

Key Article Takeaways:  Many influencers and their representatives are pushing for the “show business” model, noting that they are “talent” in every sense that an actor in a movie is. An influencer's ...

Bill Hildebolt

2 Types of Sales Conversions Stemming from Influencer Marketing

Key Article Takeaways:  There are two different conversion rates to consider: Product Page Conversion Rate and Influencer Conversion Rate Revenue = traffic x conversion rate x price.  Everything you ...

Bill Hildebolt

Evaluating an Influencer’s Audience

Key Article Takeaways:  Audience measurement and avoiding unnecessary budget sinks are prevalent topics of discussion in brands/marketers running influencer  Wanting to hone in on specific audiences ...

Bill Hildebolt

Organic Posts vs Paid Media Value

Key Article Takeaways:  Main benefits from Paid Campaigns with Influencer Content:  Easier comparisons to other marketing activities  Cheaper on traditional metrics  Easier targeting of appropriate ...

Bill Hildebolt
gen.video The Long Term SEO Value of Influencer Marketing

The Long Term SEO Value of Influencer Marketing

Key Article Takeaways: SEO benefits are generally underappreciated in the influencer industry By the time SEO benefits are recognized, a brand manager can be in an entirely different role in a ...

Bill Hildebolt

It's a Hits-Driven Business! (Or, the Economics of Virality)

Key Article Takeaways: Best Practices in risk management (including influencer marketing) include: A portfolio approach Understanding the variability (Beta) in performance. Always estimate views ...

Bill Hildebolt

Shifting Values of The Three Basic Types of YouTube Sponsored Content

Key Article Takeaways: The three main YouTube sponsorships (aside from ambassadorships) are: :30 burn-in pre-roll, mid-roll, or end-roll Brand/product Integration Brand Showcase :30 burn-ins excel in ...

Bill Hildebolt

The Hidden Costs of Influencer Marketing

Key Article Takeaways: Time is the overarching hidden cost in influencer marketing  Scaling up is impractical without influencer tools since Brand Manager time is valuable  Spending 5x as much per ...

Bill Hildebolt