Posts written by Bill Hildebolt

MS of IM Post 9: Shifting Values of The Three Basic Types of YouTube Sponsored Content

Key Article Takeaways: The three main YouTube sponsorships (aside from ambassadorships) are: :30 burn-in pre-roll, mid-roll, or end-roll Brand/product Integration Brand Showcase :30 burn-ins excel in ...

Bill Hildebolt

MS of IM Post 8: The Hidden Costs of Influencer Marketing

Key Article Takeaways: Time is the overarching hidden cost in influencer marketing  Scaling up is impractical without influencer tools since Brand Manager time is valuable  Spending 5x as much per ...

Bill Hildebolt

MS of IM Post 7: Performance Variation Based on Influencer Vertical

Key Article Takeaways:  While audiences typically have several interests, influencers will generally create content within their expertise.  There are certain levels of follower passion compared with ...

Bill Hildebolt

MS of IM Post 6: The Value of an Organic YouTube View

Key Article Takeaways:  Organic YouTube views are generally valued between $0.05-$.50 per view  Top influencers can drive from $0.08-$0.12 in revenue per view in sales  Long-form, video content that ...

Bill Hildebolt

MS of IM Post 5: What Size Influencer Should I Work With?

Key Article Takeaways:  Influencer tiers are generally similar, but can be slightly different depending on the influencer platform Engagement Rate benchmarks in the past solely showed Micro/Nano ...

Bill Hildebolt

MS of IM Post 4: Which Platforms are Best for an Influencer Marketing Campaign?

Key Article Takeaways:  YouTube, while usually more expensive to create content, is the best for SEO, driving meaningfully low CPC’s, production quality, and direct sales.  Every YouTuber has two ...

Bill Hildebolt

MS of IM Post 3: Why Is Influencer Marketing Usually Priced Based on Reach?

Key Article Takeaways:  Pricing based on Reach has been popular because:  It’s an easy-to-gather up front measurement metric  It’s a common denominator with previous outstanding media types such as ...

Bill Hildebolt

Post 2: The Swings in Influencer Marketing ROI Interest

Key Article Takeaways:  Pre-covid, ROI was a huge interest point in influencer marketing across the board  Right before Covid hit, the topic died down and brand managers wanted the influencer “fad” ...

Bill Hildebolt

Introducing a New Blog Series: The Math & Science of Influencer Marketing

Informally known as "MS of IM" Welcome to the introductory post in a series of content on the mathematics and economics of influencer marketing.This series is a first-person perspective of the impact ...

Bill Hildebolt

The NEW Backstage Platform is Here!

We’re officially excited to announce the relaunch of the NEW gen.video platform, Backstage!   For existing clients, gen.video’s product suite and services have dramatically expanded over the past two ...

Bill Hildebolt