Posts written by Blake Vita

The Top 3 'Don’ts' for Influencer Marketing Campaigns

With influencer marketing blowing up as much as it has been in the past few years, tons of brands and marketers are new to the space and therefore haven’t gone through the trials and tribulations of ...

Blake Vita
Evaluating Influencer Performance

Hidden Value Marketing Tips: How to Evaluate Influencer Performance

A performance-based approach is beneficial in most areas of marketing, and influencer marketing is no different. Evaluating how well an influencer has performed on a program can be broken down into a ...

Blake Vita

Top 3 Social Media Marketing Shifts in 2022

What a wild year it has been across the social media and influencer marketing industries.  Huge shifts have been made in our post-pandemic world as both brands and agencies alike continue to figure ...

Blake Vita

Three Influencer Marketing Strategies that Have Evolved Over Time

Social Media and Influencer Marketing are ever-evolving industries that are difficult to stay in front of.  Marketers can easily fall behind on what’s working in their strategies as platform ...

Blake Vita

It's a Shoppable World: How to Create the Perfect Shoppable Experience

Developments in the world of social media have led to countless revolutions in the way that content is generated, shared, and ultimately monetized. With that, marketers are testing what works best ...

Blake Vita

Trending News on Social Media: First Impressions Newsletter Top Picks

If you’re not already in-the-know about gen video’s First Impressions newsletter, you’re missing out on the easiest and best way to stay on top of eCommerce, influencer marketing and social media ...

Blake Vita

Analyzing and Optimizing Your Digital Shelf

Immersing your target consumers in the most effective journey through the purchase funnel is a vital piece of the ever-evolving puzzle of marketing success. Since there’s no sure-fire way of ...

Blake Vita

Top 3 Reasons Why Brands Should Focus on Video Product Reviews

Often when thinking about differentiating a product in a highly saturated market, brands think about what information would make a consumer realize the benefits of their specific product over the ...

Blake Vita

Influencer Marketing Platform, gen.video, Announces Shopify Integration

We are excited to announce our new partnership with Shopify. Together, gen.video and Shopify will provide a more comprehensive measurement framework across the full sales funnel for influencer ...

Blake Vita

Influencer Marketing: The Ideal Recession-Proof Tactic

According to the official definition of ‘recession’,the U.S. has been in a recession since Summer 2022 with two consecutive quarters of a fall in GDP. Even the social giants like Meta arereporting ...

Blake Vita

New Product Releases: Groundwork™, Discovery, & Influencer Profiles

New Product Releases: The gen.video Groundwork™, Discovery, and Influencer Profiles Tools

Blake Vita

#BuildForTikTok Challenge Champions: gen.video!

We are excited to announce that gen.video has been chosen as the #BuildForTikTok 2022 champion for our innovative TikTok solutions.

Blake Vita