A performance-based approach is beneficial in most areas of marketing, and influencer marketing is no different. Evaluating how well an influencer has performed on a program can be broken down into a ...
What a wild year it has been across the social media and influencer marketing industries. Huge shifts have been made in our post-pandemic world as both brands and agencies alike continue to figure ...
Social Media and Influencer Marketing are ever-evolving industries that are difficult to stay in front of. Marketers can easily fall behind on what’s working in their strategies as platform ...
Developments in the world of social media have led to countless revolutions in the way that content is generated, shared, and ultimately monetized. With that, marketers are testing what works best ...
If you’re not already in-the-know about gen video’s First Impressions newsletter, you’re missing out on the easiest and best way to stay on top of eCommerce, influencer marketing and social media ...
Immersing your target consumers in the most effective journey through the purchase funnel is a vital piece of the ever-evolving puzzle of marketing success. Since there’s no sure-fire way of ...
Often when thinking about differentiating a product in a highly saturated market, brands think about what information would make a consumer realize the benefits of their specific product over the ...
We are excited to announce our new partnership with Shopify. Together, gen.video and Shopify will provide a more comprehensive measurement framework across the full sales funnel for influencer ...
According to the official definition of ‘recession’,the U.S. has been in a recession since Summer 2022 with two consecutive quarters of a fall in GDP. Even the social giants like Meta arereporting ...
New Product Releases: The gen.video Groundwork™, Discovery, and Influencer Profiles Tools
We are excited to announce that gen.video has been chosen as the #BuildForTikTok 2022 champion for our innovative TikTok solutions.
We've seen tons of progression this year when it comes to the big social platforms like TikTok, Meta, LinkedIn and others advancing their offerings and technologies for the betterment of Creators. ...