Posts written by Blake Vita

Influencers That Have Used Brand Storytelling Across Social

It’s no secret that influencers are changing the way we research new brands, shop products and engage with social content. The question now becomes how marketers can utilize the power of these social ...

Blake Vita

Snackable Content in Grocery E-Commerce & Influencer Marketing

A historically brick-and-mortar, in-store shopping category, grocery is quickly pulling ahead as one of the fastest growing ecommerce categories in 2018. With millennials entering their peak shopping ...

Blake Vita

Prime Takeaways for your Holiday Marketing Efforts

Since its inception, Amazon Prime Day has rivaled the sales successes of Black Friday and Cyber Monday, but this year Prime Day success soared. As we take a look back at what happened during the ...

Blake Vita

Amazon Prime Day. A Deal for Influencers.

Amazon Prime Day is here! A day where Prime members across the country get exclusive deals from top brands, even Amazon themselves offering some crazy discounts (psst – the Echo Show is only ...

Blake Vita

How HP Leveraged Influencer Video to Target Different Buyer Segments

Every year around this time, the Path to Purchase Institute hosts a 3 day event for the world’s largest gathering of shopper & retail marketing professionals. The role that social, mobile and WOM ...

Blake Vita

Moms are Using YouTube More & Brands are Starting to Take Notice

I think we can all agree that being a mom can be a full time job riddled with what can seem like life-altering decisions: How to potty train? What stroller is the safest? How do I address bullying? ...

Blake Vita

Back to the Future of Advertising

GREAT SCOTT! Its #BackToTheFutureDay. The day that’s been 30 years in the making, is finally here.  At 4:28 PST Marty McFly, The Doc and Jennifer will arrive in some made up city in California to do ...

Blake Vita