Video. It's a Mindset.
For years, YouTube has been the place for entertainment and mindless video consumption. For many, it is also a place for product research, education and finding inspirational information. Recently, a ...
Posts written by Jessica Thorpe
How YouTube Inspires Shopping During COVID-19 Pandemic
Illuminating consumer experiences has been the company’s mission from the beginning. Today, the experience of many consumers is changing. The way we work. The way we learn/teach our children. And the ...
Jessica Thorpe
Influencers: The New Seal of Approval for Shoppers?
We continue to see an uptick in influencer video during key retail merchandising periods as a way for marketers to break through the clutter with safe, trusted peer-to-peer content recommendations ...
Jessica Thorpe
Google Links Brands with YouTube Creators | Ad Age Article
Jack Neff covers household and personal-care marketers, Walmart and market research for Ad Age and recently wrote an article: Google Links Brands With YouTube Creators: Are Agencies and Influencer ...
Jessica Thorpe
Could Amazon's Influencer & Video Efforts Be A Big Win For Marketers?
Amazon has quietly been making a lot of noise in the advertising/marketing space… actually, scratch that, they’ve been making a lot of noise lately across many sectors. Last week, Bloomberg covered ...
Jessica Thorpe
Nintendo Switch: Game Changer?
Why is the new Nintendo Switch so game-changing? We asked a few of our most beloved tech influencers who reviewed it and here’s what they had to say! Andru Edwards I think the Nintendo Switch is a ...
Jessica Thorpe
Instagram Gives & Takes
We’ve all seen third party apps that let us check out our Instagram feeds. Some are pretty slick, like Flow, but they all have one piece of missing functionality. Where’s the ability to post a new ...
Jessica Thorpe
Podcast: How To Grow Your Brand with Influencer Marketing
We’re super proud to share that our President and Cofounder, Jessica Thorpe was featured in an awesome podcast that went live yesterday. How to Grow Your Brand With Influencer Marketing covers must ...
Jessica Thorpe
New Social Media Platforms Added
We know many of our creators have strong followings on other channels and we are excited to work together now on larger campaigns that are across platform. What it means for creators All you need to ...
Jessica Thorpe
Influencer Video: Amazon Video Shorts Distribution
If you’re reading this blog, chances are you’ve watched a video or two of someone sharing their experience with a product. And for many, YouTube is the go-to destination to find information about a ...
Jessica Thorpe
Deconstructing Your Influencer Video Programs
Cha-ching! A recent survey revealed that 56% of brands are increasing their marketing budgets this year, and while the top initiatives for these brands will continue to focus on programs across ...
Jessica Thorpe
YouTube Influencer Of The Month: Tomas Villegas
Meet Tomas – our November Influencer of the Month! He has been a member of our community for over a year and has worked with us on a variety of campaigns. His passion for providing service to his ...