Posts written by Jessica Thorpe

Video. It's a Mindset.

For years, YouTube has been the place for entertainment and mindless video consumption. For many, it is also a place for product research, education and finding inspirational information. Recently, a ...

Jessica Thorpe

How YouTube Inspires Shopping During COVID-19 Pandemic

Illuminating consumer experiences has been the company’s mission from the beginning. Today, the experience of many consumers is changing. The way we work. The way we learn/teach our children. And the ...

Jessica Thorpe

gen.video Technology Innovations

We are thrilled that we have been selected to announce out latest technology Innovation “On Demand” at the Shoptalk conference next week. Shoptalk is the premier Retail Conference in North America. ...

Jessica Thorpe

YouTube Influencer of the Month: Courtney Hale

Meet Courtney – our September Influencer of the Month! She has been a member of our community for about a year now and has quickly become our go-to influencer for everything from parenting advice to ...

Jessica Thorpe

Influencers: The New Seal of Approval for Shoppers?

We continue to see an uptick in influencer video during key retail merchandising periods as a way for marketers to break through the clutter with safe, trusted peer-to-peer content recommendations ...

Jessica Thorpe

Google Links Brands with YouTube Creators | Ad Age Article

Jack Neff covers household and personal-care marketers, Walmart and market research for Ad Age and recently wrote an article:  Google Links Brands With YouTube Creators: Are Agencies and Influencer ...

Jessica Thorpe

Could Amazon's Influencer & Video Efforts Be A Big Win For Marketers?

Amazon has quietly been making a lot of noise in the advertising/marketing space… actually, scratch that, they’ve been making a lot of noise lately across many sectors. Last week, Bloomberg covered ...

Jessica Thorpe

YouTube Influencer of the Month: April & Davey

Meet April and Davey – our February Influencers of the Month! They have been working with gen.video since the beginning and have multiple family friendly channels including SuperHero Reality ...

Jessica Thorpe

What Does Amazon's Ban on Incentivized Reviews Mean For You

Amazon reaches over 97 million U.S. consumers monthly and prides itself on having an active community that shares authentic feedback about the products and services available on their site. The ...

Jessica Thorpe

YouTube | A Trusted Source

With all the news around top advertisers (including J&J, AT&T, Verizon, PepsiCo, Walmart, Volkswagen and Starbucks) pulling advertising dollars out of YouTube, we wanted to provide our point ...

Jessica Thorpe