Posts written by Jessica Thorpe

Video. It's a Mindset.

Video. It's a Mindset.

For years, YouTube has been the place for entertainment and mindless video consumption. For many, it is also a place for product research, education and finding inspirational information. Recently, a ...

Jessica Thorpe

How YouTube Inspires Shopping During COVID-19 Pandemic

Illuminating consumer experiences has been the company’s mission from the beginning. Today, the experience of many consumers is changing. The way we work. The way we learn/teach our children. And the ...

Jessica Thorpe

Influencers: The New Seal of Approval for Shoppers?

We continue to see an uptick in influencer video during key retail merchandising periods as a way for marketers to break through the clutter with safe, trusted peer-to-peer content recommendations ...

Jessica Thorpe

Google Links Brands with YouTube Creators | Ad Age Article

Jack Neff covers household and personal-care marketers, Walmart and market research for Ad Age and recently wrote an article: Google Links Brands With YouTube Creators: Are Agencies and Influencer ...

Jessica Thorpe

Could Amazon's Influencer & Video Efforts Be A Big Win For Marketers?

Amazon has quietly been making a lot of noise in the advertising/marketing space… actually, scratch that, they’ve been making a lot of noise lately across many sectors. Last week, Bloomberg covered ...

Jessica Thorpe

Podcast: How To Grow Your Brand with Influencer Marketing

We’re super proud to share that our President and Cofounder, Jessica Thorpe was featured in an awesome podcast that went live yesterday. How to Grow Your Brand With Influencer Marketing covers must ...

Jessica Thorpe

New Social Media Platforms Added

We know many of our creators have strong followings on other channels and we are excited to work together now on larger campaigns that are across platform. What it means for creators All you need to ...

Jessica Thorpe

Influencer Video: Amazon Video Shorts Distribution

If you’re reading this blog, chances are you’ve watched a video or two of someone sharing their experience with a product. And for many, YouTube is the go-to destination to find information about a ...

Jessica Thorpe

Deconstructing Your Influencer Video Programs

Cha-ching! A recent survey revealed that 56% of brands are increasing their marketing budgets this year, and while the top initiatives for these brands will continue to focus on programs across ...

Jessica Thorpe

The Influence of Influencers: New Research Unveiled

We are proud to announce the unveiling of our new research study, “The Influence of Influencers,” at Vidcon today. gen.video and and Geometry Global, an award-winning shopper marketing and brand ...

Jessica Thorpe

Introducing On Demand | Announced Today At ShopTalk

In the spirit of making influencer content accessible to all brands, retailers, we are proud to announce today at Shoptalk gen.video’s latest innovation, gen.video “On Demand” Brands/Retailers have a ...

Jessica Thorpe

Forbes Featured gen.video as a Game-Changer for Online Video Industry

As one of many influencer marketing platforms, it is important to differentiate yourself and to provide real value to content creators. This is something we spend a lot of time thinking about at ...

Jessica Thorpe