Posts written by Jessica Thorpe

The Anatomy of an Influencer Video

With the holidays just around the corner, we wanted to look back at a recent video from one of our creators that truly speaks to the power of influencer video – timely, engaging, helpful, and ...

Jessica Thorpe

Influencer Video: Subscribers vs. Views

You know what they say about opinions, right? As you know, everybody’s got one and they all stink. In the world of influencer video, there is one topic that elicits quite a bit of opinion sharing, ...

Jessica Thorpe

What Is Influencer Video Engagement and Why Is It Important?

We’ve spent a lot of time lately highlighting the best ways to identify the best influencer for your brand. Views and subscribers generally are the two most looked at metrics when researching ...

Jessica Thorpe

When It Comes to Influencer Videos - Distribution is King

I roll my eyes every time I hear it, but it still rings true – Content is King. However, if a king has no subjects then he is merely a puppet. So too with content; a marketer can create the most ...

Jessica Thorpe

Influencer Video by the Numbers: Stats You Need To Know

We could tell you about influencer video until we’re blue in the face, but nothing is more convincing than cold, hard, numbers. We wanted to put together a few stats that helps outline the ...

Jessica Thorpe

3 Types of Influencer Video for E-Commerce

Has your brand been pushing to incorporate influencer video as not only a source of marketing assets, but content to impact eCommerce? Many are, but few fully understand the best ways to leverage the ...

Jessica Thorpe

Court Ruling on Fair Use of Copyrighted Content

Digital media has created a vacuum in which laws regarding copyrights have become unclear. Sites such as YouTube, as well as more blatant copyright issues such as Bitorrent sites like Pirate Bay, ...

Jessica Thorpe

Introducing the Premiere Influencer Video Marketplace

Influencer marketing is a thing; there is no doubt about it. Unlike the marketing tactics of Don Drapper, influencer marketing leverages the power of social media, social reach, and social proof to ...

Jessica Thorpe