gen.video Campaigns Shortlisted for US Partnership Awards
We’re proud to announce that we've been shortlisted for two US Partnership Awards this year for Best Influencer Marketing Partnership and Best Content Partnership.
We’re proud to announce that we've been shortlisted for two US Partnership Awards this year for Best Influencer Marketing Partnership and Best Content Partnership.
As the Chinese-owned app TikTok tries to ward off the threat of a ban in the United States, Facebook entered the scene last week with its launch of Reels. Just like TikTok, Reels allows users to ...
With Instagram’s roll out of shoppable posts late last year, brands and influencers gained the ability to better spotlight products and create a clearer path to purchase for their audience. Other ...
Trends in the beauty industry move at lightning speed. A new lipstick color or anti-aging serum can be in one minute, out the next. With new products cropping up in the marketplace constantly, it can ...
Just ahead of New York Fashion Week this fall, YouTube launched a new centralized hub for fashion and beauty content on the platform. /Fashion allows users to find videos from fashion and beauty ...
Brands and influencers are trying to answer the ‘what now?’ question plaguing everyone since Instagram announced the platform would test removing the public display of likes in the U.S. For brands ...
<img src="https://f.hubspotusercontent10.net/hubfs/8989616/Imported_Blog_Media/tati_james_w720.jpg" alt="WHY THE JAMES CHARLES TATI DRAMA MATTERS FOR INFLUENCER MARKETING"> The beauty ...
Instagram is going all in this year on bolstering its ecommerce capabilities with the goal of transforming the social platform into a digital shopping hub. In March, the platform unveiled their new ...
The holidays are upon us and this year we’re facing a shorter shopping window between Thanksgiving and Christmas making the competition to reach shoppers tougher than ever. For marketers, it’s worth ...
Even without trying, content creators on YouTube are having a bigger impact than they think as we approach the holidays. It’s a week into December and so far I’ve looked on YouTube to figure out if ...
Now that Black Friday and Cyber Monday have officially kicked off the holiday shopping season, the gen.video team is tinkering away in our workshop to make sure brands and creators are getting all ...
*Image Credit: CSG Kayak Ltd When it comes to influencer content, sometimes it feels impossible to keep a finger on the pulse of what’s trending and garnering the most clicks and views. What’s in ...