Welcome to gen.video’s second installment of our Featured Influencer blog series! Every other week we will be featuring talent from the gen.video community of creators who are using video to engage with their own communities and followings about their favorite interests as well as products from the brands they love.
CHECK OUT THIS WEEK’S INFLUENCER
Featured Influencer: Jeff “RizKnows” Rizzo
YouTube Channel: RizKnows
Joined YouTube: 2013
Searching for a person who reviews various health-related and tech products and offers health & fitness advice? Look no further as Jeff Rizzo has you covered.
Since late 2013, Jeff has been using YouTube to share his reviews of the latest products and wearables from companies such as Acer, Nike and Montblanc as well as fitness techniques and equipment exercises.
Where did his inspiration to create videos come from? According to his bio, Jeff is a health and fitness enthusiast who loves both technology and wearables (and must stay up-to-date on everything) and the development and ideas behind them. When he reviews products, he goes into full details about them while also expressing a deep interest for how they came about and work.
We’ve had the pleasure of working with Jeff on many campaigns (and we here at gen.video are most likely in better shape than ever thanks to his fitness videos). His engaging personality and ability to keep his subscribers entertained while reviewing products are to be seen. For example, Jeff likes to bring us along for the ride as he tests out new products as seen below:
What’s so great about this is that it checks all the boxes for what makes a quality influencer video:
High quality images included in the video
Visible, high-quality images to accompany the results of product testing
Audio levels are appropriate and not interrupted by external sounds
Discusses the benefits of the product and how it works
So how can you work with Jeff in order to influence consumers about your brand and product? Check out gen.video’s influencer video marketplace and get connected with video influencers just like Jeff!
Want to learn more about Jeff? Follow him on the following social channels below:
The Influencer Highlights Series feature creators from the gen.video platform who are using video as a platform to showcase their interests and talents as well as participation in the latest campaigns. For more information about gen.video and how to signup as a creator, please visit http://gen.video/creators.
Come back in two weeks and check out our next Featured Influencer! Who will it be? I guess you’ll just have to come back and find out.