Influencers: The New Seal of Approval for Shoppers?

We continue to see an uptick in influencer video during key retail merchandising periods as a way for marketers to break through the clutter with safe, trusted peer-to-peer content recommendations that their target consumers are actively looking for.

An example, right now, is Amazon’s Dads & Grads Electronics Gift Guide, including some well-known YouTubers – helping guide their audience and Amazon’s shoppers on the right picks for the upcoming events.

Among the influencers, include:

  • UrAvgConsumer: Nearly 1.5 million followers across social media and one of his videos was featured on the mobile homepage of Amazon recently
  • Dom Esposito: Nearly 600K followers across social media
  • and Krystal Key: More than 350K followers across social media

Check out their content live on Amazon below:

UrAvgConsumer was featured on both the Amazon home page and is currently live in the SMART HOME GIFT GUIDE

Gift Pick

The Gift Guide was also featured UrAvgConsumer’s YouTube channel driving traffic from social to Amazon:

And check out these videos within the Electronics Gift Guide for Dads/Grads:


Gaming Dom’s PC Gaming Desk Tour

Gift Guide

Gadgets & Gizmos Krystal Key’s Gadgets and Gizmos Reviews

Gift Guide

We want to congratulate UrAvgConsumer, Dom and Krystal Key for their features on Amazon. These influencers have established credibility and trust in their area of expertise and they are starting to be leveraged the same way ‘good housekeeping’ or ‘consumer reports’ might have pre-influencer, this is the millennial’s ‘seal of approval’.