We continue to drive forward developing the gen.video platform for our users and we’re excited to share what our team has been up to. We have two exciting releases from gen.video’s product development team.
Amazon Viewership Data
gen.video now has the capability to showcase Amazon Viewership Data to Backstage users that are syndicating content to product pages on Amazon.com. Users can see data around which pieces of content are performing the best in order to optimize syndication strategies.
In the gen.video’s Backstage platform, you can head to the Retail Syndication tab in your campaign, then click Amazon Viewership to see information around how these videos are performing.
This Page Highlights:
- All Time Views
- Views in the last 30 days
- Total Consumption (in hours)
- Minutes Watched per Video
- An Adjustable Trend Graph with Custom Date Ranges
- Average % of Video Viewed
Retail syndication plays an imperative role in the buying process as consumers can view video content of a product to make more informed purchasing decisions. We’re excited to build out benchmarks and guidelines for our customers as data floods into the viewership tool.
Add to Cart Totals
Recently, gen.video released the ability for Backstage users to create Add-to-Cart affiliate links directly through the platform, streamlining the process of the end consumer’s buying process. These links open up several opportunities for advertisers, including an entirely new “Carted Value” results metric to track purchase intent.
With this update, you can now see the total results on your dashboard specific to the number of products that are added to someone’s cart and pricing of a single product.
Common use cases for "Add to Cart" are:
- Adding all ingredients from a cooking recipe
- Make shopping more seamless for consumers for future purchases
- Adding all supplies for a DIY project
- Include multiple related products from the same brand to cart
Aside from the direct bonus of making the purchasing process easier for end consumers, brands can now also calculate ‘Carted Value’ to see intent to purchase along with direct sales.
Top brands and agencies are already realizing how important these tangible results are when analyzing their influencer and paid programs. We are continuing to focus on providing meaningful results for brands that are interested in looking past engagements as their main influencer marketing KPI.
There is so much more to come in our 2022 roadmap, so stay tuned for updates.