gen.video Blog

Stay connected with industry & influencer trends with gen.video's blog

Trending News on Social Media: First Impressions Newsletter Top Picks

If you’re not already in-the-know about gen video’s First Impressions newsletter, you’re missing out on the easiest and best way to stay on top of eCommerce, influencer marketing and social media ...

Blake Vita
Top 5 Things to Keep in Mind When Working With TikTok Influencers

Top 5 Things to Keep in Mind When Working With TikTok Influencers

TikTok's platform has over 750 million users worldwide according to Insider and is now the third largest of the Big Five worldwide social networks. With the hundreds of thousands of creators on ...

Andrea Ramos

Analyzing and Optimizing Your Digital Shelf

Immersing your target consumers in the most effective journey through the purchase funnel is a vital piece of the ever-evolving puzzle of marketing success. Since there’s no sure-fire way of ...

Blake Vita

Top 3 Reasons Why Brands Should Focus on Video Product Reviews

Often when thinking about differentiating a product in a highly saturated market, brands think about what information would make a consumer realize the benefits of their specific product over the ...

Blake Vita

Influencer Marketing Platform, gen.video, Announces Shopify Integration

We are excited to announce our new partnership with Shopify. Together, gen.video and Shopify will provide a more comprehensive measurement framework across the full sales funnel for influencer ...

Blake Vita

Influencer Marketing: The Ideal Recession-Proof Tactic

According to the official definition of ‘recession’,the U.S. has been in a recession since Summer 2022 with two consecutive quarters of a fall in GDP. Even the social giants like Meta arereporting ...

Blake Vita

New Product Releases: Groundwork™, Discovery, & Influencer Profiles

New Product Releases: The gen.video Groundwork™, Discovery, and Influencer Profiles Tools

Blake Vita

#BuildForTikTok Challenge Champions: gen.video!

We are excited to announce that gen.video has been chosen as the #BuildForTikTok 2022 champion for our innovative TikTok solutions.

Blake Vita

5 Major Advancements That Social Platforms Made For Creators This Year

We've seen tons of progression this year when it comes to the big social platforms like TikTok, Meta, LinkedIn and others advancing their offerings and technologies for the betterment of Creators. ...

Blake Vita

When Should Brands Start Advertising for Shopping Holidays?

It’s no secret that online shopping holidays present an unmatched opportunity to the eCommerce world. Amazon Prime Day alone reached a new record high in 2022 with $12B in sales attributed to the ...

Abigail Ray

Top 10 "Up-and-Coming" Mental Health Influencers

It’s safe to say that mental health is having a “moment” across social media. More specifically, TikTok is seeing a wave of influencers that focus on providing their POV and advice on how to deal ...

Caitlin Kramer

The Value of Cross-Posting on Multiple Platforms

Key Article Takeaways: Cross-promotion has major benefits including: Supporting authenticity Assisting reach + Frequency Provision of additional assets In today's video-first world, cross promotion ...

Bill Hildebolt