gen.video Blog

Stay connected with industry & influencer trends with gen.video's blog

Deconstructing Your Influencer Video Programs

Cha-ching! A recent survey revealed that 56% of brands are increasing their marketing budgets this year, and while the top initiatives for these brands will continue to focus on programs across ...

Jessica Thorpe

YouTube Influencer Of The Month: Tomas Villegas

Meet Tomas – our November Influencer of the Month! He has been a member of our community for over a year and has worked with us on a variety of campaigns. His passion for providing service to his ...

Jessica Thorpe

The Influence of Influencers: New Research Unveiled

We are proud to announce the unveiling of our new research study, “The Influence of Influencers,” at Vidcon today. gen.video and and Geometry Global, an award-winning shopper marketing and brand ...

Jessica Thorpe

Introducing On Demand | Announced Today At ShopTalk

In the spirit of making influencer content accessible to all brands, retailers, we are proud to announce today at Shoptalk gen.video’s latest innovation, gen.video “On Demand” Brands/Retailers have a ...

Jessica Thorpe

Amazon PC Program

We love to share one-of-a-kind campaigns and today we’ll put a spotlight on the Amazon PC Event where we teamed up with some of the best creators in the consumer electronics space and top brands. ...

Jessica Thorpe

Forbes Featured gen.video as a Game-Changer for Online Video Industry

As one of many influencer marketing platforms, it is important to differentiate yourself and to provide real value to content creators. This is something we spend a lot of time thinking about at ...

Jessica Thorpe

The Coolest Tech We Saw at CES 2019

We’re back from Las Vegas and here to dish on all of the buzzy new tech that caught our eye at CES this year and share some of the exciting influencer work we did at the convention. The annual ...

Kaila Stein

Influencers That Have Used Brand Storytelling Across Social

It’s no secret that influencers are changing the way we research new brands, shop products and engage with social content. The question now becomes how marketers can utilize the power of these social ...

Blake Vita

How Marketers Can Learn From Sports Trends

As the dust settles on the Super Bowl and we look ahead to March Madness and the NBA playoffs, let’s examine how marketers can learn a thing or two from sports on how to better engage fans and reach ...

Kaila Stein

Is The Cloud Moving From A Digital Locker To A Digital Workspace?

At gen.video, we’re in the business of bringing brands and video influencers together to tell product stories in unique and compelling ways. Moving around massive videos files, editing the videos, ...

Carl Subick

YouTube Influencer Of The Month: Roxy Limon

Meet Roxy – our October Influencer of the Month! She has been a member of our community for about a year now and believe us when we say she’s an extraordinary influencer. Roxy’s channel is very well ...

Jessica Thorpe

VidCon: Celebrating the Video Generation

We are so excited to not only be at but also playing such an active role at VidCon 2017. The growth in influencer marketing and video content is truly amazing and has been a true step change in how ...

Jessica Thorpe