When nearly two thirds of the top 100 CPG brands are seeing sales declines in 2015, the need to invest in media tactics to support ecommerce is becoming increasingly important. And Amazon is leveling ...
Holiday eccommerce retail sales are expected to increase by 17% this year. What role will video play and influencer play? Walmart continues to enhance the shopping experience on their product pages ...
There are few industry events that drum up as much excitement and buzz as SXSW. It is the meeting ground for entertainment, tech and culture junkies to share and explore. The interactive programming ...
As millennials approach and participate in their peak spending years, brands have needed to rethink their marketing strategy to fit the consumer behaviors of this digitally driven generation. The ...
We launched YouTube Sync last month and since then our awesome creator community has synced over 1,000 videos! To a Product Manager, like myself, that’s awesome. Awesome because it means people are ...
A historically brick-and-mortar, in-store shopping category, grocery is quickly pulling ahead as one of the fastest growing ecommerce categories in 2018. With millennials entering their peak shopping ...
Busy week at Shoptalk. We’re meeting a bunch of amazing brands and retailers looking to add authentic influencer content to their commerce initiatives. We are also very psyched to see the focus of ...
Meet Ally – our gen.video influencer of the month! She’s a born and raised California girl who strives to inspire her followers through her DIY and lifestyle videos. She’s deeply in tune with her ...
Since its inception, Amazon Prime Day has rivaled the sales successes of Black Friday and Cyber Monday, but this year Prime Day success soared. As we take a look back at what happened during the ...
Amazon Prime Day is here! A day where Prime members across the country get exclusive deals from top brands, even Amazon themselves offering some crazy discounts (psst – the Echo Show is only ...
We are increasing our focus on partnering with our Clients to develop influencer video best practices. To date there has been little data published on industry benchmarks for KPIs like Viewership, ...
As we inch closer to warmer weather and further away from sweaters and snow, we’ve got summer travel on the brain. Can you blame us? We’re wintered out and ready for sandy beaches and rosé season! ...