Video. It's a Mindset.
For years, YouTube has been the place for entertainment and mindless video consumption. For many, it is also a place for product research, education and finding inspirational information. Recently, a ...
gen.video Blog
Stay connected with industry & influencer trends with gen.video's blog
How Will Instagram Reels Impact Influencer Marketing?
As the Chinese-owned app TikTok tries to ward off the threat of a ban in the United States, Facebook entered the scene last week with its launch of Reels. Just like TikTok, Reels allows users to ...
Kaila Stein
How YouTube Inspires Shopping During COVID-19 Pandemic
Illuminating consumer experiences has been the company’s mission from the beginning. Today, the experience of many consumers is changing. The way we work. The way we learn/teach our children. And the ...
Jessica Thorpe
2020 Predictions: Shoppable Content Will Evolve To Video
With Instagram’s roll out of shoppable posts late last year, brands and influencers gained the ability to better spotlight products and create a clearer path to purchase for their audience. Other ...
Kaila Stein
5 Steps to Influencer Success in 2020
As influencer campaigns wind down for the year, marketers will need to understand the value and impact of their influencer activations in order to prove its value and determine whether to continue ...
Kaila Stein
5 Tips for Influencer Success in 2019
Navigating the influencer marketing landscape can feel like an intimidating venture for brands new to the space – especially with the increased focus on tracking measurable success in every marketing ...
Kaila Stein
Prime Day 2019: Who Came Out On Top?
Another year, another record breaking Prime Day in the books. To no one’s surprise, this year’s retail event was as big as ever surpassing Amazon’s Black Friday and Cyber Monday sales from 2018. ...
Kaila Stein
How Beauty Brands Can Learn From Creators
Trends in the beauty industry move at lightning speed. A new lipstick color or anti-aging serum can be in one minute, out the next. With new products cropping up in the marketplace constantly, it can ...
Kaila Stein
YouTube's New Fashion Hub Shows Brands How Valuable Influencers
Just ahead of New York Fashion Week this fall, YouTube launched a new centralized hub for fashion and beauty content on the platform. /Fashion allows users to find videos from fashion and beauty ...
Kaila Stein
Everything You Need To Know About Instagram's Like Ban
Brands and influencers are trying to answer the ‘what now?’ question plaguing everyone since Instagram announced the platform would test removing the public display of likes in the U.S. For brands ...