gen.video Blog

Stay connected with industry & influencer trends with gen.video's blog

Why Are People Seeing Red With YouTube's Recent Subscription Announcement?

Opinions are flying over YouTube’s recent announcement to hide videos of creators who don’t sign its Red Subscription Deal. There are many different types of creators leveraging YouTube as a platform ...

Abigail Ray

YouTube Influencer of the Month: Courtney Hale

Meet Courtney – our September Influencer of the Month! She has been a member of our community for about a year now and has quickly become our go-to influencer for everything from parenting advice to ...

Jessica Thorpe

Trend Tracker: What's Trending in Influencer Marketing

When it comes to influencer content, sometimes it feels impossible to keep a finger on the pulse of what’s trending and garnering the most clicks and views. What’s in today could be out tomorrow. ...

Kaila Stein

Influencers: The New Seal of Approval for Shoppers?

We continue to see an uptick in influencer video during key retail merchandising periods as a way for marketers to break through the clutter with safe, trusted peer-to-peer content recommendations ...

Jessica Thorpe

Google Links Brands with YouTube Creators | Ad Age Article

Jack Neff covers household and personal-care marketers, Walmart and market research for Ad Age and recently wrote an article:  Google Links Brands With YouTube Creators: Are Agencies and Influencer ...

Jessica Thorpe

Retail Video Viewership Soars | Product Reviews, How-Tos Lead the Way

So you’ve been doing a little holiday shopping at work. Don’t lie, we’ve all done it – and what better day than today – it’s Cyber Monday! And this year we’ve got the viewership data to prove it! ...

Abigail Ray

Could Amazon's Influencer & Video Efforts Be A Big Win For Marketers?

Amazon has quietly been making a lot of noise in the advertising/marketing space… actually, scratch that, they’ve been making a lot of noise lately across many sectors. Last week, Bloomberg covered ...

Jessica Thorpe

YouTube Influencer of the Month: April & Davey

Meet April and Davey – our February Influencers of the Month! They have been working with gen.video since the beginning and have multiple family friendly channels including SuperHero Reality ...

Jessica Thorpe

A Cyber Monday for the Record Books

Cyber Monday sales this year soared to new heights topping last year’s record and making it the new day to beat in e-commerce with consumers spending a whopping $7.9 billion online. Americans spent ...

Kaila Stein

YouTube Influencer of the Month: Amanda Woolsey

Meet Amanda – our August Influencer of the Month! She has been a member of our community for about a year now and has quickly become our go-to tech girl, trying everything from HP’s latest printer to ...

Kaila Stein