gen.video Blog

Stay connected with industry & influencer trends with gen.video's blog

Marketing Match Making

The digital space is now saturated with dating services. Services that are matching people based on interests, sex, location, religion…the list goes on and on. The need to find the perfect match ...

Blake Vita

Seeing Red With YouTube's Recent Subscription Announcement?

Opinions are flying over YouTube’s recent announcement to hide videos of creators who don’t sign its Red Subscription Deal. There are many different types of creators leveraging YouTube as a platform ...

Blake Vita

Trend Tracker: What's Trending in Influencer Marketing

When it comes to influencer content, sometimes it feels impossible to keep a finger on the pulse of what’s trending and garnering the most clicks and views. What’s in today could be out tomorrow. ...

Kaila Stein

Influencers: The New Seal of Approval for Shoppers?

We continue to see an uptick in influencer video during key retail merchandising periods as a way for marketers to break through the clutter with safe, trusted peer-to-peer content recommendations ...

Jessica Thorpe

Google Links Brands with YouTube Creators | Ad Age Article

Jack Neff covers household and personal-care marketers, Walmart and market research for Ad Age and recently wrote an article:  Google Links Brands With YouTube Creators: Are Agencies and Influencer ...

Jessica Thorpe

Retail Video Viewership Soars | Product Reviews, How-Tos Lead the Way

So you’ve been doing a little holiday shopping at work. Don’t lie, we’ve all done it – and what better day than today – it’s Cyber Monday! And this year we’ve got the viewership data to prove it! ...

Kaila Stein

Could Amazon's Influencer & Video Efforts Be A Big Win For Marketers?

Amazon has quietly been making a lot of noise in the advertising/marketing space… actually, scratch that, they’ve been making a lot of noise lately across many sectors. Last week, Bloomberg covered ...

Jessica Thorpe

A Cyber Monday for the Record Books

Cyber Monday sales this year soared to new heights topping last year’s record and making it the new day to beat in e-commerce with consumers spending a whopping $7.9 billion online. Americans spent ...

Kaila Stein

How Influencers Can Be Your Marketing Secret Weapon for The Holidays

Making sure you win on ecommerce during key merchandising periods is critical. Summer is right around the corner and our new guide has all you need to maximize your influencer efforts and see ...

Blake Vita

YouTube Launches Paid Product Placement

You better believe that the FTC has a strong opinion when it comes to Influencer Marketing. According to Bloomberg, they have a right with over $255 million spent on influencer marketing each month!  ...

Blake Vita

The Power of Influencer Videos: New Research Unveiled

Influencer video is one of today’s hottest marketing trends and a key force behind how brands and retailers are selling their products and gaining traction and trust with consumers. Gladson, recently ...

Kaila Stein

Nintendo Switch: Game Changer?

Why is the new Nintendo Switch so game-changing? We asked a few of our most beloved tech influencers who reviewed it and here’s what they had to say! Andru Edwards I think the Nintendo Switch is a ...

Jessica Thorpe