How TikTok is Being Utilized to Drive Sales
In an era when new social networking sites seem to be popping up all the time, few have had a rise in popularity that is quite as impressive as TikTok.
gen.video Blog
Stay connected with industry & influencer trends with gen.video's blog
gen.video Appoints Influencer Industry Veteran Larry Beaman as Chief Growth Officer
gen.video, the premier platform for content creation and influencer social commerce, announces today the appointment of Larry Beaman to serve as Chief Growth Officer.
Abigail Ray
How TikTok Is Changing Ecommerce and Influencer Marketing
To say that social networking site TikTok is increasing in popularity is, at this point, a bit of an understatement. It is the most popular app today and used by people of all ages.
Abigail Ray
It's Time to Embrace Consumer Education & Influencer Marketing Content
One of the most important things to understand about today's modern eCommerce buyers is that they are, by and large, more educated than they've ever been up to this point. According to one recent ...
Abigail Ray
2021 Influencer Marketing and Social Commerce Report
gen.video just released our 2021 Influencer Marketing and Social Commerce Report. In it, you will find data, insights, and trends on how influencer marketing campaigns are driving engagement and ...
Blake Vita
New Content Approval Console from gen.video
Best-in-class content collaboration tools. There's lots of great new things happening at gen.video (hint: check out our new brand look). We are also really excited to announce a brand new Content ...
Blake Vita
Video. It's a Mindset.
For years, YouTube has been the place for entertainment and mindless video consumption. For many, it is also a place for product research, education and finding inspirational information. Recently, a ...
Jessica Thorpe
How Will Instagram Reels Impact Influencer Marketing?
As the Chinese-owned app TikTok tries to ward off the threat of a ban in the United States, Facebook entered the scene last week with its launch of Reels. Just like TikTok, Reels allows users to ...
Kaila Stein
How YouTube Inspires Shopping During COVID-19 Pandemic
Illuminating consumer experiences has been the company’s mission from the beginning. Today, the experience of many consumers is changing. The way we work. The way we learn/teach our children. And the ...
Jessica Thorpe
2020 Predictions: Shoppable Content Will Evolve To Video
With Instagram’s roll out of shoppable posts late last year, brands and influencers gained the ability to better spotlight products and create a clearer path to purchase for their audience. Other ...
Kaila Stein
How Beauty Brands Can Learn From Creators
Trends in the beauty industry move at lightning speed. A new lipstick color or anti-aging serum can be in one minute, out the next. With new products cropping up in the marketplace constantly, it can ...
Kaila Stein
YouTube's New Fashion Hub Shows Brands How Valuable Influencers
Just ahead of New York Fashion Week this fall, YouTube launched a new centralized hub for fashion and beauty content on the platform. /Fashion allows users to find videos from fashion and beauty ...