gen.video Blog

Stay connected with industry & influencer trends with gen.video's blog

The Influence of Influencers: New Research Unveiled

We are proud to announce the unveiling of our new research study, “The Influence of Influencers,” at Vidcon today. gen.video and and Geometry Global, an award-winning shopper marketing and brand ...

Jessica Thorpe

Introducing On Demand | Announced Today At ShopTalk

In the spirit of making influencer content accessible to all brands, retailers, we are proud to announce today at Shoptalk gen.video’s latest innovation, gen.video “On Demand” Brands/Retailers have a ...

Jessica Thorpe

Forbes Featured gen.video as a Game-Changer for Online Video Industry

As one of many influencer marketing platforms, it is important to differentiate yourself and to provide real value to content creators. This is something we spend a lot of time thinking about at ...

Jessica Thorpe

The Coolest Tech We Saw at CES 2019

We’re back from Las Vegas and here to dish on all of the buzzy new tech that caught our eye at CES this year and share some of the exciting influencer work we did at the convention. The annual ...

Kaila Stein

How Marketers Can Learn From Sports Trends

As the dust settles on the Super Bowl and we look ahead to March Madness and the NBA playoffs, let’s examine how marketers can learn a thing or two from sports on how to better engage fans and reach ...

Kaila Stein

Is The Cloud Moving From A Digital Locker To A Digital Workspace?

At gen.video, we’re in the business of bringing brands and video influencers together to tell product stories in unique and compelling ways. Moving around massive videos files, editing the videos, ...

Carl Subick

VidCon: Celebrating the Video Generation

We are so excited to not only be at but also playing such an active role at VidCon 2017. The growth in influencer marketing and video content is truly amazing and has been a true step change in how ...

Jessica Thorpe

7 Ways to Leverage Influencer Videos & Drive Commerce on Amazon

When nearly two thirds of the top 100 CPG brands are seeing sales declines in 2015, the need to invest in media tactics to support ecommerce is becoming increasingly important. And Amazon is leveling ...

Jessica Thorpe

E-Commerce Video Enhancements On Walmart

Holiday eccommerce retail sales are expected to increase by 17% this year. What role will video play and influencer play? Walmart continues to enhance the shopping experience on their product pages ...

Jessica Thorpe

Millennial's Consumer Behavior Changing the Retail Environment

As millennials approach and participate in their peak spending years, brands have needed to rethink their marketing strategy to fit the consumer behaviors of this digitally driven generation. The ...

Kaila Stein

gen.video at Shoptalk

Busy week at Shoptalk. We’re meeting a bunch of amazing brands and retailers looking to add authentic influencer content to their commerce initiatives. We are also very psyched to see the focus of ...

Jessica Thorpe

YouTube Influencer of the Month: FashionByAlly

Meet Ally – our gen.video influencer of the month! She’s a born and raised California girl who strives to inspire her followers through her DIY and lifestyle videos. She’s deeply in tune with her ...

Kaila Stein