gen.video Blog

Stay connected with industry & influencer trends with gen.video's blog

Instagram Gives & Takes

We’ve all seen third party apps that let us check out our Instagram feeds. Some are pretty slick, like Flow, but they all have one piece of missing functionality. Where’s the ability to post a new ...

Jessica Thorpe

Podcast: How To Grow Your Brand with Influencer Marketing

We’re super proud to share that our President and Cofounder, Jessica Thorpe was featured in an awesome podcast that went live yesterday. How to Grow Your Brand With Influencer Marketing covers must ...

Jessica Thorpe

New Social Media Platforms Added

We know many of our creators have strong followings on other channels and we are excited to work together now on larger campaigns that are across platform. What it means for creators All you need to ...

Jessica Thorpe

Influencer Video: Amazon Video Shorts Distribution

If you’re reading this blog, chances are you’ve watched a video or two of someone sharing their experience with a product. And for many, YouTube is the go-to destination to find information about a ...

Jessica Thorpe

Deconstructing Your Influencer Video Programs

Cha-ching! A recent survey revealed that 56% of brands are increasing their marketing budgets this year, and while the top initiatives for these brands will continue to focus on programs across ...

Jessica Thorpe

YouTube Influencer Of The Month: Tomas Villegas

Meet Tomas – our November Influencer of the Month! He has been a member of our community for over a year and has worked with us on a variety of campaigns. His passion for providing service to his ...

Jessica Thorpe

The Influence of Influencers: New Research Unveiled

We are proud to announce the unveiling of our new research study, “The Influence of Influencers,” at Vidcon today.  gen.video and and Geometry Global, an award-winning shopper marketing and brand ...

Jessica Thorpe

Introducing On Demand | Announced Today At ShopTalk

In the spirit of making influencer content accessible to all brands, retailers, we are proud to announce today at Shoptalk gen.video’s latest innovation, gen.video “On Demand” Brands/Retailers have a ...

Jessica Thorpe

Amazon PC Program

We love to share one-of-a-kind campaigns and today we’ll put a spotlight on the Amazon PC Event where we teamed up with some of the best creators in the consumer electronics space and top brands.   ...

Jessica Thorpe

Forbes Featured gen.video as a Game-Changer for Online Video Industry

As one of many influencer marketing platforms, it is important to differentiate yourself and to provide real value to content creators.  This is something we spend a lot of time thinking about at ...

Jessica Thorpe

The Coolest Tech We Saw at CES 2019

We’re back from Las Vegas and here to dish on all of the buzzy new tech that caught our eye at CES this year and share some of the exciting influencer work we did at the convention. The annual ...

Kaila Stein

Influencers That Have Used Brand Storytelling Across Social

It’s no secret that influencers are changing the way we research new brands, shop products and engage with social content. The question now becomes how marketers can utilize the power of these social ...

Blake Vita