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YouTube's New Fashion Hub Shows Brands How Valuable Influencers

Just ahead of New York Fashion Week this fall, YouTube launched a new centralized hub for fashion and beauty content on the platform. /Fashion allows users to find videos from fashion and beauty ...

Kaila Stein

Everything You Need To Know About Instagram's Like Ban

Brands and influencers are trying to answer the ‘what now?’ question plaguing everyone since Instagram announced the platform would test removing the public display of likes in the U.S. For brands ...

Kaila Stein

Why the James Charles Tati Drama Matters for Influencer Marketing

<img src="https://f.hubspotusercontent10.net/hubfs/8989616/Imported_Blog_Media/tati_james_w720.jpg" alt="WHY THE JAMES CHARLES TATI DRAMA MATTERS FOR INFLUENCER MARKETING"> The beauty ...

Kaila Stein

How Shoppable Influencer Posts Could Change The Retail Game

Instagram is going all in this year on bolstering its ecommerce capabilities with the goal of transforming the social platform into a digital shopping hub. In March, the platform unveiled their new ...

Kaila Stein

3 Ways Marketers Can Optimize Their Holiday Campaigns

The holidays are upon us and this year we’re facing a shorter shopping window between Thanksgiving and Christmas making the competition to reach shoppers tougher than ever. For marketers, it’s worth ...

Kaila Stein

YouTubers Driving Holiday Purchase Intent

Even without trying, content creators on YouTube are having a bigger impact than they think as we approach the holidays. It’s a week into December and so far I’ve looked on YouTube to figure out if ...

Kaila Stein

Amazon Gift Guide: A Little Something For Everyone This Holiday Season

Now that Black Friday and Cyber Monday have officially kicked off the holiday shopping season, the gen.video team is tinkering away in our workshop to make sure brands and creators are getting all ...

Kaila Stein

Marketing Match Making

The digital space is now saturated with dating services. Services that are matching people based on interests, sex, location, religion…the list goes on and on. The need to find the perfect match ...

Blake Vita

Seeing Red With YouTube's Recent Subscription Announcement?

Opinions are flying over YouTube’s recent announcement to hide videos of creators who don’t sign its Red Subscription Deal. There are many different types of creators leveraging YouTube as a platform ...

Blake Vita

Trend Tracker: What's Trending in Influencer Marketing

*Image Credit: CSG Kayak Ltd When it comes to influencer content, sometimes it feels impossible to keep a finger on the pulse of what’s trending and garnering the most clicks and views. What’s in ...

Kaila Stein

Influencers: The New Seal of Approval for Shoppers?

We continue to see an uptick in influencer video during key retail merchandising periods as a way for marketers to break through the clutter with safe, trusted peer-to-peer content recommendations ...

Jessica Thorpe

Google Links Brands with YouTube Creators | Ad Age Article

Jack Neff covers household and personal-care marketers, Walmart and market research for Ad Age and recently wrote an article: Google Links Brands With YouTube Creators: Are Agencies and Influencer ...

Jessica Thorpe