gen.video Blog

Stay connected with industry & influencer trends with gen.video's blog

SXSW Panel Picker | Behind the Scenes of an Influencer Marketing Program

There are few industry events that drum up as much excitement and buzz as SXSW. It is the meeting ground for entertainment, tech and culture junkies to share and explore. The interactive programming ...

Jessica Thorpe

Millennial's Consumer Behavior Changing the Retail Environment

As millennials approach and participate in their peak spending years, brands have needed to rethink their marketing strategy to fit the consumer behaviors of this digitally driven generation. The ...

Kaila Stein

Think Sync!

We launched YouTube Sync last month and since then our awesome creator community has synced over 1,000 videos! To a Product Manager, like myself, that’s awesome. Awesome because it means people are ...

Abigail Ray

YouTube Influencer of the Month: DOM

Meet Dom – our January Influencer of the Month! He creates epic tech reviews and unboxings on everything from the latest smartphone to autonomous tech. He started his channel 6 years ago to share ...

Jessica Thorpe

Snackable Content Take on a Whole New Meaning: Grocery E-Commerce & Influencer Marketing

A historically brick-and-mortar, in-store shopping category, grocery is quickly pulling ahead as one of the fastest growing ecommerce categories in 2018. With millennials entering their peak shopping ...

Blake Vita

gen.video at Shoptalk

Busy week at Shoptalk.  We’re meeting a bunch of amazing brands and retailers looking to add authentic influencer content to their commerce initiatives.  We are also very psyched to see the focus of ...

Jessica Thorpe

YouTube Influencer of the Month: FashionByAlly

Meet Ally – our gen.video influencer of the month! She’s a born and raised California girl who strives to inspire her followers through her DIY and lifestyle videos. She’s deeply in tune with her ...

Kaila Stein

Prime Takeaways for your Holiday Marketing Efforts

Since its inception, Amazon Prime Day has rivaled the sales successes of Black Friday and Cyber Monday, but this year Prime Day success soared. As we take a look back at what happened during the ...

Blake Vita

Amazon Prime Day. A Deal for Influencers.

Amazon Prime Day is here! A day where Prime members across the country get exclusive deals from top brands, even Amazon themselves offering some crazy discounts (psst – the Echo Show is only ...

Blake Vita

Influencer Marketing Benchmarks

We are increasing our focus on partnering with our Clients to develop influencer video best practices. To date there has been little data published on industry benchmarks for KPIs like Viewership, ...

Jessica Thorpe