Featured gen.video Influencer: Arianna Jonae
This week, we chose Arianna Jonae because of her ability to create videos about a wide variety of topics, including beauty tips, fashion ideas, and...
gen.video Blog
Influencer Video: Subscribers vs. Views
There are two main data points that most brand managers will look at when researching the right influence: Subscribers and Views.
How HP Leveraged Influencer Video to Target Different Buyer Segments | Shopper Marketing Expo
As the only influencer video platform delivering original content, audience reach on YouTube and ecommerce impact, it was no surprise that the Path...
Moms are Using YouTube More Than Ever & Brands are Starting to Take Notice
In a recent study released by Google, How Moms Use YouTube Videos: New Trends & Insights, Kate Stanford details how moms are using YouTube to provide...
What Is Influencer Video Engagement and Why Is It Important?
Views and subscribers generally are the two most looked at metrics when researching influencers, but engagement should also be given equal, if not...
When It Comes to Influencer Videos - Distribution is King
Influencer marketing, video in particular, is the type of content that can significantly increase online sales if placed on the right channels.
Reflection on VidCon: Creators are the Heartbeat of Your Brand
Over 30 thousand creators, fans and industry folks headed to Anaheim this week for a 4-day event that captured the essence of digital video.
Influencer Video by the Numbers: Stats You Need To Know
We wanted to put together a few stats that helps outline the significance influencer video has today, how powerful it can be for brands, and what...
What PewDiePie's $7 Million Means for Influencer Video
PewDiePie (otherwise known as Felix Kjellberg), a YouTube star known for his reviews of video games, grossed over $7 million in 2014.
Back to the Future of Advertising
At 4:28 PST Marty McFly, The Doc and Jennifer will arrive in some made up city in California to do something about their kids!