gen.video Blog

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Retail Video Viewership Soars | Product Reviews, How-Tos Lead the Way

So you’ve been doing a little holiday shopping at work. Don’t lie, we’ve all done it – and what better day than today – it’s Cyber Monday! And this year we’ve got the viewership data to prove it! ...

Kaila Stein

Could Amazon's Influencer & Video Efforts Be A Big Win For Marketers?

Amazon has quietly been making a lot of noise in the advertising/marketing space… actually, scratch that, they’ve been making a lot of noise lately across many sectors. Last week, Bloomberg covered ...

Jessica Thorpe

A Cyber Monday for the Record Books

Cyber Monday sales this year soared to new heights topping last year’s record and making it the new day to beat in e-commerce with consumers spending a whopping $7.9 billion online. Americans spent ...

Kaila Stein

How Influencers Can Be Your Marketing Secret Weapon for The Holidays

Making sure you win on ecommerce during key merchandising periods is critical. Summer is right around the corner and our new guide has all you need to maximize your influencer efforts and see ...

Blake Vita

YouTube Launches Paid Product Placement

You better believe that the FTC has a strong opinion when it comes to Influencer Marketing. According to Bloomberg, they have a right with over $255 million spent on influencer marketing each month! ...

Blake Vita

The Power of Influencer Videos: New Research Unveiled

Influencer video is one of today’s hottest marketing trends and a key force behind how brands and retailers are selling their products and gaining traction and trust with consumers. Gladson, recently ...

Kaila Stein

Nintendo Switch: Game Changer?

Why is the new Nintendo Switch so game-changing? We asked a few of our most beloved tech influencers who reviewed it and here’s what they had to say! Andru Edwards I think the Nintendo Switch is a ...

Jessica Thorpe

Instagram Gives & Takes

We’ve all seen third party apps that let us check out our Instagram feeds. Some are pretty slick, like Flow, but they all have one piece of missing functionality. Where’s the ability to post a new ...

Jessica Thorpe

Podcast: How To Grow Your Brand with Influencer Marketing

We’re super proud to share that our President and Cofounder, Jessica Thorpe was featured in an awesome podcast that went live yesterday. How to Grow Your Brand With Influencer Marketing covers must ...

Jessica Thorpe

New Social Media Platforms Added

We know many of our creators have strong followings on other channels and we are excited to work together now on larger campaigns that are across platform. What it means for creators All you need to ...

Jessica Thorpe

Influencer Video: Amazon Video Shorts Distribution

If you’re reading this blog, chances are you’ve watched a video or two of someone sharing their experience with a product. And for many, YouTube is the go-to destination to find information about a ...

Jessica Thorpe

Deconstructing Your Influencer Video Programs

Cha-ching! A recent survey revealed that 56% of brands are increasing their marketing budgets this year, and while the top initiatives for these brands will continue to focus on programs across ...

Jessica Thorpe