We're extremely excited to announce a brand new industry whitepaper around top influencers the tech vertical. In this whitepaper, we take a deep dive into the tech vertical in social media to analyze ...
Within the landscape of influencer marketing, businesses are constantly searching for the right balance between innovation and stability. The strategies that startups employ often differ ...
In the ever-evolving landscape of e-commerce, the fusion of marketing and sales strategies has become paramount for brands aiming to succeed. In this week's episode of the Generation Influence ...
In the ever-expanding world of e-commerce, Amazon has emerged as a dominant force, revolutionizing the way products are bought and sold. As traditional brand models face challenges, a new breed of ...
INSTAGRAM USERS REJOICE!!! Developments around how links are handled on the platform are finally getting launched. This first breakthrough is huge for brands and Creators alike.
gen.video is extremely excited to announce our newest content series: Generation Influence!
Developments in the world of social media have led to countless revolutions in the way that content is generated, shared, and ultimately monetized. With that, marketers are testing what works best ...
Immersing your target consumers in the most effective journey through the purchase funnel is a vital piece of the ever-evolving puzzle of marketing success. Since there’s no sure-fire way of ...
We are excited to announce our new partnership with Shopify. Together, gen.video and Shopify will provide a more comprehensive measurement framework across the full sales funnel for influencer ...
According to the official definition of ‘recession’,the U.S. has been in a recession since Summer 2022 with two consecutive quarters of a fall in GDP. Even the social giants like Meta arereporting ...
It’s no secret that online shopping holidays present an unmatched opportunity to the eCommerce world. Amazon Prime Day alone reached a new record high in 2022 with $12B in sales attributed to the ...
Key Article Takeaways: Cross-promotion has major benefits including: Supporting authenticity Assisting reach + Frequency Provision of additional assets In today's video-first world, cross promotion ...