Posts about Ecommerce

When Should Brands Start Advertising for Shopping Holidays?

It’s no secret that online shopping holidays present an unmatched opportunity to the eCommerce world. Amazon Prime Day alone reached a new record high in 2022 with $12B in sales attributed to the ...

Blake Vita

MS of IM Post 19: The Value of Cross-Posting on Multiple Platforms

Key Article Takeaways: Cross-promotion has major benefits including: Supporting authenticity Assisting reach + Frequency Provision of additional assets In today's video-first world, cross promotion ...

Bill Hildebolt

MS of IM Post 18: Ruminations on Partnership Marketing and Influencer Marketing

Key Article Takeaways: Affiliate marketing has grown in the digital world The performance marketing space has rebranded to “partnership marketing” Partnership marketing claims influencer marketing as ...

Bill Hildebolt

MS of IM Post 17: Maximizing Clicks from Social to eCommerce

Key Article Takeaways:  There are a few simple rules for maximize clicks on social: Let them go where they want to go Utilize coupons Stack your links Influencers are taking advantage of sources like ...

Bill Hildebolt

MS of IM Post 16: How are Retailer Preferences Shifting for Social Media Users?

Key Article Takeaways:  In eCommerce, it's important to give consumers the choice of where they can buy a product based on availability. Factors such as browsers enabling auto-fill payment ...

Bill Hildebolt

MS of IM Post 11: The Long Term SEO Value of Influencer Marketing

Key Article Takeaways: SEO benefits are generally underappreciated in the influencer industry By the time SEO benefits are recognized, a brand manager can be in an entirely different role in a ...

Bill Hildebolt

New gen.video Release! Amazon Viewership Data & Add to Cart Totals

We continue to drive forward developing the gen.video platform for our users and we’re excited to share what our team has been up to.  We have two exciting releases from gen.video’s product ...

Blake Vita

Choosing Between Instagram Placements - What Works Best?

Which Instagram feature is most successful for a brand campaign? 

Corey O'Neill

gen.video & Group RFZ Announce Partnership Solidifying Advanced Influencer Marketing Reporting

We are excited to announce our new partnership with Group RFZ. Together gen.video and Group RFZ will provide a more comprehensive measurement framework across the full sales funnel for influencer ...

Blake Vita

New gen.video Release: Add to Cart & Embed Code

We continue to drive forward developing the gen.video platform for our users and we’re excited to share what our team has been up to.  We have two exciting releases from gen.video’s product ...

Blake Vita