It’s no secret that online shopping holidays present an unmatched opportunity to the eCommerce world. Amazon Prime Day alone reached a new record high in 2022 with $12B in sales attributed to the ...
Key Article Takeaways: Cross-promotion has major benefits including: Supporting authenticity Assisting reach + Frequency Provision of additional assets In today's video-first world, cross promotion ...
Key Article Takeaways: Affiliate marketing has grown in the digital world The performance marketing space has rebranded to “partnership marketing” Partnership marketing claims influencer marketing as ...
Key Article Takeaways: There are a few simple rules for maximize clicks on social: Let them go where they want to go Utilize coupons Stack your links Influencers are taking advantage of sources like ...
Key Article Takeaways: In eCommerce, it's important to give consumers the choice of where they can buy a product based on availability. Factors such as browsers enabling auto-fill payment ...
Key Article Takeaways: SEO benefits are generally underappreciated in the influencer industry By the time SEO benefits are recognized, a brand manager can be in an entirely different role in a ...
We continue to drive forward developing the gen.video platform for our users and we’re excited to share what our team has been up to. We have two exciting releases from gen.video’s product ...
Which Instagram feature is most successful for a brand campaign?
We are excited to announce our new partnership with Group RFZ. Together gen.video and Group RFZ will provide a more comprehensive measurement framework across the full sales funnel for influencer ...
We continue to drive forward developing the gen.video platform for our users and we’re excited to share what our team has been up to. We have two exciting releases from gen.video’s product ...