Key Article Takeaways: Affiliate marketing has grown in the digital world The performance marketing space has rebranded to “partnership marketing” Partnership marketing claims influencer marketing as ...
Key Article Takeaways: There are a few simple rules for maximize clicks on social: Let them go where they want to go Utilize coupons Stack your links Influencers are taking advantage of sources like ...
Key Article Takeaways: In eCommerce, it's important to give consumers the choice of where they can buy a product based on availability. Factors such as browsers enabling auto-fill payment information ...
Key Article Takeaways: SEO benefits are generally underappreciated in the influencer industry By the time SEO benefits are recognized, a brand manager can be in an entirely different role in a ...
We continue to drive forward developing the gen.video platform for our users and we’re excited to share what our team has been up to. We have two exciting releases from gen.video’s product ...
Which Instagram feature is most successful for a brand campaign?
We are excited to announce our new partnership with Group RFZ. Together gen.video and Group RFZ will provide a more comprehensive measurement framework across the full sales funnel for influencer ...
We continue to drive forward developing the gen.video platform for our users and we’re excited to share what our team has been up to. We have two exciting releases from gen.video’s product ...
Online shopping has dramatically changed in the past couple of years. Web-based e-tailers have taken center stage as traditional brick-and-mortar retailers have faded into the background. The online ...
To say that social networking site TikTok is increasing in popularity is, at this point, a bit of an understatement. It is the most popular app today and used by people of all ages.
One of the most important things to understand about today's modern eCommerce buyers is that they are, by and large, more educated than they've ever been up to this point. According to one recent ...
The holidays are upon us and this year we’re facing a shorter shopping window between Thanksgiving and Christmas making the competition to reach shoppers tougher than ever. For marketers, it’s worth ...