We are super excited to announce that Awin has named gen.video part of their Power 100 for our role in Redefining Affiliate for the industry. We take a lot of pride in this effective endorsement of ...
G2 recently released their Spring 2023 reports highlighting and ranking the various competitors in the popular industries around the world. G2's advanced scoring methodology uses a combination of ...
We are excited to announce some updated to gen.video's performance analytics area. The development team is calling it a "Patch" but apparently the marketing team doesn't know what that term means ...
When you think of influencers as marketers, what benefits come to mind? Awareness is the easy answer, as is brand lift, brand loyalty, and cost effectiveness. But what most marketers overlook is that ...
Social Media and Influencer Marketing are ever-evolving industries that are difficult to stay in front of. Marketers can easily fall behind on what’s working in their strategies as platform ...
Developments in the world of social media have led to countless revolutions in the way that content is generated, shared, and ultimately monetized. With that, marketers are testing what works best ...
TikTok's platform has over 750 million users worldwide according to Insider and is now the third largest of the Big Five worldwide social networks. With the hundreds of thousands of creators on ...
Immersing your target consumers in the most effective journey through the purchase funnel is a vital piece of the ever-evolving puzzle of marketing success. Since there’s no sure-fire way of ...
Often when thinking about differentiating a product in a highly saturated market, brands think about what information would make a consumer realize the benefits of their specific product over the ...
We are excited to announce our new partnership with Shopify. Together, gen.video and Shopify will provide a more comprehensive measurement framework across the full sales funnel for influencer ...
According to the official definition of ‘recession’,the U.S. has been in a recession since Summer 2022 with two consecutive quarters of a fall in GDP. Even the social giants like Meta arereporting ...
New Product Releases: The gen.video Groundwork™, Discovery, and Influencer Profiles Tools