Posts about Influencer Marketing

When Should Brands Start Advertising for Shopping Holidays?

It’s no secret that online shopping holidays present an unmatched opportunity to the eCommerce world. Amazon Prime Day alone reached a new record high in 2022 with $12B in sales attributed to the ...

Blake Vita

MS of IM Post 19: The Value of Cross-Posting on Multiple Platforms

Key Article Takeaways: Cross-promotion has major benefits including: Supporting authenticity Assisting reach + Frequency Provision of additional assets In today's video-first world, cross promotion ...

Bill Hildebolt

MS of IM Post 18: Ruminations on Partnership Marketing and Influencer Marketing

Key Article Takeaways: Affiliate marketing has grown in the digital world The performance marketing space has rebranded to “partnership marketing” Partnership marketing claims influencer marketing as ...

Bill Hildebolt

MS of IM Post 17: Maximizing Clicks from Social to eCommerce

Key Article Takeaways:  There are a few simple rules for maximize clicks on social: Let them go where they want to go Utilize coupons Stack your links Influencers are taking advantage of sources like ...

Bill Hildebolt

MS of IM Post 16: How are Retailer Preferences Shifting for Social Media Users?

Key Article Takeaways:  In eCommerce, it's important to give consumers the choice of where they can buy a product based on availability. Factors such as browsers enabling auto-fill payment ...

Bill Hildebolt

MS of IM Post 15: Repurposing Influencer Content & Perpetual Rights

Key Article Takeaways:  Many influencers and their representatives are pushing for the “show business” model, noting that they are “talent” in every sense that an actor in a movie is. An influencer's ...

Bill Hildebolt

MS of IM Post 14: The Two Different Types of  Sales Conversions Stemming from Influencer & Content Marketing

Key Article Takeaways:  There are two different conversion rates to consider: Product Page Conversion Rate and Influencer Conversion Rate Revenue = traffic x conversion rate x price.  Everything you ...

Bill Hildebolt

MS of IM Post 13: Evaluating an Influencer’s Audience

Key Article Takeaways:  Audience measurement and avoiding unnecessary budget sinks are prevalent topics of discussion in brands/marketers running influencer  Wanting to hone in on specific audiences ...

Bill Hildebolt

MS of IM Post 12: Organic Posts vs Paid Media Value

Key Article Takeaways:  Main benefits from Paid Campaigns with Influencer Content:  Easier comparisons to other marketing activities  Cheaper on traditional metrics  Easier targeting of appropriate ...

Bill Hildebolt

MS of IM Post 11: The Long Term SEO Value of Influencer Marketing

Key Article Takeaways: SEO benefits are generally underappreciated in the influencer industry By the time SEO benefits are recognized, a brand manager can be in an entirely different role in a ...

Bill Hildebolt