Posts about Influencer Marketing (2)

How are Retailer Preferences Shifting for Social Media Users?

Key Article Takeaways:  In eCommerce, it's important to give consumers the choice of where they can buy a product based on availability. Factors such as browsers enabling auto-fill payment ...

Bill Hildebolt

Repurposing Influencer Content & Perpetual Rights

Key Article Takeaways:  Many influencers and their representatives are pushing for the “show business” model, noting that they are “talent” in every sense that an actor in a movie is. An influencer's ...

Bill Hildebolt

2 Types of Sales Conversions Stemming from Influencer Marketing

Key Article Takeaways:  There are two different conversion rates to consider: Product Page Conversion Rate and Influencer Conversion Rate Revenue = traffic x conversion rate x price.  Everything you ...

Bill Hildebolt

Evaluating an Influencer’s Audience

Key Article Takeaways:  Audience measurement and avoiding unnecessary budget sinks are prevalent topics of discussion in brands/marketers running influencer  Wanting to hone in on specific audiences ...

Bill Hildebolt

Organic Posts vs Paid Media Value

Key Article Takeaways:  Main benefits from Paid Campaigns with Influencer Content:  Easier comparisons to other marketing activities  Cheaper on traditional metrics  Easier targeting of appropriate ...

Bill Hildebolt
gen.video The Long Term SEO Value of Influencer Marketing

The Long Term SEO Value of Influencer Marketing

Key Article Takeaways: SEO benefits are generally underappreciated in the influencer industry By the time SEO benefits are recognized, a brand manager can be in an entirely different role in a ...

Bill Hildebolt

Performance Variation Based on Influencer Vertical

Key Article Takeaways:  While audiences typically have several interests, influencers will generally create content within their expertise.  There are certain levels of follower passion compared with ...

Bill Hildebolt

The Value of an Organic YouTube View

Key Article Takeaways:  Organic YouTube views are generally valued between $0.05-$.50 per view  Top influencers can drive from $0.08-$0.12 in revenue per view in sales  Long-form, video content that ...

Bill Hildebolt

What Size Influencer Should I Work With?

Key Article Takeaways:  Influencer tiers are generally similar, but can be slightly different depending on the influencer platform Engagement Rate benchmarks in the past solely showed Micro/Nano ...

Bill Hildebolt

Which Platforms are Best for an Influencer Marketing Campaign?

Key Article Takeaways:  YouTube, while usually more expensive to create content, is the best for SEO, driving meaningfully low CPC’s, production quality, and direct sales.  Every YouTuber has two ...

Bill Hildebolt

Why Is Influencer Marketing Usually Priced Based on Reach?

Key Article Takeaways:  Pricing based on Reach has been popular because:  It’s an easy-to-gather up front measurement metric  It’s a common denominator with previous outstanding media types such as ...

Bill Hildebolt

The Swings in Influencer Marketing ROI Interest

Key Article Takeaways:  Pre-covid, ROI was a huge interest point in influencer marketing across the board  Right before Covid hit, the topic died down and brand managers wanted the influencer “fad” ...

Bill Hildebolt