We've seen tons of progression this year when it comes to the big social platforms like TikTok, Meta, LinkedIn and others advancing their offerings and technologies for the betterment of Creators. ...
It’s no secret that online shopping holidays present an unmatched opportunity to the eCommerce world. Amazon Prime Day alone reached a new record high in 2022 with $12B in sales attributed to the ...
Key Article Takeaways: Cross-promotion has major benefits including: Supporting authenticity Assisting reach + Frequency Provision of additional assets In today's video-first world, cross promotion ...
Key Article Takeaways: Affiliate marketing has grown in the digital world The performance marketing space has rebranded to “partnership marketing” Partnership marketing claims influencer marketing as ...
Key Article Takeaways: There are a few simple rules for maximize clicks on social: Let them go where they want to go Utilize coupons Stack your links Influencers are taking advantage of sources like ...
Key Article Takeaways: In eCommerce, it's important to give consumers the choice of where they can buy a product based on availability. Factors such as browsers enabling auto-fill payment information ...
Key Article Takeaways: Many influencers and their representatives are pushing for the “show business” model, noting that they are “talent” in every sense that an actor in a movie is. An influencer's ...
Key Article Takeaways: There are two different conversion rates to consider: Product Page Conversion Rate and Influencer Conversion Rate Revenue = traffic x conversion rate x price. Everything you do ...
Key Article Takeaways: Audience measurement and avoiding unnecessary budget sinks are prevalent topics of discussion in brands/marketers running influencer Wanting to hone in on specific audiences ...
Key Article Takeaways: Main benefits from Paid Campaigns with Influencer Content: Easier comparisons to other marketing activities Cheaper on traditional metrics Easier targeting of appropriate ...
Key Article Takeaways: SEO benefits are generally underappreciated in the influencer industry By the time SEO benefits are recognized, a brand manager can be in an entirely different role in a ...
Key Article Takeaways: While audiences typically have several interests, influencers will generally create content within their expertise. There are certain levels of follower passion compared with ...