The Long Term SEO Value of Influencer Marketing
Key Article Takeaways: SEO benefits are generally underappreciated in the influencer industry By the time SEO benefits are recognized, a brand manager can be in an entirely different role in a ...
Posts about Influencer Marketing (5)
Performance Variation Based on Influencer Vertical
Key Article Takeaways: While audiences typically have several interests, influencers will generally create content within their expertise. There are certain levels of follower passion compared with ...
Bill Hildebolt
The Value of an Organic YouTube View
Key Article Takeaways: Organic YouTube views are generally valued between $0.05-$.50 per view Top influencers can drive from $0.08-$0.12 in revenue per view in sales Long-form, video content that you ...
Bill Hildebolt
What Size Influencer Should I Work With?
Key Article Takeaways: Influencer tiers are generally similar, but can be slightly different depending on the influencer platform Engagement Rate benchmarks in the past solely showed Micro/Nano ...
Bill Hildebolt
Which Platforms are Best for an Influencer Marketing Campaign?
Key Article Takeaways: YouTube, while usually more expensive to create content, is the best for SEO, driving meaningfully low CPC’s, production quality, and direct sales. Every YouTuber has two ...
Bill Hildebolt
Why Is Influencer Marketing Usually Priced Based on Reach?
Key Article Takeaways: Pricing based on Reach has been popular because: It’s an easy-to-gather up front measurement metric It’s a common denominator with previous outstanding media types such as TV, ...
Bill Hildebolt
The Swings in Influencer Marketing ROI Interest
Key Article Takeaways: Pre-covid, ROI was a huge interest point in influencer marketing across the board Right before Covid hit, the topic died down and brand managers wanted the influencer “fad” to ...
Bill Hildebolt
New Blog Series: The Math & Science of Influencer Marketing
Informally known as "MS of IM" Welcome to the introductory post in a series of content on the mathematics and economics of influencer marketing.This series is a first-person perspective of the impact ...
Bill Hildebolt
New gen.video Release! Amazon Viewership Data & Add to Cart Totals
We continue to drive forward developing the gen.video platform for our users and we’re excited to share what our team has been up to. We have two exciting releases from gen.video’s product ...
Blake Vita
Choosing Between Instagram Placements - What Works Best?
Which Instagram feature is most successful for a brand campaign?
Abigail Ray
gen.video & Group RFZ Announce Partnership Solidifying Advanced Influencer Marketing Reporting
We are excited to announce our new partnership with Group RFZ. Together gen.video and Group RFZ will provide a more comprehensive measurement framework across the full sales funnel for influencer ...
Blake Vita
gen.video is the "Highest Rated Influencer Marketing Platform for Enterprise" on G2
Today, G2 released their Spring 2022 reports highlighting and ranking the various competitors in the popular industries around the world. G2's advanced scoring methodology uses a combination of ...