Campaign flight lengths are a hot topic in influencer marketing as so many different brands have seen success with varying methods. It absolutely makes sense to have certain pushes around product ...
There are certain conversations in each industry that continuously make their rounds as new players rise up, and experienced ones evaluate performance in search of optimizations in strategy. ...
With influencer marketing blowing up as much as it has been in the past few years, tons of brands and marketers are new to the space and therefore haven’t gone through the trials and tribulations of ...
A performance-based approach is beneficial in most areas of marketing, and influencer marketing is no different. Evaluating how well an influencer has performed on a program can be broken down into a ...