Posts about Shoppable Media

When Should Brands Start Advertising for Shopping Holidays?

It’s no secret that online shopping holidays present an unmatched opportunity to the eCommerce world. Amazon Prime Day alone reached a new record high in 2022 with $12B in sales attributed to the ...

Abigail Ray

2 Types of Sales Conversions Stemming from Influencer Marketing

Key Article Takeaways:  There are two different conversion rates to consider: Product Page Conversion Rate and Influencer Conversion Rate Revenue = traffic x conversion rate x price.  Everything you ...

Bill Hildebolt

Evaluating an Influencer’s Audience

Key Article Takeaways:  Audience measurement and avoiding unnecessary budget sinks are prevalent topics of discussion in brands/marketers running influencer  Wanting to hone in on specific audiences ...

Bill Hildebolt

Organic Posts vs Paid Media Value

Key Article Takeaways:  Main benefits from Paid Campaigns with Influencer Content:  Easier comparisons to other marketing activities  Cheaper on traditional metrics  Easier targeting of appropriate ...

Bill Hildebolt

Performance Variation Based on Influencer Vertical

Key Article Takeaways:  While audiences typically have several interests, influencers will generally create content within their expertise.  There are certain levels of follower passion compared with ...

Bill Hildebolt

What Size Influencer Should I Work With?

Key Article Takeaways:  Influencer tiers are generally similar, but can be slightly different depending on the influencer platform Engagement Rate benchmarks in the past solely showed Micro/Nano ...

Bill Hildebolt

Which Platforms are Best for an Influencer Marketing Campaign?

Key Article Takeaways:  YouTube, while usually more expensive to create content, is the best for SEO, driving meaningfully low CPC’s, production quality, and direct sales.  Every YouTuber has two ...

Bill Hildebolt

Why Is Influencer Marketing Usually Priced Based on Reach?

Key Article Takeaways:  Pricing based on Reach has been popular because:  It’s an easy-to-gather up front measurement metric  It’s a common denominator with previous outstanding media types such as ...

Bill Hildebolt

New gen.video Release! Amazon Viewership Data & Add to Cart Totals

We continue to drive forward developing the gen.video platform for our users and we’re excited to share what our team has been up to.  We have two exciting releases from gen.video’s product ...

Blake Vita

Choosing Between Instagram Placements - What Works Best?

Which Instagram feature is most successful for a brand campaign? 

Abigail Ray

gen.video is the "Highest Rated Influencer Marketing Platform for Enterprise" on G2

Today, G2 released their Spring 2022 reports highlighting and ranking the various competitors in the popular industries around the world. G2's advanced scoring methodology uses a combination of ...

Abigail Ray

How the Online Shopping Experience Is Evolving

Online shopping has dramatically changed in the past couple of years. Web-based e-tailers have taken center stage as traditional brick-and-mortar retailers have faded into the background. The online ...

Abigail Ray