Posts about Social Platforms

How to Drive Success in Creative Partnerships and Influencer Marketing

In a recent Generation Influence podcast episode, Denise Vitola, VP Brand Integration PR, Social and Influencer for Bayer, shared her valuable insights and experiences in the world of influencer ...

Blake Vita

Running Influencer Commerce Programs: 5 Crucial Considerations

In today's rapidly evolving digital landscape, influencer commerce programs have emerged as a powerhouse strategy for brands seeking to connect with their target audiences. From fashion and beauty to ...

Blake Vita

Is Influencer Marketing More Effective than Paid Advertising?

There are certain conversations in each industry that continuously make their rounds as new players rise up, and experienced ones evaluate performance in search of optimizations in strategy. ...

Blake Vita

The Top Do's and Don'ts for Influencer Marketing Campaigns

With influencer marketing blowing up as much as it has been in the past few years, tons of brands and marketers are new to the space and therefore haven’t gone through the trials and tribulations of ...

Blake Vita
Evaluating Influencer Performance

Hidden Value Marketing Tips: How to Evaluate Influencer Performance

A performance-based approach is beneficial in most areas of marketing, and influencer marketing is no different. Evaluating how well an influencer has performed on a program can be broken down into a ...

Blake Vita

Proof that Influencers are the Best Affiliate Marketers

When you think of influencers as marketers, what benefits come to mind? Awareness is the easy answer, as is brand lift, brand loyalty, and cost effectiveness. But what most marketers overlook is that ...

Caitlin Kramer

Three Influencer Marketing Strategies that Have Evolved Over Time

Social Media and Influencer Marketing are ever-evolving industries that are difficult to stay in front of. Marketers can easily fall behind on what’s working in their strategies as platform ...

Blake Vita