Posts about The Math & Science of Influencer Markerting

Ruminations on Partnership Marketing and Influencer Marketing

Key Article Takeaways: Affiliate marketing has grown in the digital world The performance marketing space has rebranded to “partnership marketing” Partnership marketing claims influencer marketing as ...

Bill Hildebolt
gen.video The Long Term SEO Value of Influencer Marketing

The Long Term SEO Value of Influencer Marketing

Key Article Takeaways: SEO benefits are generally underappreciated in the influencer industry By the time SEO benefits are recognized, a brand manager can be in an entirely different role in a ...

Bill Hildebolt

It's a Hits-Driven Business! (Or, the Economics of Virality)

Key Article Takeaways: Best Practices in risk management (including influencer marketing) include: A portfolio approach Understanding the variability (Beta) in performance. Always estimate views ...

Bill Hildebolt

Performance Variation Based on Influencer Vertical

Key Article Takeaways:  While audiences typically have several interests, influencers will generally create content within their expertise.  There are certain levels of follower passion compared with ...

Bill Hildebolt

The Value of an Organic YouTube View

Key Article Takeaways:  Organic YouTube views are generally valued between $0.05-$.50 per view  Top influencers can drive from $0.08-$0.12 in revenue per view in sales  Long-form, video content that ...

Bill Hildebolt

What Size Influencer Should I Work With?

Key Article Takeaways:  Influencer tiers are generally similar, but can be slightly different depending on the influencer platform Engagement Rate benchmarks in the past solely showed Micro/Nano ...

Bill Hildebolt

Which Platforms are Best for an Influencer Marketing Campaign?

Key Article Takeaways:  YouTube, while usually more expensive to create content, is the best for SEO, driving meaningfully low CPC’s, production quality, and direct sales.  Every YouTuber has two ...

Bill Hildebolt

Why Is Influencer Marketing Usually Priced Based on Reach?

Key Article Takeaways:  Pricing based on Reach has been popular because:  It’s an easy-to-gather up front measurement metric  It’s a common denominator with previous outstanding media types such as ...

Bill Hildebolt

The Swings in Influencer Marketing ROI Interest

Key Article Takeaways:  Pre-covid, ROI was a huge interest point in influencer marketing across the board  Right before Covid hit, the topic died down and brand managers wanted the influencer “fad” ...

Bill Hildebolt

New Blog Series: The Math & Science of Influencer Marketing

Informally known as "MS of IM" Welcome to the introductory post in a series of content on the mathematics and economics of influencer marketing.This series is a first-person perspective of the impact ...

Bill Hildebolt