Key Article Takeaways: Affiliate marketing has grown in the digital world The performance marketing space has rebranded to “partnership marketing” Partnership marketing claims influencer marketing as ...
Key Article Takeaways: SEO benefits are generally underappreciated in the influencer industry By the time SEO benefits are recognized, a brand manager can be in an entirely different role in a ...
Key Article Takeaways: Best Practices in risk management (including influencer marketing) include: A portfolio approach Understanding the variability (Beta) in performance. Always estimate views ...
Key Article Takeaways: While audiences typically have several interests, influencers will generally create content within their expertise. There are certain levels of follower passion compared with ...
Key Article Takeaways: Organic YouTube views are generally valued between $0.05-$.50 per view Top influencers can drive from $0.08-$0.12 in revenue per view in sales Long-form, video content that you ...
Key Article Takeaways: Influencer tiers are generally similar, but can be slightly different depending on the influencer platform Engagement Rate benchmarks in the past solely showed Micro/Nano ...
Key Article Takeaways: YouTube, while usually more expensive to create content, is the best for SEO, driving meaningfully low CPC’s, production quality, and direct sales. Every YouTuber has two ...
Key Article Takeaways: Pricing based on Reach has been popular because: It’s an easy-to-gather up front measurement metric It’s a common denominator with previous outstanding media types such as TV, ...
Key Article Takeaways: Pre-covid, ROI was a huge interest point in influencer marketing across the board Right before Covid hit, the topic died down and brand managers wanted the influencer “fad” to ...
Informally known as "MS of IM" Welcome to the introductory post in a series of content on the mathematics and economics of influencer marketing.This series is a first-person perspective of the impact ...