Posts about YouTube

gen.video The Long Term SEO Value of Influencer Marketing

The Long Term SEO Value of Influencer Marketing

Key Article Takeaways: SEO benefits are generally underappreciated in the influencer industry By the time SEO benefits are recognized, a brand manager can be in an entirely different role in a ...

Bill Hildebolt

The Value of an Organic YouTube View

Key Article Takeaways: Organic YouTube views are generally valued between $0.05-$.50 per view Top influencers can drive from $0.08-$0.12 in revenue per view in sales Long-form, video content that you ...

Bill Hildebolt

Which Platforms are Best for an Influencer Marketing Campaign?

Key Article Takeaways: YouTube, while usually more expensive to create content, is the best for SEO, driving meaningfully low CPC’s, production quality, and direct sales. Every YouTuber has two ...

Bill Hildebolt

2021 Influencer Marketing and Social Commerce Report

gen.video just released our 2021 Influencer Marketing and Social Commerce Report. In it, you will find data, insights, and trends on how influencer marketing campaigns are driving engagement and ...

Blake Vita
Video. It's a Mindset.

Video. It's a Mindset.

For years, YouTube has been the place for entertainment and mindless video consumption. For many, it is also a place for product research, education and finding inspirational information. Recently, a ...

Jessica Thorpe

How YouTube Inspires Shopping During COVID-19 Pandemic

Illuminating consumer experiences has been the company’s mission from the beginning. Today, the experience of many consumers is changing. The way we work. The way we learn/teach our children. And the ...

Jessica Thorpe

YouTube's New Fashion Hub Shows Brands How Valuable Influencers

Just ahead of New York Fashion Week this fall, YouTube launched a new centralized hub for fashion and beauty content on the platform. /Fashion allows users to find videos from fashion and beauty ...

Kaila Stein

YouTubers Driving Holiday Purchase Intent

Even without trying, content creators on YouTube are having a bigger impact than they think as we approach the holidays. It’s a week into December and so far I’ve looked on YouTube to figure out if ...

Kaila Stein