Top 3 Social Media Marketing Shifts in 2022
What a wild year it has been across the social media and influencer marketing industries. Huge shifts have been made in our post-pandemic world as both brands and agencies alike continue to figure ...
Posts about YouTube
Trending News on Social Media: First Impressions Newsletter Top Picks
If you’re not already in-the-know about gen video’s First Impressions newsletter, you’re missing out on the easiest and best way to stay on top of eCommerce, influencer marketing and social media ...
Blake Vita
5 Major Advancements That Social Platforms Made For Creators This Year
We've seen tons of progression this year when it comes to the big social platforms like TikTok, Meta, LinkedIn and others advancing their offerings and technologies for the betterment of Creators. ...
Blake Vita
The Long Term SEO Value of Influencer Marketing
Key Article Takeaways: SEO benefits are generally underappreciated in the influencer industry By the time SEO benefits are recognized, a brand manager can be in an entirely different role in a ...
Bill Hildebolt
The Value of an Organic YouTube View
Key Article Takeaways: Organic YouTube views are generally valued between $0.05-$.50 per view Top influencers can drive from $0.08-$0.12 in revenue per view in sales Long-form, video content that ...
Bill Hildebolt
Which Platforms are Best for an Influencer Marketing Campaign?
Key Article Takeaways: YouTube, while usually more expensive to create content, is the best for SEO, driving meaningfully low CPC’s, production quality, and direct sales. Every YouTuber has two ...
Bill Hildebolt
Baby Boomers Are On Social More Than You Think
Baby boomers are people born between 1945 and 1964 and they are still the largest spenders in the economy. According to data we collected here at gen.video by surveying 1280 consumers, they are also ...
Abigail Ray
2021 Influencer Marketing and Social Commerce Report
gen.video just released our 2021 Influencer Marketing and Social Commerce Report. In it, you will find data, insights, and trends on how influencer marketing campaigns are driving engagement and ...
Blake Vita
Video. It's a Mindset.
For years, YouTube has been the place for entertainment and mindless video consumption. For many, it is also a place for product research, education and finding inspirational information. Recently, a ...
Jessica Thorpe
How YouTube Inspires Shopping During COVID-19 Pandemic
Illuminating consumer experiences has been the company’s mission from the beginning. Today, the experience of many consumers is changing. The way we work. The way we learn/teach our children. And the ...
Jessica Thorpe
YouTube's New Fashion Hub Shows Brands How Valuable Influencers
Just ahead of New York Fashion Week this fall, YouTube launched a new centralized hub for fashion and beauty content on the platform. /Fashion allows users to find videos from fashion and beauty ...
Kaila Stein
YouTubers Driving Holiday Purchase Intent
Even without trying, content creators on YouTube are having a bigger impact than they think as we approach the holidays. It’s a week into December and so far I’ve looked on YouTube to figure out if ...