Boon Influencer Campaign

To generate awareness and drive trial of Boon NURSH bottles and supporting products (LAWN drying rack and TROVE wearable breast pump), we partnered with new and seasoned moms to share their experience with these baby products.

Our Reach Goal

Our Impressions Goal

20%

Lift in Sales on Amazon

Finding the Right Creators to Reach the Right Audience.

We focused on finding a mix of new moms, seasoned moms and existing Boon fans as well as aesthetically-inclined moms to showcase these game changing baby feeding products from Boon.

The mix of creators and content styles allowed us to test and discover which type of creator and content performs best for these products.

Driving Impact with Paid and Retail Strategies

Adding influencer and UGC content to product pages helps drive trial and purchase. We published the influencer videos to Boon's Amazon and Target product pages and also ran paid media on Meta leveraging the content and driving traffic and sales for the brand. Across the three Boon products we supported we saw a 20% lift in average sales on Amazon.