Midol Heat Vibes

Creators took to TikTok to embolden people to end the normalization of dealing with discomfort.

5.3M

People Reached

24M

Impressions

42%

More Traffic

Connecting with audiences & changing perceptions

through authentic influencer voices and stories from people who menstruate to We looked beyond the “product-placement” for ambassadors who were connecting with their audiences on a deeper level, sharing vulnerabilities, unabashedly talking about taboo topics, and letting their audiences in on their slices of life.

Short listed for CHPA:

Sending the message of love and comfort through the full funnel.

Utilizing this amazing user-generated content, gen.video combined organic and paid promotion across Instagram and TikTok to produce targeted, efficient touch points aimed at reaching relevant audiences at all stages in the shopper journey. We also placed the influencer videos on product pages directly to enrich the experience of customers who are ready to buy.