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GOOGLE PLAY & ONEPLUS

CHARGING UP INSPIRATION

Building the Perfect Universe

gen.video worked with Minecraft building experts on TeamVisionary to bring the OnePlus 10T vision to life through immersive challenges and clever brand integration

The Game Plan

Showcasing the impact the device can have on mobile gaming performance was key, while at the same time integrating both Google and OnePlus branding across all content.  We sought to build an immersive experience that connected audiences with the amazing features of the OnePlus 10T ​

Oneplus

Our Mission

Our goal was to connect with younger audiences in an innovative, engaging way that also showcases the different parts of the OnePlus 10T phone.

Picking Our Teammates

Enter PrestonPlayz and BriannaPlayz. These top-tier gaming Creators would make social & livestreamed content around the sponsored Minecraft universe and invite their audiences to engage and play with them for an immersive experience.

Preston

@PrestonPlayz

Briannaplayz

@BriannaPlayz

The Minigames

The team came up with the brilliant idea of making an in-game challenge featuring each of the key components of the product. 

Elytra Race
Highlighting the Hyperboost Gaming Engine, this minigame helped players connect rocket speed and smooth gameplay with the OnePlus 10T's performance.

The players were provided with gliders and rocket boosters to glide through rings in the sky and maintain a certain motion and balance in order to make it through them.
Parkour
Building an entire environment on one giant chipset, this game was aimed to immerse players into this feature of the OnePlus 10T to build a connection between themselves and the product.

Users jumped from block to block to reach a specific platform while trying not to fall off. Once they reached the platform, they proceeded onto the next parkour level, which progressively got more challenging.
Fill the Battery
This minigame showcased how fast the OnePlus 10T's battery can be charged while engaging players in a fun, player-versus-player experience.

The players worked together collect the required resources around the map to charge their battery before the other team.
Cool the CPU
Here players were educated on the features of the advanced cooling system of the OnePlus 10T.

Both teams will competed against one another to complete different puzzles, and the more they progress forward, the cooler the CPU will become until, eventually, the fire on their CPU has been extinguished.
Display Minigame
This minigame showcased the beauty and fast refresh rate of the phone's Smart 120 HZ Display.

Players would break blocks in the sequences showcased on the in-game display to earn points for their team. 
 

The Quest Rewards

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