Our top tips for making your influencer campaign stand out this holiday season.
- Find the right influencers for your holiday campaign. Getting the right influencer for your campaign is key to ensuring authenticity that resonates with your target audience.
- Less travel means more time to stay at home and create. Crafts, hobbies, cooking and DIY projects will be very popular this holiday season.
- YouTube, Pinterest and Amazon Live will be big channels during the holidays. Be sure your content is available at multiple touchpoints.
- Amplify the best performing influencer content to reach a more targeted audience.
- Choose the right partner. Not all agencies are created equal. Make sure you partner with a team that understands your brand, audience and goals and has an eye towards results.