Innovate Your Content with Top Creative Influencers

If there’s any group of people that have mastered the craft of creative content production, it’s the influencer community. Their entire livelihood depends on them knowing how to connect with massive audiences with unique interests, and they’re here to help brands and marketers do the same.

Learn Everything There is To Know About Creative Content Production

Why Focus on Creative?

What makes finding the right creative so important and why can’t one piece of creative work for every one of a brand’s marketing initiatives? 

 

While it is possible to use the same creative asset for social ads, website development, print media, and everything else that a brand uses to establish their sense of brand identity, this is simply the least effective way of optimizing your marketing strategies. Different types of creative assets appeal to different groups of consumers, so you’re never going to find one asset that excels over the rest in every scenario. You need a portfolio where you can reach and connect with everyone in your target audience. 


Test Different Creatives to See What Drives Results 

Testing different creatives is essential to know what type of content is best at connecting a brand to their target audience.  Writer’s block, time, and scalability can all hinder the ability for a brand to find that perfect asset type.  For a brand or agency, using an influencer’s creative prowess and industry knowledge can: 

  • Completely negate writer’s block by outsourcing to the masters of creativity. 
  • Solve scalability issues if using multiple influencer ambassadors. 
  • Expand possibilities by searching for influencers in the same vertical with different creative styles to see what sticks. 
  • Optimize results by tracking performance based on each creative asset. 
Pet-3

Why Influencers Excel at Creativity

Influencers have dedicated their professional lives to finding ways to visually connect with their audience through trial and error. Think of influencers as a means of streamlined content production with an audience.  For a brand or agency, using an influencer’s creative prowess and industry knowledge can: 

  • Completely negate writer’s block by outsourcing to the masters of creativity. 
  • Solve scalability issues if using multiple influencer ambassadors. 
  • Expand possibilities by searching for influencers in the same vertical with different creative styles to see what sticks. 
  • Optimize results by tracking performance based on each creative asset. 
  • Capitalize on social platform SEO knowledge that can take years to perfect. 

Some of Our Favorite Examples of Creativity in Influencer Content

The gen.video Difference

We’ve distilled nearly 20 years of expertise into the influencer marketing world to provide the best and most efficient performance-based campaigns. Our experts in the industry provide knowledge that ensures smooth and effective influencer campaigns for all of our clients.


manage_accounts

Manage your influencer communities

movie_filter

Create content that converts

touch_app

Syndicate content to Amazon, Walmart, Target and dozens more

insights

Track conversions and sales performance per campaign and influencer

What Our Customers Have To Say...

"Our team have been working with gen.video's team for over a year now. They are professional, analytical and proactive with every campaign they we brief them, no matter how big or small. The platform is also easier to aggregate our contents in one place. Overall a great experience working with the team."

Jay L.

Head of Marketing

star_rate star_rate star_rate star_rate star_rate
star_rate star_rate star_rate star_rate star_rate

Ready to work with creative influencers or want to know more? 

Connect with our team of experts today.