Discovery & Vetting

A Sales Approach to Sorting

Discover Revenue Drivers

Find influencers for your brand based on a combination of sales performance, content assessment scores, view data and more. By using filters such as the Shopping Index or Revenue Driver options, lower-funnel-focused brands have a perfect way to find Creators that are efficient at selling products.

A Sales Approach to Sorting

Discover Revenue Drivers

Retailer Audiences

Influencer Audience Data for Top Online Retailers

Further hone in on popular influencers by utilizing the Retailer Audiences feature to see where an influencer’s audience is shopping. This tool is perfect for brands wanting to make an audience connection by working with influencers that are efficient at selling on certain retailers.

Retailer Audiences

Influencer Audience Data for Top Online Retailers

Plan Marketing Campaigns with Groundwork™

Consolidate Brand Influencers and Track Marketing Campaigns

Through your Groundwork™ tool, you have the ability to:

Plan marketing campaign goals like minimum reach, quantity of Influencer estimated views,
and more.
Give approval & feedback on top social media influencers
Stay organized by creating influencer lists
Easily share and collaborate your lists to streamline marketing campaign fulfillment

Learn More About Our Groundwork™ Tool →

Analyzing Content

In-Depth Proprietary Content Evaluation

Our proprietary content scoring tools are aimed at saving brands time by getting rid of the need to look through hundreds of pieces of content to get an idea of the quality of content that an influencer is creating. Our scoring system gives an overall letter grade based on the components below:

Emotional Aesthetics: How well does the influencer content appeal to and connect with their audience?

Ad Structure Score: Does the Creator's sponsored content showcase the brand in an optimal way?

Persuasive Score: How effective is this content at moving consumers down the sales funnel?