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Looking into how to find influencers for your brand? Our Discovery Tool is designed to accelerate a brand's eCommerce success with influencer marketing by showcasing how effective Creators are at selling products during your selection process.
Through your Groundwork™ tool, you have the ability to:
Plan marketing campaign goals like minimum reach, quantity of Influencer estimated views,
Give approval & feedback on top social media influencers
Stay organized by creating influencer lists
Easily share and collaborate your lists to streamline marketing campaign fulfillment
Our proprietary content scoring tools are aimed at saving brands time by getting rid of the need to look through hundreds of pieces of content to get an idea of the quality of content that an influencer is creating. Our scoring system gives an overall letter grade based on the components below:
Emotional Aesthetics: How well does the influencer content appeal to and connect with their audience?
Ad Structure Score: Does the Creator's sponsored content showcase the brand in an optimal way?
Persuasive Score: How effective is this content at moving consumers down the sales funnel?