Social Commerce

The Impact of YouTube on Purchase Habits

This report evaluates Influencer campaigns within the Beauty & Personal Care, Grocery & CPG, and Home & DIY categories, analyzing click-thru, conversions and cart size. In this report, you'll discover:

  • how the size and cost of influencers impacts performance
  • the importance of upper and lower funnel metrics
  • the categories where influencer marketing drives shopper activity, purchase intent and sales