2021 Influencer Marketing and Social Commerce Report

This report evaluates influencer campaigns within the CPG and Consumer Electronics categories, analyzing click-thru, conversions and cart size. In this report, you'll discover valuable insights such as:

  • For Consumer Electronics, Top Tier YouTube Influencers (250k-749k Subscribers) drive 72 percent higher sales than Mid-Tier influencers – these are the channels on the cusp of Macro status (over 750K+ Subscribers)
  • For CPG, despite a higher CPV, the CPC is the lowest for Mid-Tier influencers and is 23% lower than top-tier and 11% lower than macro. 

2021 Influencer Marketing and Social Commerce Report-2

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