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Influencer Content
Influencer Content
Collaboration
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Beauty
Global Coffee Brand
gen.video and a key coffee brand worked together to launch an entirely new brand. We reached a new audience with compelling influencer testimonials and syndicated content to multiple product pages and online retailers.
the challenge
Serve Millennials A Freshly Brewed Campaign
Support the launch of a new coffee brand by being tasked with reaching a brand-new coffee drinking audience. gen.video targeted the millennial pioneer through 3 mid-tier and macro influencers.
the approach
Hold The Cream & Sugar
Each influencer was commissioned to share their personal experience with the smooth yet bold taste all while remaining within a more conservative brand voice.
Platform
YouTube
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the results
To Top It Off...
Over 800k earned media views were generated and over 3k clicks were tracked directly to product pages
75-point average lift in conversion on product pages after the video went live
Content was syndicated to over 30 product pages on 4 major online retailers
800k
Media Views
30+
Syndicated Product Pages
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the influencers
The Coffee Lovers Behind The Campaign
For this new, high end coffee launch, we were positioning an iconic but refreshed brand as "not your grandmom's coffee". To that end, we targeted highly aspirational millennial influencers living their best life who would focus on all of the sensory elements and benefits of a great cup of coffee as part of a daily routine.
Nastazsa B.
@nastazsa
Erik C.
@erikconover
Jack C.
@jackycoyne
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