Global Coffee Brand and a key coffee brand worked together to launch an entirely new brand. We reached a new audience with compelling influencer testimonials and syndicated content to multiple product pages and online retailers.

the challenge

Serve Millennials A Freshly Brewed Campaign

Support the launch of a new coffee brand by being tasked with reaching a brand-new coffee drinking audience. targeted the millennial pioneer through 3 mid-tier and macro influencers.

the approach

Hold The Cream & Sugar

Each influencer was commissioned to share their personal experience with the smooth yet bold taste all while remaining within a more conservative brand voice.





the results

To Top It Off...

Over 800k earned media views were generated and over 3k clicks were tracked directly to product pages
75-point average lift in conversion on product pages after the video went live
Content was syndicated to over 30 product pages on 4 major online retailers

Media Views


Syndicated Product Pages

the influencers

The Coffee Lovers Behind The Campaign

For this new, high end coffee launch, we were positioning an iconic but refreshed brand as "not your grandmom's coffee". To that end, we targeted highly aspirational millennial influencers living their best life who would focus on all of the sensory elements and benefits of a great cup of coffee as part of a daily routine.

Nastazsa B.


Erik C.


Jack C.


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