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gen.video and a key coffee brand worked together to launch an entirely new brand. We reached a new audience with compelling influencer testimonials and syndicated content to multiple product pages and online retailers.
Support the launch of a new coffee brand by being tasked with reaching a brand-new coffee drinking audience. gen.video targeted the millennial pioneer through 3 mid-tier and macro influencers.
Each influencer was commissioned to share their personal experience with the smooth yet bold taste all while remaining within a more conservative brand voice.
Syndicated Product Pages
For this new, high end coffee launch, we were positioning an iconic but refreshed brand as "not your grandmom's coffee". To that end, we targeted highly aspirational millennial influencers living their best life who would focus on all of the sensory elements and benefits of a great cup of coffee as part of a daily routine.