Streamline Your Influencer Marketing Strategies with Groundwork™ 


Are you ready to set aside all of those campaign tracking spreadsheets? gen.video’s Groundwork™ influencer campaign planning suite streamlines organization, discovery, influencer approval, and more in order to make a simplified workflow for your pre-campaign checklist.

gen.video Groundwork Tool

Personalized Influencer Collaboration Tools
 

Customize Your Influencer Strategy Template

Adjust columns, costs, totals and more all in one view in order to create the perfect customized in-platform experience. Designed to remove the need for spreadsheets, Groundwork lets you input data such as the amount you’re paying each Creator so you can keep track of budgets and stay organized.

Personalized Influencer Collaboration Tools

Pre-Populated Influencer Lists

gen.video's Influencer Marketplace is Pre-Filtered and Organized for You

Not sure where to start? No worries, we’ve got you. Feel free to create your own curated list built from our prebuilt lists of unique sets of Creators.


 

Amazon Influencers: Influencers with brand sponsorships that shop on Amazon

Leading LGBTQ Influencers: Our Shop with Pride list showcases influencers who are the best at selling in the LGBTQ space.

Shoppers for Your Walmart Marketing Strategy: Influencers with lower Spending Profiles who shop at Walmart are perfect for brands looking to promote and sell products sold specifically at these stores.

TikTok Made Me Buy It: Utilizing hashtags/keywords to find shopper-focused TikTok Influencers

YouTube Influencers: 
Revenue drivers on YouTube

Pre-Populated Influencer Lists

Goal Tracking

Stay On Top Of Your Campaign Goals

Track your campaign progress as you go with our automated tools that showcase where you’re at in terms of:

  • Budget spent vs. Total Budget 
  • # of Creators vs. Planned Total 
  • # of Posts vs. Planned Total 
  • Reach vs. Total Planned
Influencer Marketing Campaign Goals
Influencer Marketing Campaign Goals

Goal Tracking

Stay On Top Of Your Campaign Goals

Track your campaign progress as you go with our automated tools that showcase where you’re at in terms of:

  • Budget spent vs. Total Budget 
  • # of Creators vs. Planned Total 
  • # of Posts vs. Planned Total 
  • Reach vs. Total Planned

Influencer Ranking & Approval

Rate Your Top Social Media Influencers

By collaborating on Creator rankings and approvals in-platform, you will be able to leave comments, give your thoughts and give the thumbs up for Creators that fit what you’re looking for in your campaign. 

gen.video Influencer Ranking & Approval

Brand Ambassadors

Upload and Curate Your Own Lists of Top Influencers

If you have trusted ambassadors that you’ve worked with in the past, or if you’ve already done some discovery work internally, you can upload those lists directly into the platform so you can work with them while still utilizing all of the amazing tools that Groundwork has to offer such as our Content Assessment technology (in partnership with Comscore).
Shopping Metrics
Shopping Metrics

Brand Ambassadors

Upload and Curate Your Own Lists of Top Influencers

If you have trusted ambassadors that you’ve worked with in the past, or if you’ve already done some discovery work internally, you can upload those lists directly into the platform so you can work with them while still utilizing all of the amazing tools that Groundwork has to offer such as our Content Assessment technology (in partnership with Comscore).

Estimated Sales Data Analysis

Sales Forecasting Examples

After you’ve selected and finalized your list of approved Creators, you’re able to see important estimated metrics to make sure you’re in-line with your goals. Metrics such as estimated Video Views and Conversion Data via our Shopper Metrics and Selling Index tools can all be customized and showcased or hidden depending on which columns are important to you.

Estimated Sales Data Analysis
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Unlock the Power of Connection

Contact us today to learn more about our platform, performance analytics and entire portfolio of managed services.

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