Holistic Measurement

The five-part omni-channel measurement system works for all types of
brands including  CPG, retail, QSR, consumer technology and more.

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The path to purchase is not a straight line, so gen.video goes beyond vanity metrics. Our focus is on what is working from brand lift to conversion.
 

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Our Five-Part Omni-Channel Measurement System
 Ad Recall
 Brand Awareness
 Brand Attributes
 Trust
 Consideration
 Intent to Purchase  
 Ad Recall
 Brand Awareness
 Consideration
 Intent to Purchase  
Sales lift per SKU
Sales lift per SKU and Halo
Sales lift of Category
Increase in Retailer foot-traffic 
Event attendance 
Site traffic
 Conversions
 Conversion Rate
 ASIN Sold
 All Brand Products Sold
 Any Products Sold, including Competitors
 Total Revenue
 
 

What Our Partners Have To Say

“That influencer based marketing can drive actionable and measurable results, from impressions to actual revenue.”

Austin Ratner

US Affiliate Marketing Manager + Digital Partnerships HP

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"Being able to reach consumers via influencer marketing that is on trend and relatable. Their measurement and paid media and affiliation with Amazon is great."

Executive Sponsor in Consumer Goods

VP Brand Integration PR, Social and Influencer

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Unlock the Power of Connection

Contact us today to learn more about our platform, performance analytics and entire portfolio of managed services.

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