2021 Influencer Marketing and Social Commerce Report

Throughout this report, we evaluate influencer marketing campaigns within the CPG and Consumer Electronics categories, analyzing click-thru, conversions and cart size. Discover valuable insights such as:

  • For Consumer Electronics, Top Tier YouTube Influencers (250k-749k Subscribers) drive 72 percent higher sales than Mid-Tier influencers – these are the channels on the cusp of Macro status (over 750K+ Subscribers)
  • For CPG, despite a higher CPV, the CPC is the lowest for Mid-Tier influencers and is 23% lower than top-tier and 11% lower than macro
2021 influencer marketing and social commerce report

What else did we find? Hope you’ll take a look at the research by filling out the form and seeing it for yourself!